{"id":10789,"date":"2026-01-22T11:56:17","date_gmt":"2026-01-22T17:56:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=10789"},"modified":"2026-01-22T11:56:59","modified_gmt":"2026-01-22T17:56:59","slug":"neuromarketing-la-mente-del-consumidor","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/consultoria-y-estartegias-digitales-lo-mejor-del-marketing-para-tu-negocio\/neuromarketing-la-mente-del-consumidor\/","title":{"rendered":"Neuromarketing. La mente del consumidor"},"content":{"rendered":"\n

El neuromarketing es una serie de procedimientos cient\u00edficos aplicadas al marketing con el objetivo de conocer que est\u00edmulos tienen los consumidores, para analizar el comportamiento desde la base neuronal.<\/p>\n\n\n\n

Frente a la publicidad masiva el neuromarketing busca comprender que es lo le agrada al consumidor y que el marketing pueda buscar mejores estrategias en la publicidad que tendr\u00e1n eficacia en la decisi\u00f3n de compra, gracias a que se analizaran en que situaciones las personas centran su atenci\u00f3n y en cuales no.<\/p>\n\n\n\n

\"neuromarketing\"<\/figure>\n\n\n\n

T\u00e9cnicas<\/strong><\/h3>\n\n\n\n

Las t\u00e9cnicas del neuromarketing se basan en principios cient\u00edficos sobre el comportamiento del consumidor. Las principales t\u00e9cnicas que se han implementado son las siguientes.<\/p>\n\n\n\n

  • Biosensores<\/strong><\/li><\/ul>\n\n\n\n

    los dispositivos son capaces de medir determinadas sensaciones para identificar el impacto de un estimulo sobre una persona mostrando los niveles de activaci\u00f3n de su cuerpo.<\/p>\n\n\n\n

    • Electroencefalograf\u00eda<\/strong><\/li><\/ul>\n\n\n\n

      A trav\u00e9s de un casco se recogen corrientes el\u00e9ctricas por la actividad cerebral de esta forma se graba y monitoriza la superficie del cerebro, la actividad el\u00e9ctrica del c\u00f3rtex<\/p>\n\n\n\n

      • Resonancia magn\u00e9tica funcional<\/strong><\/li><\/ul>\n\n\n\n

        Es un m\u00e9todo visual, a trav\u00e9s de un monitor es posible ver en colores los cambios de las \u00e1reas afectadas por la actividad cerebral y ver la respuesta a un est\u00edmulo.<\/p>\n\n\n\n

        • Eye tracking<\/strong><\/li><\/ul>\n\n\n\n

          Analiza el comportamiento del consumidor a trav\u00e9s centrar su atenci\u00f3n en ciertos puntos de una imagen<\/p>\n\n\n\n

          1. Se mide el tama\u00f1o el tama\u00f1o de la pupila<\/li>
          2. Identifica el punto de fijaci\u00f3n en una imagen<\/li>
          3. Secuencia de los ojos al momento de cambiar de un lugar a otro<\/li><\/ol>\n\n\n\n
            • reconocimiento facial de emociones<\/strong><\/li><\/ul>\n\n\n\n

              Permite detectar y analizar con precisi\u00f3n las emociones del movimiento facial ante diferentes est\u00edmulos<\/p>\n\n\n\n

              •  Respuesta galv\u00e1nica de la piel<\/strong><\/li><\/ul>\n\n\n\n

                Permite reconocer la intensidad del estado de animo del consumidor a trav\u00e9s de la actividad de las gl\u00e1ndulas sudor\u00edparas<\/p>\n\n\n\n

                objetivos del neuromarketing<\/h3>\n\n\n\n
                1. conocer el impacto a nivel emocional<\/li><\/ol>\n\n\n\n

                  2. comprender cual es el comportamiento del consumidor<\/p>\n\n\n\n

                  3. identificar cuales son las expectativas del consumidor <\/p>\n","protected":false},"excerpt":{"rendered":"

                  El neuromarketing es una serie de procedimientos cient\u00edficos aplicadas al marketing con el objetivo de conocer que est\u00edmulos tienen los consumidores, para analizar el comportamiento desde la base neuronal. Frente a la publicidad masiva el neuromarketing busca comprender que es lo le agrada al consumidor y que el marketing pueda buscar mejores estrategias en la […]<\/p>\n","protected":false},"author":1,"featured_media":10791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[631],"tags":[666,413,665],"class_list":["post-10789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria-y-estartegias-digitales-lo-mejor-del-marketing-para-tu-negocio","tag-comportamiento","tag-consumidor","tag-neuromarketing"],"yoast_head":"\nNeuromarketing. 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