{"id":10779,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=10779"},"modified":"2026-01-22T16:43:35","modified_gmt":"2026-01-22T22:43:35","slug":"influencia-del-color-en-la-publicidad","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/modelos-de-negocio-rentables\/influencia-del-color-en-la-publicidad\/","title":{"rendered":"INFLUENCIA DEL COLOR EN LA PUBLICIDAD"},"content":{"rendered":"\n<p>El color en la publicidad y marketing ejerce un papel muy importante ya que de ellos depende las emociones que va a causar en las personas, pueden ser usados para tranquiliza, vender, captar la atenci\u00f3n, pero sobre todo para estimular las emociones de los consumidores influyendo en la decisi\u00f3n de compra.<\/p>\n\n\n\n<p>cada campa\u00f1a o logotipo de una empresa es representado por un color y este se basa mediante un estudio psicol\u00f3gico de color para saber la influencia y el comportamiento del p\u00fablico al que se dirige.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-psicolog-a-del-color\"><strong>Psicolog\u00eda del color<\/strong><\/h3>\n\n\n\n<p>Se encarga de estudiar y analizar las impresiones o sensaciones que provoca cada color sobre el ser humano. Sus antecedentes se remontan al a\u00f1o 1871 con la publicaci\u00f3n de los principios de la luz y el color por Edwing Dwight Baditt quien sin saberlo estableci\u00f3 una relaci\u00f3n entre los colores y el marketing<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-c-mo-influyen-los-colores-en-la-publicidad\"><strong>&nbsp;\u00bfC\u00f3mo influyen los colores en la publicidad?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>A trav\u00e9s de estudios realizados se ha llegado a la conclusi\u00f3n que utilizar colores en publicidad genera mejores resultados en las campa\u00f1as.<\/li><li>Implementar los colores adecuados permiten transmitir un mensaje mas efectivo<\/li><li>El uso del color puede ayudar a que los consumidores realicen o no una compra<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-significado-de-los-colores-en-la-publicidad\"><strong>Significado de los colores en la publicidad<\/strong><\/h3>\n\n\n\n<p>Como se menciono anteriormente los colores son los encargados de afectar nuestras emociones durante las campa\u00f1as publicitarias. Cada color tiene un significado y un porque, es por ello por lo que debes aprovecharlo como una estrategia de identidad visual y en campa\u00f1as publicitarias<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"667\" height=\"1024\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/04\/color-667x1024.jpg\" alt=\"\" class=\"wp-image-10787\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/04\/color-667x1024.jpg 667w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/04\/color-196x300.jpg 196w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/04\/color-768x1178.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/04\/color-1001x1536.jpg 1001w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/04\/color-1335x2048.jpg 1335w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/04\/color-150x230.jpg 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/04\/color-scaled.jpg 1668w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u00bfQu\u00e9 comunican los colores?<\/strong><\/p>\n\n\n\n<p>Existe una infinidad de significados que nos ofrecen los colores, a continuaci\u00f3n, te muestro algunos colores y las marcas que los emplean<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rojo<\/strong><\/li><\/ul>\n\n\n\n<p>Es un color que denota poder, atracci\u00f3n y hace que la atenci\u00f3n de los consumidores quede fijada, se emplea en la industria alimentaria y bebidas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Amarillo<\/strong><\/li><\/ul>\n\n\n\n<p>El amarillo se asocia con la energ\u00eda, felicidad y optimismo. Es recomendable que se emplee en la industria de consumo.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Azul<\/strong><\/li><\/ul>\n\n\n\n<p>Transmite serenidad y seguridad tambi\u00e9n es el color ideal para estimular la confianza y armon\u00eda. Es empleado en negocios corporativos<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>blanco<\/strong><\/li><\/ul>\n\n\n\n<p> Transmite tranquilidad, plenitud y paz<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El color en la publicidad y marketing ejerce un papel muy importante ya que de ellos depende las emociones que va a causar en las personas, pueden ser usados para tranquiliza, vender, captar la atenci\u00f3n, pero sobre todo para estimular las emociones de los consumidores influyendo en la decisi\u00f3n de compra. cada campa\u00f1a o logotipo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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