{"id":10101,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=10101"},"modified":"2026-01-22T16:42:46","modified_gmt":"2026-01-22T22:42:46","slug":"personalizacion-de-contenido-3-consejos-para-tener-exito","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/personalizacion-de-contenido-3-consejos-para-tener-exito\/","title":{"rendered":"3 consejos para la personalizaci\u00f3n de contenidos"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Utiliza 3 consejos para la personalizaci\u00f3n de contenidos <strong>para el comportamiento o la madurez de<\/strong> los clientes potenciales<\/h2>\n\n\n\n<p>El objetivo principal es, que la empresa mantenga comunicaci\u00f3n con sus clientes, el contenido que se muestra es de acuerdo a la ubicaci\u00f3n, dispositivos, interacciones y otros registros. Utilizar los datos del cliente (o usuario) para proporcionar publicaciones, mensajes y ofertas basadas en los intereses, el comportamiento o la madurez del cliente dentro del proceso de compra, con los 3 consejos de la personalizaci\u00f3n de contenidos\u00a0 tendr\u00e1s \u00e9xito en tu empresa y con los clientes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Sin embargo, personalizar los contenidos es mucho m\u00e1s que entregar el material correcto a las personas adecuadas <\/p>\n\n\n\n<p>Esta practica es uno de los pilares del internet moderno, est\u00e1 detr\u00e1s del \u00e9xito de las grandes empresas y adem\u00e1s se integra en los debates actuales  <\/p>\n\n\n\n<p>La agencia <a href=\"https:\/\/kioongo.com\/marketing\/blog\/\"><strong>Kaab Media Desing<\/strong><\/a> tiene como herramienta un blog donde permite al usuario registrarse y tener una mejor comunicaci\u00f3n.<\/p>\n\n\n\n<p>Una vez que lo tienes hay que entender las motivaciones, intenciones, deseos y h\u00e1bitos de tus usuarios.<\/p>\n\n\n\n<p>A continuaci\u00f3n, se describe los 3 consejos de personalizaci\u00f3n de contenido<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Recopila datos del usuario<\/li><\/ul>\n\n\n\n<p>Es evidente pero es importante que empecemos a investigar a nuestro publico objetivo:<\/p>\n\n\n\n<p>\u00bfA por quienes vamos?<\/p>\n\n\n\n<p>\u00bfSon primera visita o recurrentes?<\/p>\n\n\n\n<p>\u00bfHan convertido alguno de nuestros objetivos antes?<\/p>\n\n\n\n<p>\u00bfQu\u00e9 p\u00e1ginas ven?<\/p>\n\n\n\n<p>\u00bfC\u00f3mo llegan a la web?<\/p>\n\n\n\n<p>B\u00e1sicamente con estas preguntas seremos capaces de comprender qui\u00e9n es nuestro usuario y por qu\u00e9 est\u00e1 ah\u00ed. Es algo que nos facilitar\u00e1 la transici\u00f3n al segundo paso. Recopilar y analizar contenido y datos puede ser pesado, y es ah\u00ed d\u00f3nde la personalizaci\u00f3n puede automatizar algunas cosas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Empieza a segmentar<\/li><\/ul>\n\n\n\n<p>Una vez que sabemos a qui\u00e9n nos dirigimos podemos empezar a segmentar. Busca patrones similares y piensa en el objetivo final. Si por ejemplo quieres testar una funci\u00f3n para m\u00f3vil, segmenta en funci\u00f3n del dispositivo. Si quieres conversiones, segmenta seg\u00fan el ciclo de usuario.<\/p>\n\n\n\n<p>Una vez que lo tienes hay que entender las motivaciones, intenciones, deseos y h\u00e1bitos de tus usuarios. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Planifica contenido<\/li><\/ul>\n\n\n\n<p>Paso importante. Ahora es momento de sincronizar contenido y segmentos. Es un punto que preocupa a muchos porque nos pensamos que hay trabajo extra por hacer, y mucho contenido por crear.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"730\" height=\"548\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/Get-a-Leg-Up-With-Our-New-Web-Content-Personalization-eBook.png\" alt=\"MARKETING PERSONALIZCI\u00d3N DE PRODUCTOS EXPERIENCIAS DE CLIENTES\" class=\"wp-image-10106\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/Get-a-Leg-Up-With-Our-New-Web-Content-Personalization-eBook.png 730w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/Get-a-Leg-Up-With-Our-New-Web-Content-Personalization-eBook-300x225.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/Get-a-Leg-Up-With-Our-New-Web-Content-Personalization-eBook-150x113.png 150w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><figcaption>Conoce a tu cliente<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conoce las 5 tendencias digitales m\u00e1s fuertes en este 2020 y mejora la experiencia de tu consumidor. \u2063<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CAbTyH3FoqY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CAbTyH3FoqY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Agencia Marketing y Publicidad (@grupoami.colombia)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><figcaption><a href=\"https:\/\/www.instagram.com\/p\/CAbTyH3FoqY\/?utm_source=ig_web_copy_link\">https:\/\/www.instagram.com\/p\/CAbTyH3FoqY\/?utm_source=ig_web_copy_link<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Utiliza 3 consejos para la personalizaci\u00f3n de contenidos para el comportamiento o la madurez de los clientes potenciales El objetivo principal es, que la empresa mantenga comunicaci\u00f3n con sus clientes, el contenido que se muestra es de acuerdo a la ubicaci\u00f3n, dispositivos, interacciones y otros registros. Utilizar los datos del cliente (o usuario) para proporcionar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[826,167,166,1041],"tags":[249,551,588,620],"class_list":["post-10101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito-y-aprendizaje-en-publicidad-con-anuncios","category-estrategia-y-posicionamiento-digital","category-noticias-de-marketing-y-tendencias","category-performance-marketing","tag-cliente-potencial","tag-mercado-digital","tag-negocios-online","tag-personalizacion-de-contenido"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 consejos para la personalizaci\u00f3n de contenidos -<\/title>\n<meta name=\"description\" content=\"Utiliza 3 consejos para la personalizaci\u00f3n 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