{"id":10162,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=10162"},"modified":"2026-01-22T16:42:59","modified_gmt":"2026-01-22T22:42:59","slug":"shoppable-tv-una-nueva-experiencia-de-compra","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/noticias-de-marketing-y-publicidad-herramientas-y-plataformas\/shoppable-tv-una-nueva-experiencia-de-compra\/","title":{"rendered":"Shoppable TV: Una nueva experiencia de compra"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Shoppable TV, una nueva experiencia que har\u00e1 que los consumidores compren de una manera f\u00e1cil e ininterrumpida a trav\u00e9s de una Televisi\u00f3n.<\/h2>\n\n\n\n<p>Cada vez se busca que el proceso de compra sea m\u00e1s corto y f\u00e1cil es por eso que surge  la <strong>Shopplable TV<\/strong>  que es una nueva tendencia dentro del marketing digital, y es la compra a trav\u00e9s de la televisi\u00f3n. Dentro de esta nueva tendencia, que en realidad surgi\u00f3 a\u00f1os atr\u00e1s, existen diferentes formatos as\u00ed como pantallas de compra secundarias a las que el usuario puede acceder con un clic o tambi\u00e9n como c\u00f3digos QR para escanear con un Smartphone.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><a href=\"#qstv\">\u00bfQu\u00e9 es la Shoppable TV?<\/a><\/strong><\/li><li><strong><a href=\"#cstv\">\u00bfC\u00f3mo funciona la Shoppable TV?<\/a><\/strong><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/stv2-1024x1024.jpg\" alt=\"\" class=\"wp-image-10200\" width=\"518\" height=\"518\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/stv2-1024x1024.jpg 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/stv2-300x300.jpg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/stv2-150x150.jpg 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/stv2-768x768.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/stv2-640x640.jpg 640w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/stv2-96x96.jpg 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/02\/stv2.jpg 1080w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"qstv\"><strong>\u00bfQu\u00e9 es la Shoppable TV?<\/strong><\/h3>\n\n\n\n<p>La <strong>Shoppable TV<\/strong> es una experiencia de compra fluida, que permite comprar productos, de manera innovadora, a trav\u00e9s de un programa de televisi\u00f3n o comerciales. Los c\u00f3digos QR se pueden a\u00f1adir a los anuncios o a los programas ofreciendo una experiencia de compra ininterrumpida.<\/p>\n\n\n\n<p>Permite que los espectadores puedan realizar una compra durante la visualizaci\u00f3n  de una serie, programas o pel\u00edculas. Identificando productos como las prendas de los artistas y poder guardarlo o comprarlo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cstv\"><strong>\u00bfC\u00f3mo funciona la Shoppable TV?<\/strong><\/h3>\n\n\n\n<p>Consta de tres pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Dentro del programa o anuncio, los espectadores recibir\u00e1n una alerta que aparecer\u00e1 en pantalla, para mantener la c\u00e1mara de su tel\u00e9fono abierta hasta que se muestre el c\u00f3digo.<\/li><li>Se pedir\u00e1 que los espectadores escaneen el c\u00f3digo.<\/li><li>El c\u00f3digo direccionara a los espectadores al sitio web del vendedor para proceder a la compra.<\/li><\/ol>\n\n\n\n<p>\u00bfT\u00fa qu\u00e9 opinas de esta nueva forma de venta de productos a trav\u00e9s de la televisi\u00f3n? \u00bfCrees que funcione en M\u00e9xico esta nueva tendencia? H\u00e1znoslo saber en nuestro <a href=\"https:\/\/www.facebook.com\/kaabmediadesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook <\/a>e <a href=\"https:\/\/www.instagram.com\/kaabmediadesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, y conoce m\u00e1s sobre tendencias de marketing en nuestro <a href=\"https:\/\/kioongo.com\/marketing\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shoppable TV, una nueva experiencia que har\u00e1 que los consumidores compren de una manera f\u00e1cil e ininterrumpida a trav\u00e9s de una Televisi\u00f3n. Cada vez se busca que el proceso de compra sea m\u00e1s corto y f\u00e1cil es por eso que surge la Shopplable TV que es una nueva tendencia dentro del marketing digital, y es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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