{"id":11498,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=11498"},"modified":"2026-01-22T16:44:27","modified_gmt":"2026-01-22T22:44:27","slug":"mejora-el-packaging-en-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/mejora-el-packaging-en-tu-ecommerce\/","title":{"rendered":"Ideas para mejorar el packaging en ecommerce y enamorar a tus clientes."},"content":{"rendered":"\n

El packaging en ecommerce es una prueba para saber c\u00f3mo trata una tienda online a sus clientes y cu\u00e1nto le importa la impresi\u00f3n que les cause el empaque.<\/strong><\/h2>\n\n\n\n

El packaging <\/strong>es un gran elemento diferenciador, ya que es el \u00fanico contacto f\u00edsico<\/strong> que se tiene con el cliente<\/strong>. Por eso es importante, que el unboxing sea una experiencia positiva.<\/p>\n\n\n\n

En las peque\u00f1as empresa para poder diferenciarse de las grandes, el hacer uso de esta estrategia de un excelente packaging en el ecommerce es fundamental, ya que pude generar fidelizaci\u00f3n <\/strong>con sus clientes.<\/p>\n\n\n\n

Ideas para un packaging perfecto en eccomerce.<\/h3>\n\n\n\n

Lo principal que se debe tener en cuenta es que no se trata de que el paquete sea m\u00e1s caro que el contenido, pero s\u00ed de demostrar que ponemos en valor nuestros productos envolvi\u00e9ndolos de forma segura y atractiva.<\/p>\n\n\n\n

Si tu cliente no se sorprende al abrir la caja, entonces hay algo que no est\u00e1s haciendo bien. Es por eso que en KMD <\/strong>te traemos algunos consejos <\/strong>o ideas que puedes aplicar en tu negocio y mejorar tus empaques.<\/p>\n\n\n\n

\"\"
Sorprende a tus clientes con tu packaging en el ecommerce<\/figcaption><\/figure><\/div>\n\n\n\n

1. Cuanto menos pl\u00e1sticos, mejor<\/strong><\/h3>\n\n\n\n

La sostenibilidad entre los consumidores es cada vez m\u00e1s importante, adem\u00e1s de una necesidad por lo que deja de utilizar pl\u00e1sticos de un solo uso. Mejor opta para tu packaging por papel o cart\u00f3n reciclado u otros materiales m\u00e1s f\u00e1ciles de reutilizar y reciclar para envolver productos.<\/p>\n\n\n\n

2. Si usas una segunda caja, que sea reutilizable<\/strong><\/h3>\n\n\n\n

Busca hacer reutilizable la caja donde viene tu producto, puedes echar volar la imaginaci\u00f3n. Desde un portal\u00e1piz a una caja para guardar cosas. As\u00ed le estar\u00e1s dando a tu cliente un valor a\u00f1adido.<\/p>\n\n\n\n

3. Ofrece la opci\u00f3n de empaquetado para regalo<\/strong><\/h3>\n\n\n\n

Muchos de los productos que te compran son para regalar, as\u00ed que p\u00f3nselo f\u00e1cil a tus clientes.<\/p>\n\n\n\n

4. Incluye una tarjeta firmada<\/strong><\/h3>\n\n\n\n

Si eres una peque\u00f1a empresa y quieres dar aun m\u00e1s valor, algo tan simple como una tarjeta dando las gracias, nombrando a la persona y con tu firma es un elemento distintivo muy poderoso y que se agradece.<\/p>\n\n\n\n

5. Mete un peque\u00f1o obsequio en <\/strong>el packaging<\/strong><\/h3>\n\n\n\n

A\u00f1ade un peque\u00f1o complemento, un calendario, un dulce, cualquier cosa que regales ser\u00e1 una sorpresa para tu cliente y puedes estar seguro de que lo agradecer\u00e1.<\/p>\n\n\n\n

6. Facilita las devoluciones con una etiqueta de devoluci\u00f3n<\/strong><\/h3>\n\n\n\n

Facilitar las devoluciones no tiene por qu\u00e9 hacer que te devuelvan m\u00e1s. Si sabes que las devoluciones se van a producir, el cliente te agradecer\u00e1 mucho que no se lo pongas dif\u00edcil con tr\u00e1mites farragosos.<\/p>\n\n\n\n

Muchas empresas dan la posibilidad de que el cliente imprima la etiqueta de devoluci\u00f3n, la pegue en la caja y sea recogida.<\/p>\n\n\n\n

7. Usa envoltorios con tu logo<\/strong><\/h3>\n\n\n\n

A cada elemento que uses para el packaging ponle tu logo. Aprende de los grandes, en todas partes todos reconocemos la sonrisa en las cajas de Amaz\u00f3n<\/a>.<\/p>\n\n\n\n

Ahora que ya conoces estas ideas, no hay excusas para que tu packaging en ecommerce no sea de lo mejor. Si quieres conocer m\u00e1s sobre este u otros temas te recomendamos visitar nuestro blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

El packaging en ecommerce es una prueba para saber c\u00f3mo trata una tienda online a sus clientes y cu\u00e1nto le importa la impresi\u00f3n que les cause el empaque. El packaging es un gran elemento diferenciador, ya que es el \u00fanico contacto f\u00edsico que se tiene con el cliente. Por eso es importante, que el unboxing sea una experiencia positiva. […]<\/p>\n","protected":false},"author":1,"featured_media":11512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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