{"id":12218,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=12218"},"modified":"2026-01-22T16:45:15","modified_gmt":"2026-01-22T22:45:15","slug":"design-thinking","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/estrategias-de-marketing-digital-para-tu-negocio\/design-thinking\/","title":{"rendered":"Favorece tu marketing digital con el design thinking"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Tabla de Contenido:<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#anclaje1\">Ventajas de usar design thinking en el marketing digital<\/a><\/li>\n\n\n\n<li><a href=\"#anclaje2\">\u00bfComo dise\u00f1ar una campa\u00f1a de marketing digital mediante este m\u00e9todo?<\/a><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/ux-indonesia-qC2n6RQU4Vw-unsplash-300x200.jpg\" alt=\"Design thinking \" class=\"wp-image-12225\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/ux-indonesia-qC2n6RQU4Vw-unsplash-300x200.jpg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/ux-indonesia-qC2n6RQU4Vw-unsplash-1024x683.jpg 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/ux-indonesia-qC2n6RQU4Vw-unsplash-768x512.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/ux-indonesia-qC2n6RQU4Vw-unsplash-1536x1024.jpg 1536w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/ux-indonesia-qC2n6RQU4Vw-unsplash-2048x1365.jpg 2048w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/ux-indonesia-qC2n6RQU4Vw-unsplash-150x100.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p><strong>Definicion de Design Thinking: <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><em>Design thinking o pensamiento de dise\u00f1o, es el m\u00e9todo que se basa en las personas y en \u00e9ste a\u00f1o consigui\u00f3 afianzarse y resultar\u00e1 una de las claves del futuro.<\/em><\/p>\n\n\n\n<p>Este m\u00e9todo aporta las herramientas necesarias para generar nuevas y creativas oportunidades para el mundo del <a href=\"http:\/\/Marketing digital\">Marketing Digital<\/a>.<\/p>\n\n\n\n<p>Con este dise\u00f1o se pueden generar soluciones e ideas creativas para ayudar a las personas con sus problemas y necesidades.<\/p>\n\n\n\n<p>Sin duda es la metodolog\u00eda que promueve la <strong>innovaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p>Por lo tanto, resulta natural que el marketing sea una de las \u00e1reas m\u00e1s interesadas en el&nbsp;desing thinking&nbsp;dentro de cualquier negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anclaje1\">Ventajas de usar design thinking en el marketing digital<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Te brinda acciones y estrategias personalizadas:<\/strong>&nbsp;permite desarrollar campa\u00f1as mucho m\u00e1s asertivas, que concilian las necesidades de la empresa y del p\u00fablico final. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ofrece una producci\u00f3n de contenido relevante:<\/strong>&nbsp;ayuda a crear contenidos originales y formatearlos para las m\u00eddias y p\u00fablicos m\u00e1s adecuados. <br><\/li>\n\n\n\n<li><strong>Da<\/strong> <strong>colaboraciones:<\/strong>&nbsp;se aplica con influencers digitales e incluso acciones institucionales involucrando colaboradores y parceros de marca;<br><\/li>\n\n\n\n<li><strong>Branding&nbsp;de excelencia:<\/strong>&nbsp;una&nbsp;marca s\u00f3lida y profesional&nbsp;ahorra muchos esfuerzos de persuasi\u00f3n. Una de las mejores maneras de cultivar tu marca es promoviendo&nbsp;experiencias positivas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Upgrade&nbsp;en el endomarketing:<\/strong> puede ser empregada en la colaboraci\u00f3n diaria de los colaboradores, motivando su creatividad y su productividad, con el fin de innovar.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anclaje2\">\u00bfComo dise\u00f1ar una campa\u00f1a de marketing digital mediante este m\u00e9todo?<\/h3>\n\n\n\n<p>Mas adelant\u00e9 te mostramos los 6 pasos para lograrlo: <\/p>\n\n\n\n<p><strong>1. Empatiza con tu cliente<\/strong><\/p>\n\n\n\n<p>Debes empezar con reunir toda la informaci\u00f3 que tienes sobre tus clientes. <\/p>\n\n\n\n<p>Y es necesario que realices entrevistas para que entiendas todo el proceso por el que pasan tus clientes.&nbsp;Con el fin de saber c\u00f3mo utilizan tu producto y como le hace para resolver las necesidades del cliente.<\/p>\n\n\n\n<p><strong>2. Define el problema<\/strong><\/p>\n\n\n\n<p>Con la informaci\u00f3n recolectada, se debe definir un problema que se centre en tu cliente.<\/p>\n\n\n\n<p>Al realizar esto te ayudar\u00e1 a crear u  nuevo producto o mejorar un producto en existencia, incluso a mejor o empezar una campa\u00f1a.<\/p>\n\n\n\n<p><strong>3. Lluvia de ideas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/hugo-rocha-qFpnvZ_j9HU-unsplash-edited-150x150.jpg\" alt=\"\" class=\"wp-image-12229\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/hugo-rocha-qFpnvZ_j9HU-unsplash-edited-150x150.jpg 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/hugo-rocha-qFpnvZ_j9HU-unsplash-edited-300x300.jpg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/hugo-rocha-qFpnvZ_j9HU-unsplash-edited-1024x1024.jpg 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/hugo-rocha-qFpnvZ_j9HU-unsplash-edited-768x768.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/hugo-rocha-qFpnvZ_j9HU-unsplash-edited-1536x1536.jpg 1536w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/hugo-rocha-qFpnvZ_j9HU-unsplash-edited-2048x2048.jpg 2048w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/hugo-rocha-qFpnvZ_j9HU-unsplash-edited-96x96.jpg 96w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p>Es el paso m\u00e1s importante, donde surge la creatividad, innovaci\u00f3n y las posibles soluciones. <\/p>\n\n\n\n<p>Un tip que te demos es agrupar tus ideas en silos comunes y priorizar para llevar un orden adecuado.<\/p>\n\n\n\n<p><strong>4. Prototipo<\/strong><\/p>\n\n\n\n<p>Debemos mostrar al p\u00fablico objetivo la soluci\u00f3n que hemos propuesto. <\/p>\n\n\n\n<p>Puedes realizar encuestas para verificar que estas en lo correcto.<\/p>\n\n\n\n<p><strong>5. Prueba<\/strong><\/p>\n\n\n\n<p>Debemos presentar las soluciones&nbsp;obtenidas del prototipo para poder llegar a una soluci\u00f3n.<\/p>\n\n\n\n<p><strong>6. Resultado<\/strong><\/p>\n\n\n\n<p>Es momento de poner en pr\u00e1ctica la empat\u00eda y presentar la soluci\u00f3n. <\/p>\n\n\n\n<p>Y esto con el simple hecho de entender qu\u00e9 funciona y qu\u00e9 no, as\u00ed como si se ha logrado mejorar la situaci\u00f3n inicial del cliente.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/jason-goodman-vbxyFxlgpjM-unsplash-300x200.jpg\" alt=\"\" class=\"wp-image-12228\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/jason-goodman-vbxyFxlgpjM-unsplash-300x200.jpg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/jason-goodman-vbxyFxlgpjM-unsplash-1024x683.jpg 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/jason-goodman-vbxyFxlgpjM-unsplash-768x512.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/jason-goodman-vbxyFxlgpjM-unsplash-1536x1024.jpg 1536w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/jason-goodman-vbxyFxlgpjM-unsplash-2048x1365.jpg 2048w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2021\/12\/jason-goodman-vbxyFxlgpjM-unsplash-150x100.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>En marketing digital todo son datos en tiempo real, eso nos permite ser \u00e1giles e iterar. <\/p>\n\n\n\n<p>Como ya sabemos, un punto fundamental en el design thinking es poner en el centro al cliente, usuario o consumidor. <\/p>\n\n\n\n<p>Es fundamental para dise\u00f1ar y mejorar productos y servicios, pero tambi\u00e9n campa\u00f1as de marketing, si quieres lograr buenos resultados en tu marketing digital aplica el design thinking.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Leer m\u00e1s: <a href=\"https:\/\/kioongo.com\/marketing\/sin-categoria\/pensamiento-creativo-en-el-marketing\/\">Pensamiento Creativo en el Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definicion de Design Thinking: Design thinking o pensamiento de dise\u00f1o, es el m\u00e9todo que se basa en las personas y en \u00e9ste a\u00f1o consigui\u00f3 afianzarse y resultar\u00e1 una de las claves del futuro. Este m\u00e9todo aporta las herramientas necesarias para generar nuevas y creativas oportunidades para el mundo del Marketing Digital. Con este dise\u00f1o se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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