{"id":11645,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=11645"},"modified":"2026-01-22T16:44:39","modified_gmt":"2026-01-22T22:44:39","slug":"5-pasos-para-crear-una-estrategia-digital","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/5-pasos-para-crear-una-estrategia-digital\/","title":{"rendered":"Estrategia Digital, 5 pasos para crearla."},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Tabla de Contenidos<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><a href=\"#anclaje1\">Definici\u00f3n<\/a><\/li>\n\n\n\n<li><a href=\"#anclaje2\">\u00bfQu\u00e9 la contempla?<\/a><\/li>\n\n\n\n<li><a href=\"#anclaje3\">Los 5 pasos para su creaci\u00f3n<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anclaje1\">Los 5 pasos que har\u00e1n mejor tu estrategia digital.<\/h2>\n\n\n\n<p>En primer lugar mencionaremos lo que es la <strong>Estrategia Digital<\/strong> y es m\u00e1s que nada la aplicaci\u00f3n de herramientas online a t\u00fa empresa o negocio, para dar mejoras de eficiencia y eficacia.<\/p>\n\n\n\n<p>En estos tiempos es de suma importancia contar con una, puesto a que hoy en d\u00eda el internet y la tecnolog\u00eda en general, es un rama importante en nuestras vidas y si tu empresa o negocio no cuenta con ella, podr\u00eda atraer muchos contras.<br><br>Pero tomemos en cuenta que no es lo mismo que una estrategia de <strong>marketing digital<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"180\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/09\/20210927_025315.png\" alt=\"Estrategia digital \" class=\"wp-image-11894\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/09\/20210927_025315.png 720w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/09\/20210927_025315-300x75.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/09\/20210927_025315-150x38.png 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p><br>La <strong>estrategia digital<\/strong> se aplica a la organizaci\u00f3n en conjunto, tanto internamente como externamente. Para contemplar c\u00f3mo aplicar por completo la tecnolog\u00eda a nuestra cadena de valor.<br><br>Y una estrategia de <strong>marketing digital<\/strong> est\u00e1 enfocada a lo externo, es decir, aporta valor a nuestros clientes, nos da visibilidad, aumenta nuestra reputaci\u00f3n, valor de marca, etc.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anclaje2\">\u00bfQu\u00e9 la contempla?<\/h3>\n\n\n\n<p>La contempla todo el manejo de herramientas online, que nos sirven para llevar nuestro negocio de manera digital e identificar los puntos m\u00e1s importantes para darle valor a nuestra marca o empresa.<\/p>\n\n\n\n<p><strong>Debemos contar con:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conocimientos multidisciplinales: perfiles de marketing, operaciones, ventas y tecnolog\u00eda.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objetivos empresariales definidos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apoyo desde la escala ejecutiva de la organizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"anclaje3\">Los 5 pasos para su creaci\u00f3n:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Estado actual: <\/strong>Es el punto de partida para la creaci\u00f3n de tu estrategia, en donde se pregunta, \u00bfD\u00f3nde estamos ahora?. En este paso debemos saber o plantear bien quien es nuestro cliente, qu\u00e9 hace, qui\u00e9nes son nuestros competidores, en pocas palabras lo que hay en nuestro entorno, con el fin de saber que haremos para mejorar y ser competente a los dem\u00e1s. Contemplando pilares b\u00e1sicos como: P\u00fablico, contenido y dise\u00f1o, presencia en social media, comunicaci\u00f3n y competencia.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Definici\u00f3n de objetivos: <\/strong>\u00bfD\u00f3nde queremos estar? Establecer objetivos muy claros con los que podamos satisfacer las necesidades que tiene nuestra marca, nuestra empresa, para mejorar nuestra estrategia digital.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Estrategia: <\/strong>\u00bfC\u00f3mo llegaremos ah\u00ed? Plasmamos todo lo que haremos y lo que ofreceremos para cumplir nuestros objetivos.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Plan de acci\u00f3n: <\/strong>Seguimos con nuestros procesos, recursos y herramientas para elaborar nuestra estrategia digital y obtener un buen resultado.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>An\u00e1lisis:<\/strong> Por ultimo, pero no menos importante debemos medir y monitorear el proceso que llevamos en nuestra estrategia digital, para verificar si lograremos el \u00e9xito o el fracaso. Es ah\u00ed donde nos preguntamos \u00bfCon qu\u00e9 <a href=\"http:\/\/KPIs\">KPIs<\/a> mediremos nuestro desempe\u00f1o?.<\/li>\n<\/ol>\n\n\n\n<p>Este \u00faltimo paso nos ayudar\u00e1 a reducir nuestros riesgos, que nos permitir\u00e1 elaborar acciones preventivas y de mejora.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-thumbnail is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/09\/enfoques-para-una-estrategia-digital-exitosa-1-150x150.png\" alt=\"\" class=\"wp-image-11738\" style=\"width:150px\" width=\"150\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/09\/enfoques-para-una-estrategia-digital-exitosa-1-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/09\/enfoques-para-una-estrategia-digital-exitosa-1-96x96.png 96w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/09\/enfoques-para-una-estrategia-digital-exitosa-1.png 180w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#345d74\"><strong>Es m\u00e1s que claro que la estrategia digital es un proceso y se debe comenzar por entender el negocios, para explotar las fortalezas y minimizar las debilidades que se presenten.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Leer m\u00e1s: <a href=\"https:\/\/kioongo.com\/marketing\/emprendimiento-y-negocios\/estrategias-digitales-de-marketing-para-hacer-crecer-tu-negocio\/\">Estrategias Digitales De Marketing Para Hacer Crecer Tu Negocio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con herramientas online la Estrategia Digital, nos ayuda a darle valor a nuestra marca y a mejorar la eficiencia y eficacia de la empresa 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