{"id":16572,"date":"2026-01-21T18:25:16","date_gmt":"2026-01-22T00:25:16","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=16572"},"modified":"2026-01-22T14:45:41","modified_gmt":"2026-01-22T20:45:41","slug":"fantasticos-videos-corporativos","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/fantasticos-videos-corporativos\/","title":{"rendered":"Fant\u00e1sticos videos corporativos"},"content":{"rendered":"\n

1. Determina las condiciones y el marco de trabajo del proyecto<\/h3>\n\n\n\n

La producci\u00f3n de v\u00eddeos corporativos es una tarea que puede volverse bastante compleja de repente, en especial si hay muchas partes implicadas. Se recomienda tener claro el alcance del proyecto desde el principio para que todo est\u00e9 claro y as\u00ed evitar problemas m\u00e1s adelante.<\/p>\n\n\n\n

2. Utiliza el equipo adecuado<\/h3>\n\n\n\n

Puedes usar cualquier tipo de c\u00e1mara para grabar v\u00eddeos corporativos, pero existen un par de factores que hay que tener en cuenta, se\u00f1ala. Para empezar, \u00bfvas a grabar t\u00fa solo? \u00bfC\u00f3mo de r\u00e1pido necesitas trabajar? \u00bfEst\u00e1s bajo mucha presi\u00f3n? Solo entonces sabr\u00e1s escoger la c\u00e1mara apropiada.<\/p>\n\n\n\n

3. Graba el sonido con un buen nivel de calidad<\/h3>\n\n\n\n

Si tu v\u00eddeo corporativo incluye una entrevista, necesitar\u00e1s poder grabar el audio de la forma m\u00e1s eficiente posible y con la mejor calidad. Las videoc\u00e1maras de las\u00a0series XA y XF<\/a>\u00a0de Canon cuentan con entradas XLR compatibles con micr\u00f3fonos profesionales.<\/p>\n\n\n\n

Tips para tus videos<\/h2>\n\n\n\n

IDENTIFICA TU NICHO Y CREAR PENSANDO EN ELLOS<\/strong><\/h3>\n\n\n\n

Es importante que identifiques un segmento que esperas que forme la mayor parte de tu clientela y enfoques tu estrategia en ellos. Empieza por crear algunas \u2018personas\u2019 que definan a este grupo. Al crear \u2018personas\u2019, intenta ser lo m\u00e1s espec\u00edfico posible sobre tus caracter\u00edsticas demogr\u00e1ficas, as\u00ed como sobre tus estilos de vida, sistemas de valores y aspiraciones.<\/p>\n\n\n\n

CREAR VIDEOS CON TUTORIALES<\/strong><\/h3>\n\n\n\n

La producci\u00f3n de video es una habilidad especializada. No se trata solo de ser lo suficientemente creativo como para generar grandes ideas o tener buen ojo para la est\u00e9tica. Necesitas saber c\u00f3mo disparar y editar si quieres poner en pr\u00e1ctica esas grandes ideas.<\/p>\n\n\n\n

Si t\u00fa no eres un editor de video profesional y no tienes el dinero para ello, considera contratar el trabajo de una agencia o un profesional independiente. <\/p>\n\n\n\n

\u00bfCU\u00c1L ES LA MEJOR C\u00c1MARA PARA GRABAR VIDEOS?<\/strong><\/h3>\n\n\n\n

Teniendo en cuenta que desea mantener el proceso lo m\u00e1s simple posible, aqu\u00ed hay algunas herramientas que necesitar\u00e1s:<\/p>\n\n\n\n

Herramientas de preproducci\u00f3n<\/strong><\/h4>\n\n\n\n

Las c\u00e1maras de los tel\u00e9fonos hoy en d\u00eda son lo suficientemente buenas para grabar videos simples y puedes usar un micr\u00f3fono externo de buena calidad para una calidad de audio profesional.\u00a0<\/p>\n\n\n\n

  • R\u00d8DE smartLav+<\/li>
  • Movo WMIC10<\/li>
  • Miracle Sound 4330236175<\/li><\/ul>\n\n\n\n

    \u00bfUN TRIPOIDE?<\/strong><\/h3>\n\n\n\n

    Usar uno sirve en una grabaci\u00f3n de video estable y mantiene tus manos libres, de modo que pueda ser m\u00e1s interactivo mientras est\u00e1s filmando, especialmente si est\u00e1s filmando una entrevista.<\/p>\n\n\n\n

    \u00bfUN BUEN PROGRAMA PARA EDITAR VIDEOS?<\/strong><\/h3>\n\n\n\n

    Hay videos tutoriales y cursos en l\u00ednea para cada software de edici\u00f3n de video y nivel de habilidad que puedas imaginar. Pero, el software que elijas depender\u00e1 de cu\u00e1nto est\u00e9s dispuesto a aprender y qu\u00e9 tipo de videos quieres hacer.<\/p>\n\n\n\n

    • iMovie y Movie Maker<\/strong><\/li>
    • InVideo Online Video Editor<\/strong><\/li>
    • Adobe Premiere Rush<\/strong><\/li>
    • Lumen5<\/strong><\/li>
    • Adobe Premier Pro <\/strong><\/li>
    • Apple\u2019s Final Cut Pro<\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

      1. Determina las condiciones y el marco de trabajo del proyecto La producci\u00f3n de v\u00eddeos corporativos es una tarea que puede volverse bastante compleja de repente, en especial si hay muchas partes implicadas. Se recomienda tener claro el alcance del proyecto desde el principio para que todo est\u00e9 claro y as\u00ed evitar problemas m\u00e1s adelante. […]<\/p>\n","protected":false},"author":21,"featured_media":16574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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