{"id":12325,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=12325"},"modified":"2026-01-22T16:45:28","modified_gmt":"2026-01-22T22:45:28","slug":"verdades-sobre-marketplaces-en-este-2022","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/verdades-sobre-marketplaces-en-este-2022\/","title":{"rendered":"7 Verdades sobre Marketplaces en este 2022."},"content":{"rendered":"\n<p>Un 99% de los compradores online en M\u00e9xico. ya han comprado en marketplaces alguna vez: un 57% compra de forma mensual y se gasta de promedio $1,200 por compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-un-marketplace\">\u00bfQu\u00e9 es un Marketplace?<\/h2>\n\n\n\n<p>Es un tipo de E-Commerce que permite a varios vendedores relacionarse con compradores para hacer una transacci\u00f3n comercial .<\/p>\n\n\n\n<p>En estas plataformas, los compradores y vendedores permanecen en el entorno t\u00e9cnico y comercial de Marketplace hasta que la transacci\u00f3n se finaliza.<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"h-que-es-lo-que-hacen-los-compradores-online-dentro-del-marketplace\">\u00bfQu\u00e9 es lo que hacen los compradores online dentro del Marketplace?<\/h3>\n\n\n\n<p>Conforme a los estudios previos hemos llegado al resultado que 9 de cada 10 compradores online buscan informaci\u00f3n antes de hacer la compra en este canal, tambi\u00e9n cabe destacar, que para un 65% los marketplaces son su principal fuente de informaci\u00f3n, ven relaci\u00f3n en cuanto a calidad y precio y as\u00ed es como toman un decisi\u00f3n definitiva en cuanto a lo que desean adquirir.<\/p>\n\n\n\n<p>Otro dato relevante es que el 88% de los compradores tiene presente en su top of mind alg\u00fan marketplace cuando preguntamos por E-Commerce.<\/p>\n\n\n\n<p>Los Marketplaces han seducido en su totalidad a los compradores online, un 99% de ellos ya ha experimentado como m\u00ednimo una compra en alguna de estas plataformas.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/04\/pexels-erik-mclean-16052344.jpg\"><img decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/04\/pexels-erik-mclean-16052344-1024x683.jpg\" alt=\"marketplaces\" class=\"wp-image-27109\" width=\"-974\" height=\"-649\"\/><\/a><figcaption class=\"wp-element-caption\">compradores online <\/figcaption><\/figure>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-las-compras-son-recurrentes\">Las compras son recurrentes.<\/h4>\n\n\n\n<p>La frecuencia de compra y el ticket promedio var\u00edan seg\u00fan los perfiles. Mientras los m\u00e1s j\u00f3venes son los que m\u00e1s compran, son los mayores, los hombres, y los de \u00c1reas No Metropolitanas los que dejan m\u00e1s dinero en cada compra.<\/p>\n\n\n\n<p>Un 57% compra mensualmente, un 35% de los compradores online son compradores \u00abintensivos\u00bb compran 2 veces\/mes o con mayor frecuencia 819.8 veces al a\u00f1o). En este perfil de comprador intensivo es masculino j\u00f3ven e intensivo en redes sociales. Destaca el driver de ahorro de tiempo, aunque la comodidad, rapidez y precios tambi\u00e9n son motivos de compra.<\/p>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/kioongo.com\/marketing\/emprendimiento-y-negocios\/ventajas-de-la-automatizacion-del-marketing\/\">Ventajas de la  automatizaci\u00f3n del marketing.<\/a><\/li><li><a href=\"https:\/\/kioongo.com\/marketing\/category\/estrategias-de-marketing-digital-para-tu-negocio\/toda-la-informacion-de-e-commerce-para-tu-tienda-online\/\">TIENDA ONLINE\/ E-COMMERCE<\/a><\/li><li><a href=\"https:\/\/kioongo.com\/marketing\/emprendimiento-y-negocios\/compras-online-ante-pandemia-por-covid-19\/\">Compras online ante pandemia por COVID-19<\/a><\/li><li><a href=\"https:\/\/kioongo.com\/marketing\/estrategias-de-marketing-digital-para-tu-negocio\/como-ayuda-el-seo-a-tu-negocio\/con-todo-menos-con-miedo-exito-en-el-seo\/\">3 Casos de \u00e9xito en el posicionamiento SEO.<\/a><\/li><\/ul>\n\n\n\n<h5 class=\"has-medium-font-size wp-block-heading\" id=\"h-la-tecnologia-comunicacion-es-la-categoria-lider-para-el-marketplace\">La Tecnolog\u00eda \/ Comunicaci\u00f3n es la categor\u00eda l\u00edder para el Marketplace.<\/h5>\n\n\n\n<p>La tecnolog\u00eda y comunicaci\u00f3n es la categor\u00eda l\u00edder de las compras en Marketplace (62%), seguido de la moda (56%), tal como ocurre en compra online. Entre las categorias m\u00e1s canalizadas a trav\u00e9s de este market places destacan belleza, juguetes y calzado.<\/p>\n\n\n\n<p>Las mujeres son las recurren a los marketplaces, para comprar m\u00e1s tipolog\u00eda de productos compran: moda, calzado, complementos, belleza, productos para el hogar y perfumer\u00eda.<\/p>\n\n\n\n<p>Los j\u00f3venes (6.9 categor\u00edas), son el perfil de consumidor que destacan por el consumo de productos relacionados con el entretenimiento.<\/p>\n\n\n\n<h6 class=\"has-medium-font-size wp-block-heading\" id=\"h-amazon-el-market-place-que-lidera\">AMAZON EL MARKET PLACE QUE LIDERA.<\/h6>\n\n\n\n<p>Los marketplaces, con<strong>&nbsp;<\/strong>Amazon, AliExpress y eBay&nbsp;a la cabeza, contin\u00faan siendo un a\u00f1o m\u00e1s los canales de informaci\u00f3n y portales de compra m\u00e1s relevantes entre los usuarios online.<\/p>\n\n\n\n<p><strong>El 71% de los digital shoppers utiliza los marketplaces como canal de b\u00fasqueda de informaci\u00f3n,&nbsp;<\/strong>y de estos,&nbsp;<strong>9 de cada 10 compra en dichas plataformas&nbsp;(ya sea a trav\u00e9s del ordenador o el m\u00f3vil).<\/strong><\/p>\n\n\n\n<p>Est\u00e1 clar\u00edsimo:<strong>&nbsp;el Marketplace representa el ideal de b\u00fasqueda y compra online<\/strong>&nbsp;por la facilidad a la hora de comparar precios y encontrar ofertas y promociones, adem\u00e1s del amplio cat\u00e1logo de productos. Adem\u00e1s, el rey de los marketplaces, Amazon, ofrece un gran plus que hace que los usuarios vuelvan una y otra vez :&nbsp;<strong>la rapidez en el servicio de entrega<\/strong>&nbsp;que, por consecuencia, facilita las devoluciones.&nbsp;<\/p>\n\n\n\n<p><strong>\u00bfPOR QU\u00c9 REPETIMOS COMPRA EN EL CANAL ONLINE?<\/strong><\/p>\n\n\n\n<p>Podr\u00edamos extendernos <\/p>\n\n\n\n<p>infinitamente sobre todas las ventajas que ofrece este canal a los consumidores, pero resumiremos nuestra respuesta en cuatro palabras clave que nos lo dejan claro:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Precio<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.elogia.net\/claves-del-estudio-anual-ecommerce-2021-iab-by-elogia#dispositivo\">F<\/a><strong>acilidad<\/strong><\/li>\n\n\n\n<li><strong>Rapidez<\/strong><\/li>\n\n\n\n<li><strong>Calidad<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Estos son los cuatro aspectos que m\u00e1s influyen en la satisfacci\u00f3n del cliente en un eCommerce, y por lo que parece, los est\u00e1n cumpliendo a rajatabla, ya que&nbsp;<strong>desde 2018, los usuarios otorgan al sector online una puntuaci\u00f3n media de 8 sobre 10<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un 99% de los compradores online en M\u00e9xico. ya han comprado en marketplaces alguna vez: un 57% compra de forma mensual y se gasta de promedio $1,200 por compra. \u00bfQu\u00e9 es un Marketplace? Es un tipo de E-Commerce que permite a varios vendedores relacionarse con compradores para hacer una transacci\u00f3n comercial . En estas plataformas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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