{"id":11501,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=11501"},"modified":"2026-01-22T16:44:27","modified_gmt":"2026-01-22T22:44:27","slug":"que-es-el-trade-marketing","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/produccion-de-videos-para-redes-sociales\/que-es-el-trade-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Trade Marketing?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-trade-marketing-busca-aumentar-la-demanda-al-nivel-del-distribuidor-o-minorista-es-decir-a-niveles-que-no-son-el-del-consumidor\">Trade marketing busca aumentar la demanda al nivel del distribuidor o minorista, es decir, a niveles que no son el del consumidor.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-que-es-el-trade-marketing\">\u00bfQu\u00e9 es el trade marketing?<\/h3>\n\n\n\n<p>El <strong>Trade Marketing<\/strong> consiste en promover el producto de una compa\u00f1\u00eda frente a un minorista para mejorar su oportunidad de que \u00e9ste lo promueva mejor que sus competidores. Se puede hacer a trav\u00e9s de ofrecer beneficios tangibles e intangibles a los minoristas.<\/p>\n\n\n\n<p>Sus <strong>objetivos principales<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impulsar y acelerar el consumo y las ventas; <\/strong><\/li>\n\n\n\n<li><strong>Mejorar la rotaci\u00f3n del producto en el punto de venta; <\/strong><\/li>\n\n\n\n<li><strong>Planificar y coordinar promociones; <\/strong><\/li>\n\n\n\n<li><strong>Desarrollar el merchandising y branding; <\/strong><\/li>\n\n\n\n<li><strong>Generar tr\u00e1fico.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-propositos-del-trade-marketing\">Prop\u00f3sitos del Trade marketing<\/h3>\n\n\n\n<p>En est\u00e1 rama del marketing todas las acciones son para exponer la marca en los principales canales de comercializaci\u00f3n y que estos sean relevantes para la compa\u00f1\u00eda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-1-fortalecimiento\">       1. Fortalecimiento<\/h3>\n\n\n\n<p>En el encuentro real con el producto, es donde entra el <strong>trade marketing <\/strong>para que la imagen que se lleven sea la indicada y conecte con el cliente final. Implicando estar en donde el p\u00fablico busca el producto, buscar la mejor visibilidad en ese lugar, destacar en el espacio compartido con la competencia, todo para posicionarte en la mente de compradores en el punto de venta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-exposicion-visibilidad\">       2. Exposici\u00f3n\/Visibilidad<\/h3>\n\n\n\n<p>El Trade Marketing planifica la forma de posicionar los productos en los lugares disponibles en el punto de venta y mostrar la marca a trav\u00e9s de materiales adicionales de visibilidad o con entrega de muestras para despertar el inter\u00e9s del consumidor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-establecimiento-de-canales-adecuados\">      3. Establecimiento de canales adecuados<\/h3>\n\n\n\n<p>Esta rama del marketing analiza, entre el universo de canales para ofrecer el producto, cu\u00e1les son los lugares m\u00e1s relevantes para encontrar al target, entendiendo frecuencia de compra y poder adquisitivo seg\u00fan el lugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sectores-objetivo-del-trade-marketing\">Sectores objetivo del Trade marketing<\/h3>\n\n\n\n<p>Debido a la gran importancia que tiene ahora el manejar el punto de compra, es esencial dirigir los esfuerzos a ciertos sectores objetivo, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distribuidores\/mayoristas<\/strong>: El rol de estas entidades es cr\u00edtica para ayudar a que el producto sea ampliamente distribuido para el consumidor final.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Puntos f\u00edsicos de venta<\/strong>: Parte de un plan de trade marketing debe ser enfocarse en los clientes y compradores.<\/li>\n<\/ul>\n\n\n\n<p>En conclusi\u00f3n, el objetivo final del trade marketing es que tu producto est\u00e9 representado en el anaquel, en una posici\u00f3n privilegiada, con suficiente inventario en el punto f\u00edsico de venta. Todo esto con el fin de que el consumidor encuentre el producto que requiere, de forma oportuna y sencilla. <\/p>\n\n\n\n<p>\u00bfCrees que profundizar m\u00e1s en este tema podr\u00eda ayudar a tu empresa? Cu\u00e9ntanoslo en los comentarios y si quieres conocer m\u00e1s sobre marketing entra a nuestro <a href=\"https:\/\/kioongo.com\/marketing\/blog\/\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trade marketing busca aumentar la demanda al nivel del distribuidor o minorista, es decir, a niveles que no son el del consumidor. \u00bfQu\u00e9 es el trade marketing? El Trade Marketing consiste en promover el producto de una compa\u00f1\u00eda frente a un minorista para mejorar su oportunidad de que \u00e9ste lo promueva mejor que sus competidores. 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