{"id":11354,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=11354"},"modified":"2026-01-22T16:44:01","modified_gmt":"2026-01-22T22:44:01","slug":"5-claves-de-un-buen-video-corporativo","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/5-claves-de-un-buen-video-corporativo\/","title":{"rendered":"5 claves de un buen video corporativo"},"content":{"rendered":"\t\t
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5 claves de un buen video corporativo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El marketing digital usa hoy en d\u00eda muchos recursos gr\u00e1ficos y audiovisuales dentro de sus estrategias, muchas veces la presentaci\u00f3n de una empresa, marca o servicio ya no es suficiente solo con im\u00e1genes impresas o digitales en las redes sociales, debe haber un mensaje visual y audible para tener cercan\u00eda con nuestros futuros prospectos o clientes.<\/span><\/p>

Aqu\u00ed te presentamos c\u00f3mo debes de plantearte el hacer o pedir un video corporativo de tu empresa o servicio para estar a la vanguardia de la comunicaci\u00f3n y estrategias de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1.- Objetivo<\/b><\/p>\n

Hay que tener bien claro un objetivo del que se quiere ganar al hacer el video, es decir nuestro producto o servicio esta enfocado para un sector y este c\u00f3mo queremos que sea recibido a nuestro p\u00fablico.<\/span><\/p>\n

2.- Tem\u00e1tica<\/b><\/p>\n

Para estos tiempos, empatizar con una causa social con nuestros posibles prospectos se ha convertido en la base del c\u00f3mo ser\u00e1 presentado nuestro producto o servicio por lo que definir una tem\u00e1tica entorno a una causa social es primordial dar un enlace con lo que ofreceremos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3.- Imagen<\/b><\/p>\n

Una buena calidad de imagen nos pone en ventaja para llamar la atenci\u00f3n de los clientes, si nuestro video posee una alta definici\u00f3n de contenido de imagen en color y composici\u00f3n, eso tambi\u00e9n dar\u00e1 a conocer que nuestro producto o servicio est\u00e1 hecho con el mismo empe\u00f1o y dedicaci\u00f3n.<\/span><\/p>\n

4.- Audio<\/b><\/p>\n

Un mensaje directo en imagen debe ir acompa\u00f1ado de un di\u00e1logo, ya sea de un directamente ver a quien da el mensaje o de una voz en off. Esto est\u00e1 directamente relacionado con el objetivo, el qu\u00e9 se dir\u00e1 de nuestro producto o servicio.<\/span><\/p>\n

5.- Edici\u00f3n<\/b><\/p>\n

Incluir elementos gr\u00e1ficos dentro de nuestro video como lo son las animaciones o efectos, pueden ser de gran utilidad al resaltar los atributos del mensaje que se est\u00e1 presentando y por supuesto se trata de c\u00f3mo est\u00e1 armado en su totalidad las serie de im\u00e1genes que muestran nuestro producto o servicio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En KMD tenemos todo lo necesario para crear marcas fuertes y exitosas. Cont\u00e1ctanos<\/a><\/p>\n

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No te pierdas de contenido que puede ayudar a tu negocio a trav\u00e9s de nuestra cuenta de Facebook <\/a>e Instagram<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

5 claves de un buen video corporativo El marketing digital usa hoy en d\u00eda muchos recursos gr\u00e1ficos y audiovisuales dentro de sus estrategias, muchas veces la presentaci\u00f3n de una empresa, marca o servicio ya no es suficiente solo con im\u00e1genes impresas o digitales en las redes sociales, debe haber un mensaje visual y audible para […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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