{"id":14103,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=14103"},"modified":"2026-01-22T16:47:51","modified_gmt":"2026-01-22T22:47:51","slug":"coca-cola-y-jack-daniels-lanzaran-un-tradicional-coctel-en-lata","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/noticias-de-marketing-y-publicidad-herramientas-y-plataformas\/coca-cola-y-jack-daniels-lanzaran-un-tradicional-coctel-en-lata\/","title":{"rendered":"Coca-Cola y Jack Daniel’s lanzaran un tradicional coctel en lata"},"content":{"rendered":"\n

Dos grandes empresas de bebidas se han unido para lanzar un coctel muy tradicional en lata. El lunes 13 de junio Coca-Cola y Brown Forman anunciaron\u00a0una alianza global para producir un c\u00f3ctel enlatado llamado Jack & Coke.<\/h2>\n\n\n\n

El fabricante de whisky Jack Daniel\u2019s, Brown-Forman, y Coca-Cola, la marca de refresco m\u00e1s conocida del mundo se han unido para lanzar un nuevo producto enlatado. <\/p>\n\n\n\n

Una noticia importante es que el coctel premezclado se lanzar\u00e1 por primera vez en M\u00e9xico, a finales de 2022. Esta bebida se lanzar\u00e1 en latas negras de 350 ml con e nombre de los dos marcas. Esta bebida tendr\u00e1 el 5% de alcohol y se ofrecer\u00e1n dos versiones, con az\u00facar y Zero az\u00facar. <\/p>\n\n\n\n

El director general de Brown-Forman, Lawson Whiting, dijo que la asociaci\u00f3n \u00abre\u00fane a dos \u00edconos americanos cl\u00e1sicos para ofrecer a los consumidores una experiencia de sabor que les encanta de una manera que es consistente, conveniente y port\u00e1til\u00bb. A\u00f1adi\u00f3 que la nueva bebida \u00abacelerar\u00e1 la expansi\u00f3n y seguir\u00e1 haciendo crecer nuestro negocio en todo el mundo\u00bb.<\/p>\n\n\n\n

\"Coca
Presentaci\u00f3n de la nueva bebida Jack & Coke<\/figcaption><\/figure>\n\n\n\n

El mercado de las bebidas con alcohol<\/h3>\n\n\n\n

Actualmente el mercado de bebidas reparadas ha incrementado, los consumidores buscan la comodidad y nuevos sabores m\u00e1s all\u00e1 del vino y la cerveza. La categor\u00eda de bebidas creci\u00f3 un 53% el a\u00f1o pasado y se prev\u00e9 que crezca otro 29% en los pr\u00f3ximos tres a\u00f1os, seg\u00fan datos de IWSR Drinks Analysis.<\/p>\n\n\n\n

Esto representa una oportunidad para las empresas con Coca-Cola, que en alianza con otras pueden ofrecer productos de consumo popular pero enlatados. Esto permite a los consumidores tener m\u00e1s comodidad y acceso en cualquier momento. <\/p>\n\n\n\n

Los tiempos han cambiado a medida que los fabricantes de bebidas alcoh\u00f3licas y no alcoh\u00f3licas analizan las\u00a0\u00a0diversificarse\u00a0busca de crecimiento. <\/p>\n\n\n\n

Coca-Cola ha colaborado con Molson Coors para un Topo Chico Hard Seltzer lanzada a principios del a\u00f1o pasado. Adem\u00e1s del lanzamiento de una limonada fuerte Simply Spiked.\u00a0A principios de este a\u00f1o, Coca-Cola anunci\u00f3 un acuerdo de licencia con la destiladora Constellation Brand para un c\u00f3ctel enlatado Fresca Mixed a base de licor que se lanzar\u00e1 en los EE. UU. a finales de este a\u00f1o.<\/p>\n\n\n\n

Conoce el recorrido de Coca-Cola en el emergente negocio de las bebidas con alcohol.<\/a><\/p>\n\n\n\n

Recomendados<\/p>\n\n\n\n

NUEVA MACBOOK AIR 2022 CON CHIP M2 Y M\u00c1S PODER<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dos grandes empresas de bebidas se han unido para lanzar un coctel muy tradicional en lata. El lunes 13 de junio Coca-Cola y Brown Forman anunciaron\u00a0una alianza global para producir un c\u00f3ctel enlatado llamado Jack & Coke. El fabricante de whisky Jack Daniel\u2019s, Brown-Forman, y Coca-Cola, la marca de refresco m\u00e1s conocida del mundo se […]<\/p>\n","protected":false},"author":1,"featured_media":14104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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