{"id":16234,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=16234"},"modified":"2026-01-22T16:48:15","modified_gmt":"2026-01-22T22:48:15","slug":"evita-esto-en-el-e-commerce","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/optimizacion-de-posicionamiento\/evita-esto-en-el-e-commerce\/","title":{"rendered":"Evita esto en el e-commerce"},"content":{"rendered":"\n

Es claro que vivimos en un mundo que cada vez pasa m\u00e1s por el \u00e1rea digital. A comparaci\u00f3n de otros pa\u00edses, son muchas las empresas que a\u00fan no se han sumado al e-commerce para aumentar sus ventas.<\/p>\n\n\n\n

En la actualidad, el comercio digital crece, y son pocas las empresas que adem\u00e1s de tener un\u00a0sitio web hacen e-commerce de una manera correcta aumentando sus ventas<\/strong>. Es por eso que hoy aprenderemos a identificar los errores que se cometen a menudo .<\/p>\n\n\n\n

Lo que no debo hacer si quiero favorecer el e-commerce<\/h2>\n\n\n\n

Tener pocas opciones de pago<\/h3>\n\n\n\n

Muchas veces ocurre que los usuarios se sienten atra\u00eddos por una oferta, pero las posibilidades de pago que ofrecen son pocas o muy dif\u00edciles de realizar. Si tu sitio web cuenta con uno o dos m\u00e9todos de pago, es posible que no se sientan en confianza y abandonen tu tienda para finalmente comprar en otro lugar o en la tienda f\u00edsica. Para evitar esto situaci\u00f3n, no debes olvidar contar con varias alternativas.<\/p>\n\n\n\n

Obviar los comentarios\/reviews o estrellas<\/h3>\n\n\n\n

La mayor\u00eda de las personas revisan cada rinc\u00f3n de la tienda en l\u00ednea y si existen comentarios o estrellas del producto, la calidad del mismo, as\u00ed como el tiempo de env\u00edo y si llego en perfecto estado. Esto le dar\u00e1 seguridad a quien se encuentre buscando tu producto y le dar\u00e1 much\u00edsima confianza. Por esto, es fundamental prestarle atenci\u00f3n, para garantizarse de realizar todas las mejoras que los otros usuarios puedan sugerir y mejorar constantemente.<\/p>\n\n\n\n

Solicitar todos los datos<\/h3>\n\n\n\n

Muchas\u00a0personas sienten inseguridad cuando les solicitan muchos datos en una web. Por esto, si quieres evitar que los usuarios abandonen tu p\u00e1gina, lo mejor es que no solicites demasiados datos. Hay que evitar totalmente la invasi\u00f3n a la privacidad de las personas.<\/p>\n\n\n\n

No contar con formato para m\u00f3vil<\/h3>\n\n\n\n

Desde hace un par de a\u00f1os es muy importante el dise\u00f1o web responsive<\/strong>, es un asunto que ata\u00f1e a todo lo relacionado con el marketing digital.<\/p>\n\n\n\n

En el caso del e-commerce, cuando tienes una tienda online en una p\u00e1gina que no se encuentra optimizada para dispositivos m\u00f3viles, no es funcional y en el fondo el usuario sentir\u00e1 desconfianza de realizar una compra en una p\u00e1gina que no cuenta con presentaci\u00f3n.<\/p>\n\n\n\n

Tener im\u00e1genes falsas<\/h3>\n\n\n\n

Nada desacreditar\u00e1 tanto a tu empresa y a tus productos como las im\u00e1genes falsas. Ahora, es de suma importancia la reputaci\u00f3n de la web. Por eso, debes de indagar en las redes y buscar tips para que saques tus mejores fotograf\u00edas. <\/p>\n","protected":false},"excerpt":{"rendered":"

Es claro que vivimos en un mundo que cada vez pasa m\u00e1s por el \u00e1rea digital. A comparaci\u00f3n de otros pa\u00edses, son muchas las empresas que a\u00fan no se han sumado al e-commerce para aumentar sus ventas. En la actualidad, el comercio digital crece, y son pocas las empresas que adem\u00e1s de tener un\u00a0sitio web hacen […]<\/p>\n","protected":false},"author":21,"featured_media":16236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[632,631,167,681,747,670,689],"tags":[325,23,207,165,195],"class_list":["post-16234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-marketing-digital-para-tu-negocio","category-consultoria-y-estartegias-digitales-lo-mejor-del-marketing-para-tu-negocio","category-estrategia-y-posicionamiento-digital","category-nuevos-mercados-creativos","category-optimizacion-de-posicionamiento","category-tendencias-de-marketing-digital","category-el-mundo-del-marketing-digital","tag-agencia-de-marketing-digital","tag-marketing","tag-marketing-digital","tag-publicidad","tag-redes-sociales"],"yoast_head":"\nEvita esto en el e-commerce - KMD: \u25b7Agencia de Marketing Digital by Kioongo<\/title>\n<meta name=\"description\" content=\"Vivimos en un mundo que se pasa m\u00e1s por el \u00e1rea digital. 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