{"id":14067,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=14067"},"modified":"2026-01-22T16:47:39","modified_gmt":"2026-01-22T22:47:39","slug":"los-logos-mas-caros-del-mundo","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/los-logos-mas-caros-del-mundo\/","title":{"rendered":"Los logos m\u00e1s caros del mundo"},"content":{"rendered":"\n

A lo largo de la historia muchos logos han llamado la atenci\u00f3n por, errores, aspecto, significado, origen o precios. En este art\u00edculo hablaremos de los logos y sus precios exhorbitantes, que superan l\u00edmites que no podr\u00e1s creer.<\/p>\n\n\n\n

5. El redise\u00f1o de Australia and New Zealand banking Group (ANZ)<\/strong><\/h3>\n\n\n\n

La empresa conjunta\u00a0ANZ<\/strong>, realiz\u00f3 toda una campa\u00f1a de rebranding que dur\u00f3 2 a\u00f1os, por lo que la cifra no es solamente por el logo sino por toda la nueva identidad visual de la compa\u00f1\u00eda. <\/p>\n\n\n\n

A pesar de la gran cifra,\u00a0la empresa no se arrepiente de la inversi\u00f3n ya que sienten que era necesaria y tuvo buenos resultados.<\/strong><\/p>\n\n\n\n

4. El logo innovador de Posten Norgen<\/strong><\/h3>\n\n\n\n

Posten Norgen<\/strong>\u00a0es el servicio postal noruego, pertenece al Estado. El nuevo redise\u00f1o fue introducido en todo el pa\u00eds en 2008, junto con una campa\u00f1a de rebranding.<\/p>\n\n\n\n

Afortunadamente, el gasto millonario vali\u00f3 la pena ya que la nueva imagen fue todo un \u00e9xito.\u00a0Se cree que el logo destac\u00f3 debido a que era bastante diferente a los que se acostumbraban a ver en Noruega.<\/strong><\/p>\n\n\n\n

3. El logo de Accenture: tipograf\u00eda multimillonaria<\/strong><\/h3>\n\n\n\n

El tercer lugar es ocupado por\u00a0Accenture<\/strong>, una empresa inform\u00e1tica multinacional basada en Dublin, conocida por sus servicios de\u00a0outsourcing<\/em>, que para su logo opt\u00f3 por una tipograf\u00eda bastante sencilla y costosa.<\/p>\n\n\n\n

El costoso rebranding fue dise\u00f1ado para la compa\u00f1\u00eda\u00a0Andersen Consulting<\/strong>, luego de que \u00e9sta se separara de\u00a0Andersen Accounting Group<\/strong>, y para no verse relacionada con la antigua marca pidi\u00f3 una reconstrucci\u00f3n de imagen completa. <\/p>\n\n\n\n

La palabra\u00a0\u00abAccenture\u00bb<\/em>\u00a0es un\u00a0pormanteau<\/em>\u00a0de la frase\u00a0\u00abaccent of the future\u00bb<\/em>\u00a0(acento del futuro).\u00a0<\/p>\n\n\n\n

\u00danicamente la elecci\u00f3n del nombre definitivo de la marca fue bastante dif\u00edcil, ya que se descartaron m\u00e1s de 50 nombres, cada uno con su propio dise\u00f1o, antes de llegar al definitivo, cada uno de ellos basados en un riguroso an\u00e1lisis.<\/strong>\u00a0<\/p>\n\n\n\n

2. El fracaso de British Petroleum<\/strong><\/h3>\n\n\n\n

El logo consiste en una especie de girasol verde y amarillo (los colores originales de la compa\u00f1\u00eda),\u00a0que trata de evocar un flujo constante de energ\u00eda y una mayor conciencia \u00abverde\u00bb<\/strong>, el logo adem\u00e1s est\u00e1 acompa\u00f1ado por el eslogan\u00a0\u00abBeyond Petroleum\u00bb<\/em>, como alegor\u00eda a que la compa\u00f1\u00eda decidi\u00f3 prestar mayor atenci\u00f3n al medio ambiente en sus procesos. <\/p>\n\n\n\n

Sin embargo,\u00a0los intentos de la marca por parecer m\u00e1s ecoamigables, han sido opacados con derrames petroleros.<\/strong><\/p>\n\n\n\n

1. El logo m\u00e1s caro del mundo: Symantec<\/strong><\/h3>\n\n\n\n

Durante su \u00faltimo redise\u00f1o, la corporaci\u00f3n incorpor\u00f3 varios elementos del logo de su \u00faltima adquisici\u00f3n,\u00a0Verisign<\/strong>. <\/p>\n\n\n\n

En el nuevo logo se agreg\u00f3 el conocido \u00abcheckmark<\/em>\u00a0pixelado\u00bb de Verisign,\u00a0signo con una gran sesi\u00f3n de derechos debido a que es un standard de calidad y seguridad en un sitio web<\/strong>, en otras palabras representa la autenticaci\u00f3n de certificados de seguridad para sitios web, por lo que es crucial para que las personas conf\u00eden en paginas relacionadas,\u00a0y por ende es bastante valioso<\/strong>. <\/p>\n\n\n\n

Esta es la explicaci\u00f3n principal para el elevado precio del logo, es importante destacar que\u00a0el\u00a0checkmark<\/em>\u00a0genera miles de millones de transacciones al a\u00f1o y todo el que la desee en su sitio web debe pagar una comisi\u00f3n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A lo largo de la historia muchos logos han llamado la atenci\u00f3n por, errores, aspecto, significado, origen o precios. En este art\u00edculo hablaremos de los logos y sus precios exhorbitantes, que superan l\u00edmites que no podr\u00e1s creer. 5. El redise\u00f1o de Australia and New Zealand banking Group (ANZ) La empresa conjunta\u00a0ANZ, realiz\u00f3 toda una campa\u00f1a […]<\/p>\n","protected":false},"author":21,"featured_media":14068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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