{"id":16256,"date":"2026-01-22T10:28:22","date_gmt":"2026-01-22T16:28:22","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=16256"},"modified":"2026-01-22T15:00:43","modified_gmt":"2026-01-22T21:00:43","slug":"las-keywords-y-tu-marca","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/las-keywords-y-tu-marca\/","title":{"rendered":"Las keywords y tu marca"},"content":{"rendered":"\n<p>Siempre que hablamos de SEO o posicionamiento web nos referimos a los hermosos algoritmos que Google utiliza para rastrear y explorar las p\u00e1ginas de resultados, as\u00ed como lograr el match de palabras claves que un usuario utiliza con regularidad.<\/p>\n\n\n\n<p>Es com\u00fan creer que cuando hacemos una simple b\u00fasqueda en Google, aleatoriamente el buscador nos da los resultados pero sorprendentemente en muchos de los casos se encuentra escondida una estrategia de SEO donde&nbsp;<strong>la prominencia de keywords o palabras claves juegan un papel importante<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-que-es-la-prominencia-de-las-keywords\">\u00bfQu\u00e9 es la prominencia de las keywords?<\/h3>\n\n\n\n<p>Bueno para comenzar, creo que es pertinente definir a que nos referimos con Prominencia. <\/p>\n\n\n\n<p>La prominencia de keywords es nada m\u00e1s y nada menos que la importancia que le damos a una o varias keywords en nuestro texto, esto puede ser en el contenido fijo o en el blog.<\/p>\n\n\n\n<p>\u00c9sta es una medida en donde la palabra clave y todo lo relacionado a ella aparece en los primeros p\u00e1rrafos de la p\u00e1gina y en lugares clave dentro de toda la p\u00e1gina. <\/p>\n\n\n\n<p>Con esto ayudas a Google a entender cual es la keyword principal y porqu\u00e9 es tan importante.<\/p>\n\n\n\n<p>Cuando le damos a los robotitos de Google pistas con las palabras clave, y nos mantenemos activos con pistas como:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>T\u00edtulo<\/strong><\/li><li><strong>Metadescripci\u00f3n<\/strong><\/li><li><strong>URL<\/strong><\/li><\/ul>\n\n\n\n<p>Estos deben ser trabajados<strong>\u00a0<\/strong>constantemente para que Google nos lea mucho mejor y el SEO mejore m\u00e1s que aquellos sitios que no hacen uso de la prominencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estrategia-basica-del-seo\">Estrategia b\u00e1sica del SEO<\/h3>\n\n\n\n<p>La prominencia de palabras clave es una estrategia mucho m\u00e1s que b\u00e1sica que cualquier experto de posicionamiento web debe adoptar<strong>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mini-receta-para-las-keywords\">Mini receta para las keywords<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-titulo\">T\u00edtulo<\/h4>\n\n\n\n<p>Es cierto que \u00e9ste es uno de los elementos m\u00e1s importantes de nuestra p\u00e1gina, ademas de hacerlo atractivo debe contener las keywords.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-subtitulos-o-hn\">Subt\u00edtulos o Hn<\/h4>\n\n\n\n<p>As\u00ed como el t\u00edtulo es importante, contar con una estructura de Hn que incluya las keywords ser\u00e1 muy favorecedor para el SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-url\">URL<\/h3>\n\n\n\n<p>Despu\u00e9s del t\u00edtulo la URL es un elemento fundamental ya que le estamos diciendo a Google la palabra con la que queremos aparecer en el buscador.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-metadescricipcion\">Metadescricipci\u00f3n<\/h3>\n\n\n\n<p>Este elemento es indispensable para atraer, es pilar para los buscadores, as\u00ed har\u00e1 match entre todos los elementos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-densidad-de-palabras-claves\">Densidad de palabras claves<\/h3>\n\n\n\n<p>Todos sabemos que las keywords deben aparecer en el 1% de toda la densidad del contenido de p\u00e1gina, incluyendo el sidebar, footer, etc.<\/p>\n\n\n\n<p>Existe una \u201cf\u00f3rmula\u201d, en donde concretamente depender\u00eda de un cociente que se calcula por cada \u00e1rea indispensable de toda la p\u00e1gina como son:\u00a0<strong>los t\u00edtulos, texto visible, anchor, p\u00e1ginas del sitio.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siempre que hablamos de SEO o posicionamiento web nos referimos a los hermosos algoritmos que Google utiliza para rastrear y explorar las p\u00e1ginas de resultados, as\u00ed como lograr el match de palabras claves que un usuario utiliza con regularidad. Es com\u00fan creer que cuando hacemos una simple b\u00fasqueda en Google, aleatoriamente el buscador nos da [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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