{"id":13043,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=13043"},"modified":"2026-01-22T16:45:51","modified_gmt":"2026-01-22T22:45:51","slug":"que-es-el-cms-y-como-funciona","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/que-es-el-cms-y-como-funciona\/","title":{"rendered":"\u00bfQu\u00e9 es el CMS? Y como funciona."},"content":{"rendered":"\n<p>Los tiempos van cambiando hace a\u00f1os el proceso de creaci\u00f3n de un sitio web se consideraba demasiado complejo y laborioso al menos eran para personas que no ten\u00edan conocimiento sobre el dise\u00f1o de los sitios web.&nbsp;<\/p>\n\n\n\n<p>Aunque hoy en d\u00eda hay diferentes formas para poder hacer una p\u00e1gina web de manera r\u00e1pida la verdad es que debe de tener cierta complejidad para tener una calidad visual una buena estructura de navegaci\u00f3n y variedad de contenidos.<\/p>\n\n\n\n<p>Es necesario conocer diversas tecnolog\u00edas como: HTML, Java Script y CSS, para un sitio web est\u00e1tico. Mientras que un sitio web din\u00e1mico exigir otras tecnolog\u00edas como ASP, JSP o PHP qu\u00e9 son algunas de las m\u00e1s conocidas, aunque hay muchas m\u00e1s<\/p>\n\n\n\n<p>Tambi\u00e9n un gran inconveniente del sitio web es actualizar el contenido del sitio de manera constante sobre todo a medida que el sitio web crezca teniendo m\u00e1s p\u00e1ginas web y una estructura m\u00e1s compleja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-que-es-el-cms\">\u00bfQu\u00e9 es el CMS?<\/h3>\n\n\n\n<p>CMS (Content Management System) es un sistema de gesti\u00f3n de contenidos para p\u00e1gina web, se conoce como un software desarrollado para que cualquier usuario pueda administrar y gestionar contenidos de una web con facilidad y sin gran conocimiento de programaci\u00f3n web.<\/p>\n\n\n\n<p>Hoy en d\u00eda cualquier sitio web requiere de un sistema de gesti\u00f3n de contenidos ya sea de uso comercial, gen\u00e9rico o construido a los requerimientos del usuario.<\/p>\n\n\n\n<p>Que no es necesario siempre tener un gestor de contenidos este es m\u00e1s pr\u00e1ctico ya que suele disponer de la suficiente versatilidad y flexibilidad para que mediante peque\u00f1os desarrollos a medida o mediante la incorporaci\u00f3n de m\u00f3dulos o complementos independientes tambi\u00e9n se puedan adaptar a sus especificaciones esto posiblemente tiene un costo adicional, pero es mucho menor que el tener a un gran grupo de capacitados que verifiquen el sitio de manera constante.<\/p>\n\n\n\n<p>Para tener una idea la c\u00f3mo puede ser utilizado un CMS puede visualizarse en los siguientes sitios que a veces requieren alguna adaptaci\u00f3n espec\u00edfica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sitio web corporativo<\/li>\n\n\n\n<li>block.<\/li>\n\n\n\n<li>plataforma de ecommerce.<\/li>\n\n\n\n<li>plataforma de cursos online.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2024\/03\/Sistema-de-gestao-de-conteudos-CMS-por-que-implementar-na-sua-empresa-1024x538.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2024\/03\/Sistema-de-gestao-de-conteudos-CMS-por-que-implementar-na-sua-empresa-1024x538.png.webp\" alt=\"\" class=\"wp-image-30795\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2024\/03\/Sistema-de-gestao-de-conteudos-CMS-por-que-implementar-na-sua-empresa-1024x538.png.webp 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2024\/03\/Sistema-de-gestao-de-conteudos-CMS-por-que-implementar-na-sua-empresa-1024x538.png-300x158.webp 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2024\/03\/Sistema-de-gestao-de-conteudos-CMS-por-que-implementar-na-sua-empresa-1024x538.png-768x404.webp 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2024\/03\/Sistema-de-gestao-de-conteudos-CMS-por-que-implementar-na-sua-empresa-1024x538.png-600x315.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-que-debe-de-contener\">\u00bfQu\u00e9 debe de contener?<\/h3>\n\n\n\n<p>Un gestor de contenido o CMS debe de tener las siguientes caracter\u00edsticas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acceso web.<\/li>\n\n\n\n<li>R\u00e1pida curva de aprendizaje.<\/li>\n\n\n\n<li>Gesti\u00f3n de contenidos y recursos.<\/li>\n\n\n\n<li>Interface de administraci\u00f3n y gesti\u00f3n.<\/li>\n\n\n\n<li>Eficiente, r\u00e1pido y bajo consumo de recursos.<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Perfiles de usuario.<\/li>\n\n\n\n<li>Editor \u201crico\u201d online de texto.<\/li>\n\n\n\n<li>Categorizaci\u00f3n de contenidos.<\/li>\n\n\n\n<li>Integraci\u00f3n de complementos (plugins) y API de programaci\u00f3n.&nbsp;<\/li>\n\n\n\n<li>Dise\u00f1o visual configurable\/personalizable (temas, plantillas).<\/li>\n\n\n\n<li>Gesti\u00f3n separada del contenido y el dise\u00f1o.&nbsp;<\/li>\n\n\n\n<li>Soporte t\u00e9cnico y Comunidad de usuarios.<\/li>\n<\/ul>\n\n\n\n<p>Existen diferentes gestores de contenido o CMS la creaci\u00f3n y gesti\u00f3n de un sitio web ya no requieren en muchos casos disponer o contratar un equipo de personal calificado que domine las distintas tecnolog\u00edas y t\u00e9cnicas implicadas para poder desarrollarlo correctamente, aunque si no se maneja un conocimiento previamente relevante a lo que se quiere no puedes tener el sitio como lo deseas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los tiempos van cambiando hace a\u00f1os el proceso de creaci\u00f3n de un sitio web se consideraba demasiado complejo y laborioso al menos eran para personas que no ten\u00edan conocimiento sobre el dise\u00f1o de los sitios web.&nbsp; Aunque hoy en d\u00eda hay diferentes formas para poder hacer una p\u00e1gina web de manera r\u00e1pida la verdad es [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":30795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1046,1040,634,1042,681,830,746],"tags":[1420,1414,1417,1418,1416,207,1419,1415],"class_list":["post-13043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auditoria-web-para-conversion","category-campanas-de-engagement","category-conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca","category-experiencia-de-usuario-ux","category-nuevos-mercados-creativos","category-optimizacion-seo-on-page-y-off-page","category-storytelling-y-contenido","tag-administracion-de-contenidos","tag-cms","tag-creacion-de-paginas-web","tag-desarrollo-web","tag-gestion-de-sitios-web","tag-marketing-digital","tag-plataformas-cms","tag-sistema-de-gestion-de-contenidos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el CMS? 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