{"id":13971,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=13971"},"modified":"2026-01-22T16:47:28","modified_gmt":"2026-01-22T22:47:28","slug":"el-valor-del-ecommerce-retail-en-mexico","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/","title":{"rendered":"El valor del ecommerce retail en M\u00e9xico"},"content":{"rendered":"\n<h2 class=\"has-medium-font-size wp-block-heading\">El comercio electr\u00f3nico cada vez m\u00e1s tiene m\u00e1s importancia en la econom\u00eda a nivel mundial, y en M\u00e9xico no es la excepci\u00f3n, ya que para el 2021 incremento en un 27% respecto al a\u00f1o anterior.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-valor-del-mercado\">Valor del mercado<\/h3>\n\n\n\n<p>Seg\u00fan la <strong><a href=\"https:\/\/www.amvo.org.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">asociaci\u00f3n mexicana de venta online<\/a><\/strong>, el comercio electr\u00f3nico en M\u00e9xico alcanz\u00f3 los $401.3 mil millones de pesos en 2021, obteniendo un crecimiento del 27% respecto al a\u00f1o anterior. Lo que representa un 11.3% del total canal de menudeo en M\u00e9xico.<\/p>\n\n\n\n<p>A ra\u00edz de este crecimiento, M\u00e9xico se posiciona en el top 5 de pa\u00edses con mayor crecimiento en comercio electr\u00f3nico minorista, a la par de otros pa\u00edses como India, Brasil, Rusia y Argentina. <\/p>\n\n\n\n<p>El comercio electr\u00f3nico desaceler\u00f3 su crecimiento en 2021 respecto de 2020, cuando las ventas por Internet alcanzaron un valor de 316,000 millones de pesos, un crecimiento de 81% en comparaci\u00f3n con 2019.<\/p>\n\n\n\n<p>M\u00e9xico se encuentra lejos todav\u00eda de pa\u00edses como China, Inglaterra, Corea del Sur y Dinamarca, donde el comercio electr\u00f3nico llega a representar entre 20 y 43% del\u00a0comercio minorista\u00a0total.<\/p>\n\n\n\n<p>A\u00fan as\u00ed el comercio electr\u00f3nico representa un crecimiento muy importante para M\u00e9xico ya que supera por m\u00e1s de 10% al promedio mundial y mercados como Francia, Italia y Alemania.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-29-at-12.23.05-PM.jpeg\" alt=\"\" class=\"wp-image-13980\" width=\"395\" height=\"295\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-29-at-12.23.05-PM.jpeg 790w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-29-at-12.23.05-PM-600x448.jpeg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-29-at-12.23.05-PM-300x224.jpeg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-29-at-12.23.05-PM-768x574.jpeg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-29-at-12.23.05-PM-150x112.jpeg 150w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><figcaption>Fuente: Estudio de venta online 2022. Asociaci\u00f3n mexicana de ventas online. <\/figcaption><\/figure>\n\n\n\n<p>Con esto nos podemos dar cuenta que las vetas a trav\u00e9s de Internet representan una oportunidad muy grande para todos los comercios.  Adem\u00e1s podemos identificar que cada vez m\u00e1s son las personas que se atreven a comprar productos y servicios a trav\u00e9s de Internet. <\/p>\n\n\n\n<p>Pero \u00bfQu\u00e9 podemos esperar para 2022?<\/p>\n\n\n\n<p>Seg\u00fan la misma asociaci\u00f3n mexicana de ventas online, esto es lo que podemos esperar para este a\u00f1o. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Un a\u00f1o de crecimiento y consolidaci\u00f3n para el comercio electr\u00f3nico.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Los marketplaces continuar\u00e1n registrando un crecimiento acelerado.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e1s PyMEs se integrar\u00e1n al ecosistema y requerir\u00e1n capacitaci\u00f3n.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Cada vez m\u00e1s consumidores buscar\u00e1n sumarse a los servicios financieros -especialmente la base de la pir\u00e1mide- siendo el sector Fintech una pieza crucial para esto.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>El crossborder ecommerce presentar\u00e1 un mejor aprovechamiento y tomar\u00e1 impulso<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQuien compra a trav\u00e9s de Internet?<\/h3>\n\n\n\n<p>Las personas que m\u00e1s compraron a trav\u00e9s de Internet fueron las mujeres con un 55%, lo cual representa un aumento de 6% respecto al 2020, mientras que los hombre representan un 45%. La edad que m\u00e1s compro va de los 25 a 44 a\u00f1os (62%) con un aumento de 5%. Sin embargo en edades de 18 a 24 a\u00f1os disminuyo en 10% respecto al 2020. <\/p>\n\n\n\n<p>Respecto a ingresos, el nivel socio econ\u00f3mico medio (C, C-) aumento un 14% quedando en 39 puntos porcentuales. Por el contrario el nivel alto (AB) disminuyo en un 5%. <\/p>\n\n\n\n<p>Respecto a los dispositivos utilizados, los smatrphone y laptops siguen siendo los dispositivos m\u00e1s utilizados  a la hora de realizar compras. <\/p>\n\n\n\n<p>Pese a la situaciones econ\u00f3micas no tan favorables podemos observar que hay segmentos en los que existe potencial. Esto representa una oportunidad para las peque\u00f1as y medianas empresas. <\/p>\n\n\n\n<p>Si quieres saber m\u00e1s acerca de eCommerce, aqu\u00ed puedes encortar m\u00e1s art\u00edculos relacionados. <a href=\"https:\/\/kioongo.com\/marketing\/category\/lo-mejor-del-marketing-para-tu-negocio\/el-mundo-del-marketing-digital\/aprende-lo-mejor-en-ecommerce-para-hacer-crecer-tu-negocio\/\">ecommerce blog.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico cada vez m\u00e1s tiene m\u00e1s importancia en la econom\u00eda a nivel mundial, y en M\u00e9xico no es la excepci\u00f3n, ya que para el 2021 incremento en un 27% respecto al a\u00f1o anterior. Valor del mercado Seg\u00fan la asociaci\u00f3n mexicana de venta online, el comercio electr\u00f3nico en M\u00e9xico alcanz\u00f3 los $401.3 mil millones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[681],"tags":[777,216,23,207,489],"class_list":["post-13971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuevos-mercados-creativos","tag-comercio-electronico","tag-ecommerce","tag-marketing","tag-marketing-digital","tag-marketing-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El valor del ecommerce retail en M\u00e9xico - Una oportunidad para PYMES<\/title>\n<meta name=\"description\" content=\"El ecommerce cada vez m\u00e1s tiene m\u00e1s importancia en la econom\u00eda, en M\u00e9xico, para el 2021 incremento en un 27% respecto al 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor del ecommerce retail en M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"El ecommerce cada vez m\u00e1s tiene m\u00e1s importancia en la econom\u00eda, en M\u00e9xico, para el 2021 incremento en un 27% respecto al 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/\" \/>\n<meta property=\"og:site_name\" content=\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T07:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T22:47:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"918\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59\"},\"headline\":\"El valor del ecommerce retail en M\u00e9xico\",\"datePublished\":\"2026-01-21T07:30:17+00:00\",\"dateModified\":\"2026-01-22T22:47:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/\"},\"wordCount\":543,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg\",\"keywords\":[\"comercio electr\u00f3nico\",\"ecommerce\",\"marketing\",\"marketing digital\",\"Marketing Tendencias\"],\"articleSection\":[\"Nuevos Mercados Creativos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/\",\"url\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/\",\"name\":\"El valor del ecommerce retail en M\u00e9xico - Una oportunidad para PYMES\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg\",\"datePublished\":\"2026-01-21T07:30:17+00:00\",\"dateModified\":\"2026-01-22T22:47:28+00:00\",\"description\":\"El ecommerce cada vez m\u00e1s tiene m\u00e1s importancia en la econom\u00eda, en M\u00e9xico, para el 2021 incremento en un 27% respecto al 2020.\",\"breadcrumb\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#primaryimage\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg\",\"width\":1280,\"height\":918,\"caption\":\"Comercio electr\u00f3nico\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/kioongo.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El valor del ecommerce retail en M\u00e9xico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"description\":\"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.\",\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"alternateName\":\"Agencia Marketing Digital \u25b7 KMD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kioongo.com\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"alternateName\":\"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"logo\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/kioongo.com\/marketing\/author\/admin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#local-main-organization-logo\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"width\":700,\"height\":200,\"caption\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El valor del ecommerce retail en M\u00e9xico - Una oportunidad para PYMES","description":"El ecommerce cada vez m\u00e1s tiene m\u00e1s importancia en la econom\u00eda, en M\u00e9xico, para el 2021 incremento en un 27% respecto al 2020.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/","og_locale":"es_ES","og_type":"article","og_title":"El valor del ecommerce retail en M\u00e9xico","og_description":"El ecommerce cada vez m\u00e1s tiene m\u00e1s importancia en la econom\u00eda, en M\u00e9xico, para el 2021 incremento en un 27% respecto al 2020.","og_url":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/","og_site_name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","article_published_time":"2026-01-21T07:30:17+00:00","article_modified_time":"2026-01-22T22:47:28+00:00","og_image":[{"width":1280,"height":918,"url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#article","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/"},"author":{"name":"admin","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59"},"headline":"El valor del ecommerce retail en M\u00e9xico","datePublished":"2026-01-21T07:30:17+00:00","dateModified":"2026-01-22T22:47:28+00:00","mainEntityOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/"},"wordCount":543,"commentCount":0,"publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg","keywords":["comercio electr\u00f3nico","ecommerce","marketing","marketing digital","Marketing Tendencias"],"articleSection":["Nuevos Mercados Creativos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/","url":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/","name":"El valor del ecommerce retail en M\u00e9xico - Una oportunidad para PYMES","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#primaryimage"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg","datePublished":"2026-01-21T07:30:17+00:00","dateModified":"2026-01-22T22:47:28+00:00","description":"El ecommerce cada vez m\u00e1s tiene m\u00e1s importancia en la econom\u00eda, en M\u00e9xico, para el 2021 incremento en un 27% respecto al 2020.","breadcrumb":{"@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#primaryimage","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/04\/pexels-andrea-piacquadio-919436.jpg","width":1280,"height":918,"caption":"Comercio electr\u00f3nico"},{"@type":"BreadcrumbList","@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/kioongo.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"El valor del ecommerce retail en M\u00e9xico"}]},{"@type":"WebSite","@id":"https:\/\/kioongo.com\/marketing\/#website","url":"https:\/\/kioongo.com\/marketing\/","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","description":"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.","publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"alternateName":"Agencia Marketing Digital \u25b7 KMD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kioongo.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place"],"@id":"https:\/\/kioongo.com\/marketing\/#organization","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","alternateName":"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD","url":"https:\/\/kioongo.com\/marketing\/","logo":{"@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#local-main-organization-logo"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/9b5b9b3d1c630d30881a7295fc87cc59","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/kioongo.com\/marketing\/author\/admin\/"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/nuevos-mercados-creativos\/el-valor-del-ecommerce-retail-en-mexico\/#local-main-organization-logo","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","width":700,"height":200,"caption":"KMD: \u25b7Agencia de Marketing Digital by Kioongo"}]}},"_links":{"self":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/13971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/comments?post=13971"}],"version-history":[{"count":1,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/13971\/revisions"}],"predecessor-version":[{"id":29493,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/13971\/revisions\/29493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media\/13987"}],"wp:attachment":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media?parent=13971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/categories?post=13971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/tags?post=13971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}