{"id":14870,"date":"2026-01-21T19:12:07","date_gmt":"2026-01-22T01:12:07","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=14870"},"modified":"2026-01-22T14:39:35","modified_gmt":"2026-01-22T20:39:35","slug":"el-sms-como-marketing","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/estrategias-de-marketing-digital-para-tu-negocio\/el-sms-como-marketing\/","title":{"rendered":"El SMS como marketing"},"content":{"rendered":"\n

Una estrategia de\u00a0marketing digital<\/strong>\u00a0se caracteriza por utilizar\u00a0diferentes medios o v\u00edas<\/strong>\u00a0de comunicaci\u00f3n con los clientes a trav\u00e9s de medios online. Algunos pensaran que combinar el SMS y las redes sociales puede sonar muy descabellado pero la verdad es que es todo lo contrario.<\/p>\n\n\n\n

Esta manera integrada de trabajar, se puede acceder al p\u00fablico en el momento preciso para que se obtengan m\u00e1s ventas, m\u00e1s clientes o seguidores. <\/p>\n\n\n\n

El uso del SMS en el Marketing Mobile<\/strong><\/h2>\n\n\n\n

Ahora bien, si queremos integrar este elemento en la estrategia, es necesario que conozcamos bien c\u00f3mo funciona y, a la vez, qu\u00e9 oportunidades nos ofrece. <\/p>\n\n\n\n

\u2013\u00a09 de cada diez compradores online han realizado una o m\u00e1s de sus compras<\/strong>, por lo menos, alguna vez a trav\u00e9s del m\u00f3vil. <\/p>\n\n\n\n

\u2013\u00a0El 48 % de compras se inician desde el m\u00f3vil<\/strong>. No necesariamente tienen que terminar, tambi\u00e9n, en este dispositivo. Realmente, esta transversalidad se puede dar en todo momento. Y es que no todas las compras son instant\u00e1neas. <\/p>\n\n\n\n

\u2013\u00a0El 96 % de los SMS se abren<\/strong>. Probablemente, este sea el dato m\u00e1s importante de todos. El\u00a0m\u00f3vil, por lo tanto, es un punto de partida de compras y est\u00e1 ampliamente integrado como dispositivo con el que acceder a tiendas online. <\/p>\n\n\n\n

Mejor que un whatsapp o un email.<\/strong><\/h2>\n\n\n\n

As\u00ed pues, si tenemos que entrar en contacto con los potenciales clientes y tenemos que elegir un medio, el SMS es uno de los que mejor promedio de respuesta obtiene. En gran parte por la gran tasa de apertura que registra.<\/p>\n\n\n\n

Evidentemente, y como ya hemos ido viendo, esto no significa que solo escojamos este modelo de comunicaci\u00f3n. Recordemos que lo m\u00e1s efectivo es integrarlos todos juntos<\/strong> en una estrategia global. Pero s\u00ed que tenemos que tener presente que este medio nos garantiza m\u00e1s impactos que los otros.<\/p>\n\n\n\n

\u00bfSMS en el ecommerce<\/strong>?<\/h2>\n\n\n\n

Esta forma de comunicaci\u00f3n nos ayuda a:<\/p>\n\n\n\n

\u2013\u00a0Un canal de informaci\u00f3n:<\/strong>\u00a0Podemos mantener al tanto a los clientes sobre pedidos, env\u00edos, ofertas o cualquier otro cambio o novedad en la empresa que nos pueda afectar directa o indirectamente.<\/p>\n\n\n\n

\u2013\u00a0Campa\u00f1as personalizadas.<\/strong>\u00a0Una buena base de datos se puede segmentar de m\u00faltiples maneras. Algo similar a lo que sucede. La opci\u00f3n de segmentaci\u00f3n la podemos emplear para generar campa\u00f1as de venta efectivas.<\/p>\n\n\n\n

\u2013\u00a0Recupera ventas perdidas.<\/strong>\u00a0Algunas personas no llegan a finalizar el proceso de compras por lo que si se lo recordamos recuperamos ventas que cre\u00edamos perdidas. <\/p>\n\n\n\n

\u2013 Aprovechar oportunidades.<\/strong> Por ejemplo, descuentos temporales, el Black Friday o la aparici\u00f3n de nuevos productos y servicios en la tienda online. De esta forma, atraemos m\u00e1s tr\u00e1fico y atenci\u00f3n sobre los mismos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una estrategia de\u00a0marketing digital\u00a0se caracteriza por utilizar\u00a0diferentes medios o v\u00edas\u00a0de comunicaci\u00f3n con los clientes a trav\u00e9s de medios online. Algunos pensaran que combinar el SMS y las redes sociales puede sonar muy descabellado pero la verdad es que es todo lo contrario. Esta manera integrada de trabajar, se puede acceder al p\u00fablico en el momento 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