{"id":13069,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=13069"},"modified":"2026-01-22T16:46:05","modified_gmt":"2026-01-22T22:46:05","slug":"marketing-que-es-y-como-aplicarlo","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/storytelling-y-contenido\/marketing-que-es-y-como-aplicarlo\/","title":{"rendered":"Marketing \u00bfQue es y c\u00f3mo aplicarlo?"},"content":{"rendered":"\n

Muchas empresas hoy en d\u00eda aplican Marketing, tanto tradicional como digital, pero \u00bfEn qu\u00e9 consiste y c\u00f3mo puedes comenzar a aplicarlo?<\/h3>\n\n\n\n
\"Esta<\/figure>\n\n\n\n

Si bien, hoy en d\u00eda muchas empresas gastan recursos y esfuerzos en sus departamentos de marketing o en otros casos contratan a una agencia especializada, lo importante es que ninguna empresa o negocio puede mantener a su empresa sin est aimporante area como lo es del Marketing<\/p>\n\n\n\n

Sabemos que una empresa o un peque\u00f1o negocio esta constituido por diversos departamentos que tienen funciones especificas y que en su conjunto conforman el funcionamiento y el desarrollo del mismo, como es el de finanzas, administraci\u00f3n, ventas, RH, etc; pero \u00bfPor qu\u00e9 es tan importante incluir el Marketing?<\/p>\n\n\n\n

\u00bfQu\u00e9 es el Marketing o Mercadotecnia?<\/h2>\n\n\n\n

En mi propio concepto dir\u00eda que, la mercadotecnia trata del an\u00e1lisis del mercado para ofertar bienes y servicios , y que satisfagan sus necesidades de los consumidores, as\u00ed como la aplicaci\u00f3n de t\u00e9cnicas y estrategias que ayuden a la comercializaci\u00f3n de los mismos.<\/p>\n\n\n\n

La importancia de aplicar marketing, radica que a trav\u00e9s de esta podemos conocer al consumidor y entrar en contacto con el para poder ofrecerle nuestro producto o servicio, en otras palabras, podemos ser rentables si aplicamos las estrategias adecuadas para lograr convencer y vender nuestro producto\/servicio.<\/p>\n\n\n\n

En resumen el marketing sera el \u00fanico medio que tendremos para conectar lo que vendemos al consumidor.<\/strong><\/p>\n\n\n\n

\u00bfC\u00f3mo podemos aplicar Marketing?<\/h2>\n\n\n\n

El marketing es tan diverso y se puede aplicar de tantas formas, que es cuesti\u00f3n de establecer objetivos, para que basados en estos, puedas realizar las mejores estrategias. En otras palabras ser\u00e1 necesario realizar un plan de marketing.<\/p>\n\n\n\n

Un plan de marketing consiste en una serie de pasos, estos son:<\/p>\n\n\n\n

    \n
  • An\u00e1lisis<\/strong><\/li>\n<\/ul>\n\n\n\n

    1. La situaci\u00f3n<\/strong><\/h3>\n\n\n\n

    El primer paso es investigar el entorno tanto interno como externo de tu empresa o negocios, y realizar el famoso FODA, a trav\u00e9s de este podr\u00e1s identificar, \u00e1reas de oportunidad y aspectos que debes de mejorar.<\/p>\n\n\n\n

    2. La competencia<\/strong><\/h3>\n\n\n\n

    La informaci\u00f3n siempre sera base para la toma de decisiones, por lo que es importante conocer quien es tu competencia tanto directa como indirecta, de esta manera podr\u00e1s estar preparado a lo que haga, as\u00ed como tomar acciones que te diferencien de ella.<\/p>\n\n\n\n

    3. Conoce tu producto<\/strong><\/h3>\n\n\n\n

    Un paso esencial dentro de nuestro plan de marketing es conocer todas las caracter\u00edsticas de nuestro producto\/servicio, as\u00ed como los beneficios tangibles e intangibles que aporta al cliente y lo que lo distingue de la competencia.<\/p>\n\n\n\n

      \n
    • Plantear objetivos<\/strong><\/li>\n<\/ul>\n\n\n\n

      Toda la informaci\u00f3n anterior nos servir\u00e1 para poder plantear estrategias, pero primero debemos de establecer objetivos, estos surgen despu\u00e9s de analizar nuestros puntos a favor y en contra y saber que \u00e1reas son las que debemos de mejorar.<\/p>\n\n\n\n

      Los objetivos deben de ser SMART<\/strong>: Espec\u00edficos – Medibles – Alcanzables – Realizables y en Tiempo<\/p>\n\n\n\n

        \n
      • Estrategias y t\u00e1cticas<\/strong><\/li>\n<\/ul>\n\n\n\n

        En este paso se formulan las estrategias que servir\u00e1n para alcanzar el cumplimiento de los objetivos, una vez teniendo las estrategias se plantean las estrategias que ser\u00e1n los medios que nos servir\u00e1n para realizar la estrategia.<\/p>\n\n\n\n

          \n
        • Plan de acci\u00f3n<\/strong><\/li>\n<\/ul>\n\n\n\n

          Aqu\u00ed nos hacemos las siguientes preguntas: qu\u00e9, c\u00f3mo, cu\u00e1ndo, d\u00f3nde y a qui\u00e9n vamos a realizar nuestras acciones, en este momento es donde m\u00e1s marketing se utiliza, ya que entra todas las formas de contacto con el cliente, tanto de manera directa como indirecta.<\/p>\n\n\n\n

            \n
          • Por \u00faltimo, medir y controlar<\/strong><\/li>\n<\/ul>\n\n\n\n

            Una vez que se ponen en acci\u00f3n las estrategias, se debe de tener m\u00e9tricas que nos digan si se est\u00e1n teniendo los resultados deseados sobre cada estrategia, estas m\u00e9tricas nos ayudan a corregir las acciones que no se est\u00e1n llevando de manera adecuada y de esta manera llevar un control.<\/p>\n\n\n\n

            Sin duda alguna el marketing mejora el rendimiento de una empresa o negocio, que sin importar su giro o tama\u00f1o resulta \u00fatil para ser mas rentable y comercializar de manera exitosa un producto o servicio, este plan es aplicable de la misma manera para marketing tradicional como digital. Todo depender\u00e1 de los recursos y medios que dispongamos<\/p>\n","protected":false},"excerpt":{"rendered":"

            Muchas empresas hoy en d\u00eda aplican Marketing, tanto tradicional como digital, pero \u00bfEn qu\u00e9 consiste y c\u00f3mo puedes comenzar a aplicarlo? Si bien, hoy en d\u00eda muchas empresas gastan recursos y esfuerzos en sus departamentos de marketing o en otros casos contratan a una agencia especializada, lo importante es que ninguna empresa o negocio puede […]<\/p>\n","protected":false},"author":21,"featured_media":30813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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