{"id":11071,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=11071"},"modified":"2026-01-22T16:43:47","modified_gmt":"2026-01-22T22:43:47","slug":"grandes-tendencias-a-considerar-en-instagram","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/grandes-tendencias-a-considerar-en-instagram\/","title":{"rendered":"Grandes tendencias a considerar en Instagram"},"content":{"rendered":"\n

Es un hecho que la plataforma de Instagram se mantendr\u00e1 como una red social fundamental para las marcas en este a\u00f1o. <\/h2>\n\n\n\n

<\/p>\n\n\n\n

\"instagram\"<\/figure>\n\n\n\n

Como es bien sabido, es una red social bien consolidada que ha demostrado ser una pieza clave para el posicionamiento y negocio de las marcas. S\u00f3lo con checar las estad\u00edsticas que rodean el influencer marketing<\/a>, estrategia que creci\u00f3 a la par de Instagram.<\/p>\n\n\n\n

Las estimaciones indican que los ingresos por publicidad en Instagram crecer\u00e1n significativamente durante los siguientes meses. Statista<\/a> indica que para el cierre de 2021, la plataforma de Facebook genera ingresos que alcanzaran los 25 mil millones de d\u00f3lares. Sin embargo la plataforma ha buscado potenciar el alcance, en donde capitalizar la popularidad de algunos de sus formatos ha sido sin duda d\u00f3nde m\u00e1s han destacado. <\/p>\n\n\n\n

Y ante la problem\u00e1tica de la pandemia en el a\u00f1o pasado, las acciones de los influencers han sido un alivio para las marcas ya que les permite mantener un contacto directo con sus audiencias<\/a> a\u00fan cuando la norma indica mantener distancia. De acuerdo con una reciente encuesta hecha por BrandMe<\/a> informa que el 87% de las marcas apuestan por el influencer marketing para lidiar. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Activaciones de la marca y eventos virtuales<\/h3>\n\n\n\n

Actualmente que los eventos f\u00edsicos, conciertos y activaciones presenciales no se pueden lograr debido a las restricciones por la pandemia, la cantidad de eventos virtuales y lives de Instagram seguir\u00e1n creciendo. Esta plataforma podr\u00eda convertirse especialmente para este tipo de actividades ya que se ha demostrado que son eficientes para impulsar marcas en situaciones cr\u00edticas.<\/p>\n\n\n\n

Videos cortos, un \u00e9xito<\/h3>\n\n\n\n

Todos sabemos que TikTok actualmente es la red social con m\u00e1s auge y popularidad. Con esta tendencia probablemente este a\u00f1o Instagram modifique su algoritmo, tome direcci\u00f3n a el contenido de poca duraci\u00f3n pero a gran escala y se logre posesion. <\/p>\n\n\n\n

Herramientas para el E-commerce<\/h3>\n\n\n\n

Constantemente las plataformas buscan la manera de adaptarse a las necesidades de sus consumidores y logran satisfacerlas. Exitosamente han conseguido consolidarse como un potenciador y facilitador de compra on-line, como son los shoppable posts<\/strong><\/em> y el checkout<\/em><\/strong> directo las cuales hacen que el seguidor se convierta en comprador f\u00e1cilmente.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Es un hecho que la plataforma de Instagram se mantendr\u00e1 como una red social fundamental para las marcas en este a\u00f1o. Como es bien sabido, es una red social bien consolidada que ha demostrado ser una pieza clave para el posicionamiento y negocio de las marcas. S\u00f3lo con checar las estad\u00edsticas que rodean el influencer […]<\/p>\n","protected":false},"author":1,"featured_media":27165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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