{"id":16222,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=16222"},"modified":"2026-01-22T16:48:15","modified_gmt":"2026-01-22T22:48:15","slug":"una-web-tres-pilares-fundamentales","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/una-web-tres-pilares-fundamentales\/","title":{"rendered":"Una Web: Tres pilares fundamentales"},"content":{"rendered":"\n

As\u00ed como el internet y la tecnolog\u00eda avanzan de la mano a pasos exponenciales, la creaci\u00f3n de p\u00e1ginas web tambi\u00e9n debe mantenerse actualizada y ofreciendo originalidad en cada una de sus sitios.<\/p>\n\n\n\n

Cuando una instituci\u00f3n cuenta con una\u00a0p\u00e1gina web<\/strong>\u00a0eleva su prestigio, a la vez que permite que los clientes aumenten su nivel de confianza en el producto o servicio que ofrece. <\/p>\n\n\n\n

Un sitio web ayuda a incrementar las ventas, la productividad y el valor en el mercado de cualquier\u00a0PYME<\/strong>.<\/p>\n\n\n\n

Sabemos que la\u00a0creaci\u00f3n de p\u00e1ginas web\u00a0es un medio para las empresas que buscan tener presencia y \u00e9xito. <\/p>\n\n\n\n

Por esto, hoy tener un sitio web es indispensable para cualquier tipo de negocio. <\/p>\n\n\n\n

Tanta es la importancia de la presencia digital, que desconfiamos de cualquier negocio que no tenga alg\u00fan sitio web.<\/p>\n\n\n\n

Novedades y cambios en la creaci\u00f3n de p\u00e1ginas web<\/h2>\n\n\n\n

Dise\u00f1o para dispositivos m\u00f3viles<\/h3>\n\n\n\n

La creaci\u00f3n de p\u00e1ginas web debe ser mejor y siempre cubriendo las nuevas caracter\u00edsticas<\/em>\u00a0que los motores de b\u00fasqueda que piden, una mejor velocidad y dise\u00f1os pensado en los dispositivos m\u00f3viles.<\/p>\n\n\n\n

Movimiento, video y animaci\u00f3n<\/h3>\n\n\n\n

La audiencia nos sorprende cada vez m\u00e1s, es por esto que nos exige generemos movimiento, ya sea por animaci\u00f3n o video. <\/p>\n\n\n\n

Si bien el contenido es el rey del SEO, quieren menos textos y m\u00e1s gr\u00e1ficos que le den la informaci\u00f3n que necesita.<\/p>\n\n\n\n

Si\u00a0adem\u00e1s de la creaci\u00f3n de p\u00e1ginas web, est\u00e1s realizando una estrategia de posicionamiento web<\/strong>\u00a0debes encontrar la media para ofrecerle a la audiencia.<\/p>\n\n\n\n

  • Elementos gr\u00e1ficos \u2013 ll\u00e1mense fotos o videos \u2013 y el contenido para conseguir un buen posicionamiento web.<\/li><\/ul>\n\n\n\n

    Utiliza material gr\u00e1fico original<\/h3>\n\n\n\n

    Son tantas los sitios que presentan el mismo material gr\u00e1fico, que Google y otros buscadores comienzan a identificar cuando se utilizan im\u00e1genes utilizadas son gratuitas o si son originales de la marca que est\u00e1 realizando la creaci\u00f3n de la p\u00e1gina web. <\/p>\n\n\n\n

    El material original siempre se agradece.<\/p>\n\n\n\n

    Si utilizas plantillas para la creaci\u00f3n de p\u00e1ginas web, busca la manera de ser original dentro de todo lo que te ofrece la plantilla, mant\u00e9n actualizados los plugins para que tu sitio permanezca al 100.<\/p>\n","protected":false},"excerpt":{"rendered":"

    As\u00ed como el internet y la tecnolog\u00eda avanzan de la mano a pasos exponenciales, la creaci\u00f3n de p\u00e1ginas web tambi\u00e9n debe mantenerse actualizada y ofreciendo originalidad en cada una de sus sitios. Cuando una instituci\u00f3n cuenta con una\u00a0p\u00e1gina web\u00a0eleva su prestigio, a la vez que permite que los clientes aumenten su nivel de confianza en […]<\/p>\n","protected":false},"author":21,"featured_media":16224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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