{"id":10188,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=10188"},"modified":"2026-01-22T16:42:59","modified_gmt":"2026-01-22T22:42:59","slug":"que-son-los-esports-y-por-que-su-crecimiento","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/noticias-de-marketing-y-publicidad-herramientas-y-plataformas\/que-son-los-esports-y-por-que-su-crecimiento\/","title":{"rendered":"\u00bfQu\u00e9 son los esports y por qu\u00e9 su crecimiento?"},"content":{"rendered":"\n

Los esports han rebasado industrias como la m\u00fasica, el cine y los deportes tradicionales, gracias al inter\u00e9s de las marcas por promocionarse en esta.<\/h2>\n\n\n\n

Los esports<\/strong> son un fen\u00f3meno que lleva muchos a\u00f1os construyendo una comunidad de jugadores, espectadores y medios que han logrado convertirse en una industria millonaria.<\/p>\n\n\n\n

  1. \u00bfQu\u00e9 son los esports?<\/a><\/strong><\/li>
  2. El crecimiento de los esports<\/a><\/strong><\/li><\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u00bfQu\u00e9 son los esports?<\/strong><\/h3>\n\n\n\n

    Los esports <\/strong>son deportes electr\u00f3nicos que se desarrollan en consolas de juegos como computadoras o dispositivos m\u00f3viles. Existen una gran diversidad de videojuegos, que se juegan en competencias profesionales en todo el mundo. Cada esport tiene sus propias reglas y tiene acceso a diferentes dispositivos y plataformas online u offline.<\/p>\n\n\n\n

    Este tipo de competencias profesionales a nivel mundial han conseguido tener un gran n\u00famero de espectadores debido al enganche que causa ver a otros gamers jugar.<\/p>\n\n\n\n

    Actualmente con la situaci\u00f3n que se est\u00e1 viviendo a nivel mundial, el sector de gaming es una de las pocas industrias que no ha tenido que modificar acciones para adaptarse al mundo digital a distancia. Solo se necesita una buena conexi\u00f3n a internet y una plataforma de streaming.<\/p>\n\n\n\n

    El crecimiento de los esports<\/strong><\/h3>\n\n\n\n

    El crecimiento de esta industria es gracias al inter\u00e9s de las cadenas de televisi\u00f3n y las marcas en querer publicitarse dentro de estos medios,. Por lo que se espera que para el 2021 se generen unos 180.100 millones de d\u00f3lares en beneficios.<\/p>\n\n\n\n

    Por lo que los esports <\/strong>se han convertido en un nuevo medio para que las marcas se publiciten y desarrollen estrategias de marketing para llegar a nuevos mercados como la generaci\u00f3n Z.<\/p>\n\n\n\n

    Cu\u00e9ntanos en nuestras redes sociales, Facebook <\/a>e Instagram<\/a>, t\u00fa qu\u00e9 opinas. \u00bfCrees que las marcas puedan captar nuevo p\u00fablico publicit\u00e1ndose en este nuevo medio? Conoce m\u00e1s sobre tendencias de marketing en nuestro blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Los esports han rebasado industrias como la m\u00fasica, el cine y los deportes tradicionales, gracias al inter\u00e9s de las marcas por promocionarse en esta. Los esports son un fen\u00f3meno que lleva muchos a\u00f1os construyendo una comunidad de jugadores, espectadores y medios que han logrado convertirse en una industria millonaria. \u00bfQu\u00e9 son los esports? El crecimiento […]<\/p>\n","protected":false},"author":1,"featured_media":10189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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