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<\/figure><\/div>\n\n\n\n\u00bfQu\u00e9 es un chatbot?<\/strong><\/h3>\n\n\n\nUn chatbot es un software rob\u00f3tico programado para imitar una conversaci\u00f3n humana a trav\u00e9s de chats de texto o mediante comandos de voz. Su tecnolog\u00eda est\u00e1 dise\u00f1ada para hablar con los humanos y es capaz de llevar a cabo tareas concretas e intenta entender el comportamiento humano.<\/p>\n\n\n\n
Algunas de las plataformas m\u00e1s conocidas que permiten agregar programas de inteligencia artificial (chatbots) son: Facebook Messenger, Slack y Telegram.<\/strong><\/p>\n\n\n\n\u00bfPara qu\u00e9 sirven los chatbots?<\/strong><\/h2>\n\n\n\nActualmente, los chatbots ofrecen a las empresas nuevas formas de conectar con sus clientes a un menor coste.<\/p>\n\n\n\n
Con el uso de los chatbots ya no har\u00e1 falta estar en espera para que un operador resuelva nuestras dudas.<\/p>\n\n\n\n
Los chatbots traducen la informaci\u00f3n que el usuario solicita, analiza los datos de manera conceptual, procesa y entrega resultados hablados o escritos.<\/strong><\/p>\n\n\n\n\u00a0Son capaces de automejorarse a trav\u00e9s del tiempo, es decir que una vez programados no requieren intervenci\u00f3n humana, haci\u00e9ndolos sistemas con una alta capacidad de gestionar miles de problemas individuales al mismo tiempo.<\/p>\n\n\n\n
Ventajas de utilizar chatbots<\/strong><\/h2>\n\n\n\nRespuestas inmediatas<\/strong><\/p>\n\n\n\nUn chatbot automatiza la mayor\u00eda de las preguntas frecuentes y responde las consultas del cliente sobre nuestro producto o servicio de forma inmediata, logrando as\u00ed una mejor interacci\u00f3n usuario-marca.<\/p>\n\n\n\n
Disponibilidad<\/strong><\/p>\n\n\n\nLos chatbots pueden estar activos las 24 horas del d\u00eda, todos los d\u00edas del a\u00f1o, por lo que no pierdes oportunidades de conectarte con tus clientes.<\/p>\n\n\n\n
Obtenci\u00f3n de datos<\/strong><\/p>\n\n\n\nEl chatbot permite obtener estos datos de forma eficiente, amigable y natural del prospecto.<\/p>\n\n\n\n
Anal\u00edtica<\/strong><\/p>\n\n\n\nLos chatbots pueden registrar datos, tendencias y m\u00e9tricas para posteriormente monitorear las interacciones y ajustar sus procesos y respuestas.<\/p>\n\n\n\n
Mejora la imagen de la empresa<\/strong><\/p>\n\n\n\nMejorar la atenci\u00f3n al cliente para ofrecer una experiencia de usuario m\u00e1s satisfactoria. Para esto es clave utilizar un chatbot que se encuentre disponible las 24hs del d\u00eda para lograr calmar las ansias del cliente en tiempo real.<\/p>\n\n\n\n
Ahorro de tiempo y cotos<\/strong><\/p>\n\n\n\nEficiencia y facilidad de interacci\u00f3n que crean para empleados, clientes u otros usuarios.<\/p>\n\n\n\n
Tambi\u00e9n permiten ahorrar dinero a las empresas y son f\u00e1ciles de configurar.<\/p>\n\n\n\n
Flexibilidad en plataformas<\/strong><\/p>\n\n\n\nPermiten su uso en diferentes plataformas y son f\u00e1ciles de adaptar e integrar en el negocio.<\/p>\n\n\n\n
Los bots acumulan el conocimiento que reciben y se vuelven m\u00e1s inteligentes y flexibles despu\u00e9s de cada conversaci\u00f3n con el cliente.<\/p>\n\n\n\n
Los chatbot pueden crear un gran impacto a la hora de acercarnos a nuestros consumidores, sin embargo deben estar siempre fundamentados en una estrategia digital adecuada que nos permita explotar su potencial.<\/p>\n\n\n\n
\u00a0En KMD<\/a> podemos ayudarte a implementar una estrategia digital que te permita incluir chatbots de manera responsable para tu negocio.<\/p>\n\n\n\nS\u00edguenos en Facebook<\/a> e Instagram<\/a> y encuentra los mejores tips que te ayudaran a potenciar tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"En los \u00faltimos a\u00f1os, los servicios de chatbot se han vuelto muy populares gracias a los avances en tecnolog\u00eda y el procesamiento de datos. \u00bfQu\u00e9 es un chatbot? Un chatbot es un software rob\u00f3tico programado para imitar una conversaci\u00f3n humana a trav\u00e9s de chats de texto o mediante comandos de voz. Su tecnolog\u00eda est\u00e1 dise\u00f1ada […]<\/p>\n","protected":false},"author":1,"featured_media":11467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[689],"tags":[594,415,229,195],"class_list":["post-11464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-mundo-del-marketing-digital","tag-captar-clientes","tag-messenger","tag-paginasweb","tag-redes-sociales"],"yoast_head":"\n
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\u00bfPara qu\u00e9 sirven los chatbots?<\/strong><\/h2>\n\n\n\nActualmente, los chatbots ofrecen a las empresas nuevas formas de conectar con sus clientes a un menor coste.<\/p>\n\n\n\n
Con el uso de los chatbots ya no har\u00e1 falta estar en espera para que un operador resuelva nuestras dudas.<\/p>\n\n\n\n
Los chatbots traducen la informaci\u00f3n que el usuario solicita, analiza los datos de manera conceptual, procesa y entrega resultados hablados o escritos.<\/strong><\/p>\n\n\n\n\u00a0Son capaces de automejorarse a trav\u00e9s del tiempo, es decir que una vez programados no requieren intervenci\u00f3n humana, haci\u00e9ndolos sistemas con una alta capacidad de gestionar miles de problemas individuales al mismo tiempo.<\/p>\n\n\n\n
Ventajas de utilizar chatbots<\/strong><\/h2>\n\n\n\nRespuestas inmediatas<\/strong><\/p>\n\n\n\nUn chatbot automatiza la mayor\u00eda de las preguntas frecuentes y responde las consultas del cliente sobre nuestro producto o servicio de forma inmediata, logrando as\u00ed una mejor interacci\u00f3n usuario-marca.<\/p>\n\n\n\n
Disponibilidad<\/strong><\/p>\n\n\n\nLos chatbots pueden estar activos las 24 horas del d\u00eda, todos los d\u00edas del a\u00f1o, por lo que no pierdes oportunidades de conectarte con tus clientes.<\/p>\n\n\n\n
Obtenci\u00f3n de datos<\/strong><\/p>\n\n\n\nEl chatbot permite obtener estos datos de forma eficiente, amigable y natural del prospecto.<\/p>\n\n\n\n
Anal\u00edtica<\/strong><\/p>\n\n\n\nLos chatbots pueden registrar datos, tendencias y m\u00e9tricas para posteriormente monitorear las interacciones y ajustar sus procesos y respuestas.<\/p>\n\n\n\n
Mejora la imagen de la empresa<\/strong><\/p>\n\n\n\nMejorar la atenci\u00f3n al cliente para ofrecer una experiencia de usuario m\u00e1s satisfactoria. Para esto es clave utilizar un chatbot que se encuentre disponible las 24hs del d\u00eda para lograr calmar las ansias del cliente en tiempo real.<\/p>\n\n\n\n
Ahorro de tiempo y cotos<\/strong><\/p>\n\n\n\nEficiencia y facilidad de interacci\u00f3n que crean para empleados, clientes u otros usuarios.<\/p>\n\n\n\n
Tambi\u00e9n permiten ahorrar dinero a las empresas y son f\u00e1ciles de configurar.<\/p>\n\n\n\n
Flexibilidad en plataformas<\/strong><\/p>\n\n\n\nPermiten su uso en diferentes plataformas y son f\u00e1ciles de adaptar e integrar en el negocio.<\/p>\n\n\n\n
Los bots acumulan el conocimiento que reciben y se vuelven m\u00e1s inteligentes y flexibles despu\u00e9s de cada conversaci\u00f3n con el cliente.<\/p>\n\n\n\n
Los chatbot pueden crear un gran impacto a la hora de acercarnos a nuestros consumidores, sin embargo deben estar siempre fundamentados en una estrategia digital adecuada que nos permita explotar su potencial.<\/p>\n\n\n\n
\u00a0En KMD<\/a> podemos ayudarte a implementar una estrategia digital que te permita incluir chatbots de manera responsable para tu negocio.<\/p>\n\n\n\nS\u00edguenos en Facebook<\/a> e Instagram<\/a> y encuentra los mejores tips que te ayudaran a potenciar tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"En los \u00faltimos a\u00f1os, los servicios de chatbot se han vuelto muy populares gracias a los avances en tecnolog\u00eda y el procesamiento de datos. \u00bfQu\u00e9 es un chatbot? Un chatbot es un software rob\u00f3tico programado para imitar una conversaci\u00f3n humana a trav\u00e9s de chats de texto o mediante comandos de voz. Su tecnolog\u00eda est\u00e1 dise\u00f1ada […]<\/p>\n","protected":false},"author":1,"featured_media":11467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[689],"tags":[594,415,229,195],"class_list":["post-11464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-mundo-del-marketing-digital","tag-captar-clientes","tag-messenger","tag-paginasweb","tag-redes-sociales"],"yoast_head":"\n
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\u00a0Son capaces de automejorarse a trav\u00e9s del tiempo, es decir que una vez programados no requieren intervenci\u00f3n humana, haci\u00e9ndolos sistemas con una alta capacidad de gestionar miles de problemas individuales al mismo tiempo.<\/p>\n\n\n\n
Ventajas de utilizar chatbots<\/strong><\/h2>\n\n\n\nRespuestas inmediatas<\/strong><\/p>\n\n\n\nUn chatbot automatiza la mayor\u00eda de las preguntas frecuentes y responde las consultas del cliente sobre nuestro producto o servicio de forma inmediata, logrando as\u00ed una mejor interacci\u00f3n usuario-marca.<\/p>\n\n\n\n
Disponibilidad<\/strong><\/p>\n\n\n\nLos chatbots pueden estar activos las 24 horas del d\u00eda, todos los d\u00edas del a\u00f1o, por lo que no pierdes oportunidades de conectarte con tus clientes.<\/p>\n\n\n\n
Obtenci\u00f3n de datos<\/strong><\/p>\n\n\n\nEl chatbot permite obtener estos datos de forma eficiente, amigable y natural del prospecto.<\/p>\n\n\n\n
Anal\u00edtica<\/strong><\/p>\n\n\n\nLos chatbots pueden registrar datos, tendencias y m\u00e9tricas para posteriormente monitorear las interacciones y ajustar sus procesos y respuestas.<\/p>\n\n\n\n
Mejora la imagen de la empresa<\/strong><\/p>\n\n\n\nMejorar la atenci\u00f3n al cliente para ofrecer una experiencia de usuario m\u00e1s satisfactoria. Para esto es clave utilizar un chatbot que se encuentre disponible las 24hs del d\u00eda para lograr calmar las ansias del cliente en tiempo real.<\/p>\n\n\n\n
Ahorro de tiempo y cotos<\/strong><\/p>\n\n\n\nEficiencia y facilidad de interacci\u00f3n que crean para empleados, clientes u otros usuarios.<\/p>\n\n\n\n
Tambi\u00e9n permiten ahorrar dinero a las empresas y son f\u00e1ciles de configurar.<\/p>\n\n\n\n
Flexibilidad en plataformas<\/strong><\/p>\n\n\n\nPermiten su uso en diferentes plataformas y son f\u00e1ciles de adaptar e integrar en el negocio.<\/p>\n\n\n\n
Los bots acumulan el conocimiento que reciben y se vuelven m\u00e1s inteligentes y flexibles despu\u00e9s de cada conversaci\u00f3n con el cliente.<\/p>\n\n\n\n
Los chatbot pueden crear un gran impacto a la hora de acercarnos a nuestros consumidores, sin embargo deben estar siempre fundamentados en una estrategia digital adecuada que nos permita explotar su potencial.<\/p>\n\n\n\n
\u00a0En KMD<\/a> podemos ayudarte a implementar una estrategia digital que te permita incluir chatbots de manera responsable para tu negocio.<\/p>\n\n\n\nS\u00edguenos en Facebook<\/a> e Instagram<\/a> y encuentra los mejores tips que te ayudaran a potenciar tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"En los \u00faltimos a\u00f1os, los servicios de chatbot se han vuelto muy populares gracias a los avances en tecnolog\u00eda y el procesamiento de datos. \u00bfQu\u00e9 es un chatbot? Un chatbot es un software rob\u00f3tico programado para imitar una conversaci\u00f3n humana a trav\u00e9s de chats de texto o mediante comandos de voz. Su tecnolog\u00eda est\u00e1 dise\u00f1ada […]<\/p>\n","protected":false},"author":1,"featured_media":11467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[689],"tags":[594,415,229,195],"class_list":["post-11464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-mundo-del-marketing-digital","tag-captar-clientes","tag-messenger","tag-paginasweb","tag-redes-sociales"],"yoast_head":"\n
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Un chatbot automatiza la mayor\u00eda de las preguntas frecuentes y responde las consultas del cliente sobre nuestro producto o servicio de forma inmediata, logrando as\u00ed una mejor interacci\u00f3n usuario-marca.<\/p>\n\n\n\n
Disponibilidad<\/strong><\/p>\n\n\n\n Los chatbots pueden estar activos las 24 horas del d\u00eda, todos los d\u00edas del a\u00f1o, por lo que no pierdes oportunidades de conectarte con tus clientes.<\/p>\n\n\n\n Obtenci\u00f3n de datos<\/strong><\/p>\n\n\n\n El chatbot permite obtener estos datos de forma eficiente, amigable y natural del prospecto.<\/p>\n\n\n\n Anal\u00edtica<\/strong><\/p>\n\n\n\n Los chatbots pueden registrar datos, tendencias y m\u00e9tricas para posteriormente monitorear las interacciones y ajustar sus procesos y respuestas.<\/p>\n\n\n\n Mejora la imagen de la empresa<\/strong><\/p>\n\n\n\n Mejorar la atenci\u00f3n al cliente para ofrecer una experiencia de usuario m\u00e1s satisfactoria. Para esto es clave utilizar un chatbot que se encuentre disponible las 24hs del d\u00eda para lograr calmar las ansias del cliente en tiempo real.<\/p>\n\n\n\n Ahorro de tiempo y cotos<\/strong><\/p>\n\n\n\n Eficiencia y facilidad de interacci\u00f3n que crean para empleados, clientes u otros usuarios.<\/p>\n\n\n\n Tambi\u00e9n permiten ahorrar dinero a las empresas y son f\u00e1ciles de configurar.<\/p>\n\n\n\n Flexibilidad en plataformas<\/strong><\/p>\n\n\n\n Permiten su uso en diferentes plataformas y son f\u00e1ciles de adaptar e integrar en el negocio.<\/p>\n\n\n\n Los bots acumulan el conocimiento que reciben y se vuelven m\u00e1s inteligentes y flexibles despu\u00e9s de cada conversaci\u00f3n con el cliente.<\/p>\n\n\n\n Los chatbot pueden crear un gran impacto a la hora de acercarnos a nuestros consumidores, sin embargo deben estar siempre fundamentados en una estrategia digital adecuada que nos permita explotar su potencial.<\/p>\n\n\n\n \u00a0En KMD<\/a> podemos ayudarte a implementar una estrategia digital que te permita incluir chatbots de manera responsable para tu negocio.<\/p>\n\n\n\n S\u00edguenos en Facebook<\/a> e Instagram<\/a> y encuentra los mejores tips que te ayudaran a potenciar tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":" En los \u00faltimos a\u00f1os, los servicios de chatbot se han vuelto muy populares gracias a los avances en tecnolog\u00eda y el procesamiento de datos. \u00bfQu\u00e9 es un chatbot? Un chatbot es un software rob\u00f3tico programado para imitar una conversaci\u00f3n humana a trav\u00e9s de chats de texto o mediante comandos de voz. Su tecnolog\u00eda est\u00e1 dise\u00f1ada […]<\/p>\n","protected":false},"author":1,"featured_media":11467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[689],"tags":[594,415,229,195],"class_list":["post-11464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-mundo-del-marketing-digital","tag-captar-clientes","tag-messenger","tag-paginasweb","tag-redes-sociales"],"yoast_head":"\n