{"id":11075,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=11075"},"modified":"2026-01-22T16:43:47","modified_gmt":"2026-01-22T22:43:47","slug":"la-mejor-publicidad-digital-para-este-2021","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/la-mejor-publicidad-digital-para-este-2021\/","title":{"rendered":"La mejor publicidad digital para este 2021"},"content":{"rendered":"\n

El terreno de la publicidad sufri\u00f3 un duro golpe al inicio de la pandemia, el cu\u00e1l tardar\u00e1 tiempo en recuperarse. <\/h2>\n\n\n\n

<\/p>\n\n\n\n

\"publicidad<\/figure>\n\n\n\n

De acuerdo a un estudio de Global Advertising Trends: State Of Industry 2020\/21. Al terreno publicitario le costar\u00e1 al menos dos a\u00f1os para recuperar los n\u00fameros que ten\u00eda antes de la pandemia. De hecho, se estima que el indicador llagara para 2022, para el cierre de este a\u00f1o y con el avance que s puede obtener al cierre de este a\u00f1o se espera que el sector apenas alcance los n\u00fameros registrados hacia el cierre de 2019. <\/p>\n\n\n\n

Seg\u00fan un an\u00e1lisis elaborado por The Drum<\/a> indica las futuras tendencias que marcar\u00e1n huella este 2021:<\/p>\n\n\n\n

Publicidad Personalizada<\/h3>\n\n\n\n

La publicidad se adaptar\u00e1 a la audiencia en todo momento de manera autom\u00e1tica. Esto hace que el consumidor reciba un servicio m\u00e1s personalizado, lo hace efectivo y a la vez no abruma al consumidor<\/a>, ya que s\u00f3lo se lo ofrece lo que necesita y desea. <\/p>\n\n\n\n

Publicidad M\u00f3vil<\/h3>\n\n\n\n

No es un secreto que los consumidores cada vez m\u00e1s tiempo y consumiendo m\u00e1s contenidos desde sus dispositivos m\u00f3viles, por consecuencia esto impulsar\u00e1 a la publicidad dentro de este entorno. Cabe mencionar que las stories y videos cortos, adoptadas por una mayor cantidad de plataformas y servicios, ser\u00e1n las grandes ganadoras de esta tendencia.<\/p>\n\n\n\n

Publicidad en V\u00eddeo<\/h3>\n\n\n\n

Este formato sin duda ha sido un \u00e9xito en los \u00faltimos a\u00f1os. Ahora hay que enfocarse en contenido de corta duraci\u00f3n ya que de lo contrario hace que el consumidor deje la publicidad y cada vez m\u00e1s sea menos atractivo para \u00e9l. Cabe destacar que con Reels de Instagram y TikTok las audiencias se est\u00e1n a acostumbrando a consumir cada vez m\u00e1s a mensajes cortos. Este cambio obliga a las marcas a ser m\u00e1s concisas, directas y claras en sus v\u00eddeos. <\/p>\n\n\n\n

Publicidad Display<\/h3>\n\n\n\n

Los banners, pop-ups e interstitial son parte de una estrategia que siempre se ve en la web. Esta en ocasiones puede ser invasiva para el consumidor y el objetivo es crear anuncios que realmente merezca la pena ver y que los bloqueadores de banners no interfieran. De esta manera el consumidor no se ver\u00e1 en la necesidad de salirse. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

El terreno de la publicidad sufri\u00f3 un duro golpe al inicio de la pandemia, el cu\u00e1l tardar\u00e1 tiempo en recuperarse. De acuerdo a un estudio de Global Advertising Trends: State Of Industry 2020\/21. Al terreno publicitario le costar\u00e1 al menos dos a\u00f1os para recuperar los n\u00fameros que ten\u00eda antes de la pandemia. De hecho, se […]<\/p>\n","protected":false},"author":1,"featured_media":27163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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