{"id":13799,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=13799"},"modified":"2026-01-22T16:47:28","modified_gmt":"2026-01-22T22:47:28","slug":"que-es-la-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/que-es-la-identidad-corporativa\/","title":{"rendered":"\u00bfQu\u00e9 es la identidad corporativa?"},"content":{"rendered":"\n<p>As\u00ed como las personas tienen caracter\u00edsticas que las diferencia una de otras, tambi\u00e9n las empresas deben tener unas caracter\u00edsticas que las haga resaltar, para las empresas es la identidad corporativa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identidad-corporativa\">Identidad corporativa<\/h3>\n\n\n\n<p>Es un conjunto de elementos que permiten que los consumidores o clientes creen una<strong>&nbsp;percepci\u00f3n<\/strong>, mayormente visual, sobre la empresa. Claro que la anterior definici\u00f3n ser\u00eda una muy resumida, sin tomar en cuenta otras cosas que influyen, explican o determinan esta identidad.<\/p>\n\n\n\n<p>Contrast\u00e1ndola con una persona ambas tienen elementos que funcionan como una manera de expresar la filosof\u00eda de alguien, su actuar, sus preferencias y sus valores. Ya sea de manera visual, o de otra un poco m\u00e1s abstracta, la personalidad se manifiesta a trav\u00e9s de la identidad.<\/p>\n\n\n\n<p>Tambi\u00e9n es importante saber distinguir la imagen corporativa de la<strong><em>\u00a0identidad corporativa<\/em><\/strong>. La principal diferencia entre estos dos conceptos es que la identidad corresponde m\u00e1s a un proceso de construcci\u00f3n interno; la organizaci\u00f3n define esta identidad. Por otro lado, la imagen es algo externo que los clientes perciben, por lo que no siempre se puede controlar en su totalidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo se compone?<\/h3>\n\n\n\n<p>La identidad es un conjunto de elementos, tangibles e intangibles, que representan a cada uno y expresan tambi\u00e9n su&nbsp;<strong>personalidad.<\/strong> Algunos van a referir m\u00e1s a la cultura organizacional, la filosof\u00eda de la empresa, etc\u00e9tera, y otros m\u00e1s hacia lo visual.&nbsp;<\/p>\n\n\n\n<p>Entre los visuales podemos encontrar principalmente el logotipo, es el elemento m\u00e1s notorio, ya que es la imagen con la que se muestra a la sociedad. La tipograf\u00eda tambi\u00e9n es un aspecto notorio, acompa\u00f1a a la marca en todas las plataformas y le da un estilo a su forma de comunicarse. Adem\u00e1s, la paleta de colores complementa a las anteriores por medio de la transmisi\u00f3n de la \u2018personalidad\u2019 de la marca y los\u00a0<strong>significados<\/strong>\u00a0que la rodean.<\/p>\n\n\n\n<p> Los elementos no visuales, se refieren a lo que est\u00e1 detr\u00e1s de toda la identidad visual. Como se mencion\u00f3 antes, aqu\u00ed participa la cultura de la organizaci\u00f3n, sus costumbres, su filosof\u00eda, su visi\u00f3n y todo lo que no es precisamente notorio a simple vista.<\/p>\n\n\n\n<p>En conclusi\u00f3n podemos decir que la identidad corporativa es el conjunto de elementos, visuales y abstractos, que permiten a una empresa crear una&nbsp;<strong>representaci\u00f3n<\/strong>&nbsp;de ella en el exterior. Est\u00e1 influenciada por los procesos internos y externos de la empresa.<\/p>\n\n\n\n<p>La identidad corporativa es muy importante para todas las empresas ya que a partir de ella se puede generar un beneficio para la organizaci\u00f3n. <\/p>\n\n\n\n<p><a href=\"https:\/\/kioongo.com\/marketing\/lo-mejor-del-marketing-para-tu-negocio\/lo-mejor-sobre-branding-y-marcas\/identidad-corporativa-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conoce los beneficios de la identidad corporativa.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As\u00ed como las personas tienen caracter\u00edsticas que las diferencia una de otras, tambi\u00e9n las empresas deben tener unas caracter\u00edsticas que las haga resaltar, para las empresas es la identidad corporativa. Identidad corporativa Es un conjunto de elementos que permiten que los consumidores o clientes creen una&nbsp;percepci\u00f3n, mayormente visual, sobre la empresa. Claro que la anterior [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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