{"id":16709,"date":"2026-01-21T22:00:49","date_gmt":"2026-01-22T04:00:49","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=16709"},"modified":"2026-01-22T13:38:07","modified_gmt":"2026-01-22T19:38:07","slug":"un-marketing-bello","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/un-marketing-bello\/","title":{"rendered":"Un marketing bello"},"content":{"rendered":"\n

Atraer clientes <\/strong>es una de las principales preocupaciones de cualquier profesional del maquillaje, la peluquer\u00eda o el estilismo, especialmente si est\u00e1 comenzando en este sector. <\/p>\n\n\n\n

De nada sirve que tengas un buen portfolio y mucha experiencia si no te enfocas en las herramientas adecuadas para darte a conocer. Y aqu\u00ed entra el marketing:\u00a0tu marca personal, el uso de las redes sociales, tu p\u00e1gina web, una amplia red de contacto<\/strong>s.<\/p>\n\n\n\n

Tienes que aprender a venderte y a comunicar lo bien que haces tu trabajo y por qu\u00e9 deber\u00edan contratarte para ese proyecto.<\/p>\n\n\n\n

5 CONSEJOS DE MARKETING PARA MAQUILLADORES<\/h2>\n\n\n\n

Es cierto que para establecer una buena estrategia tienes que dedicarle un poco de tiempo y que los resultados seguramente no ser\u00e1n inmediatos. No obstante, siguiendo estos peque\u00f1os consejos de marketing para maquilladores<\/strong> ver\u00e1s como poco a poco te ir\u00e1n saliendo nuevos proyectos que te motivar\u00e1n a seguir creciendo.<\/p>\n\n\n\n

1. CREA TU MARCA PERSONAL COMO MAQUILLADOR<\/h3>\n\n\n\n

El primer paso para atraer m\u00e1s clientes es crear tu propia marca personal<\/strong>. Esto significa que debes pensar en c\u00f3mo quieres mostrarte: como un maquillador\/a todoterreno y vers\u00e1til, como un profesional especializado en un campo concreto (moda, ficci\u00f3n\u2026), como alguien atrevido, innovador, minimalista, con estilo propio\u2026 busca qu\u00e9 es lo que te define y apuesta por ello. Intenta derrochar autenticidad y coherencia<\/strong>. <\/p>\n\n\n\n

Por supuesto, tu marca personal debe reflejarse en todo lo que te represente hacia el exterior, desde tu CV y portfolio digital<\/a>,<\/strong> hasta las fotos de perfil en las diferentes redes sociales, la web, el logo y tarjetas si las tienes\u2026 <\/p>\n\n\n\n

Adem\u00e1s, si hay algo que te diferencia de la competencia, deber\u00edas potenciarlo, ser\u00e1 uno de tus puntos fuertes como maquillador o profesional de la peluquer\u00eda o el estilismo.<\/p>\n\n\n\n

2. ANALIZA TU COMPETENCIA EN EL SECTOR DEL MAQUILLAJE<\/h3>\n\n\n\n

Controlar qu\u00e9 est\u00e1 haciendo tu competencia -sobre todo aquella que se dirige a tu p\u00fablico objetivo- te ser\u00e1 muy \u00fatil como gu\u00eda de c\u00f3mo actuar. <\/p>\n\n\n\n

Por supuesto, no se trata de copiar sino de analizar a los mejores maquilladores<\/strong> y ver c\u00f3mo se dirigen a sus clientes, si tienen p\u00e1gina web y c\u00f3mo la enfocan, qu\u00e9 proyectos hacen, c\u00f3mo los comunican, qu\u00e9 estrategias siguen, qu\u00e9 tarifas tienen, si est\u00e1n en todas las redes sociales, si hacen publicidad\u2026 seguro que sacas muchas ideas pr\u00e1cticas.<\/p>\n\n\n\n

3. \u00bfCU\u00c1L ES TU P\u00daBLICO OBJETIVO?<\/h3>\n\n\n\n

Es muy normal que al principio pretendas abarcar cuanto m\u00e1s mejor pero concretar un poco te ayudar\u00e1 a enfocar mejor el mensaje y acercarte a tus futuros clientes. <\/p>\n\n\n\n

Te permitir\u00e1 crear contenido visual de valor<\/strong>, saber qu\u00e9 es lo que buscan y les estas ofreciendo para que seas t\u00fa la persona elegida para ese pr\u00f3ximo trabajo. <\/p>\n\n\n\n

Esta es una de las primeras estrategias de marketing para maquilladores por las que puedes comenzar.<\/p>\n\n\n\n

4. POTENCIA EL NETWORKING<\/h3>\n\n\n\n

Colaborar con otros maquilladores, peluqueros y estilistas<\/strong>\u00a0no solo te ayudar\u00e1 a crecer y enriquecerte profesionalmente sino que dar\u00e1s a conocer tu forma de trabajar para que en el futuro vuelvan a contar contigo<\/p>\n\n\n\n

Adem\u00e1s, piensa en asistir a\u00a0cursos de formaci\u00f3n,<\/strong>\u00a0talleres, conferencias, eventos y todo tipo de actividades que te permitan rodearte de personas de tu sector.<\/p>\n\n\n\n

5. TEN ACTIVIDAD EN REDES <\/h3>\n\n\n\n

El \u00faltimo de los consejos de marketing para maquilladores es el que seguro que con m\u00e1s ganas estabas esperando. <\/p>\n\n\n\n

Y lo hemos hecho conscientemente porque, a pesar de que las redes sociales son realmente esenciales<\/strong>, es imprescindible conocer las estrategias anteriores para sacarles el m\u00e1ximo partido.<\/p>\n","protected":false},"excerpt":{"rendered":"

Atraer clientes es una de las principales preocupaciones de cualquier profesional del maquillaje, la peluquer\u00eda o el estilismo, especialmente si est\u00e1 comenzando en este sector. De nada sirve que tengas un buen portfolio y mucha experiencia si no te enfocas en las herramientas adecuadas para darte a conocer. Y aqu\u00ed entra el marketing:\u00a0tu marca personal, el […]<\/p>\n","protected":false},"author":21,"featured_media":16758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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