{"id":16830,"date":"2026-01-22T10:59:15","date_gmt":"2026-01-22T16:59:15","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=16830"},"modified":"2026-01-22T11:05:18","modified_gmt":"2026-01-22T17:05:18","slug":"reels-para-instagram","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/reels-para-instagram\/","title":{"rendered":"Reels para Instagram"},"content":{"rendered":"\n

Desde hace un tiempo, Instagram<\/em> tiene disponible para todos los usuarios de la aplicaci\u00f3n un nuevo formato de publicaci\u00f3n llamado, Reels;  el cual funciona de manera aut\u00f3noma dentro de la aplicaci\u00f3n, o sea, como una funci\u00f3n,  algo parecido a c\u00f3mo se incluy\u00f3 el modo de historia<\/em>s.<\/p>\n\n\n\n

En otras palabras,\u00a0reels de instagram<\/em>\u00a0es una funci\u00f3n que permite grabar v\u00eddeos cortos de 15 a 30 segundos, a los que a los que le podr\u00e1s subir o bajar la velocidad, agregarles texto y tambi\u00e9n ponerles m\u00fasica, sonidos, filtros y efectos. Todo depende de tu creatividad.<\/p>\n\n\n\n

CREA UN REELS<\/strong><\/h3>\n\n\n\n

Selecciona \u201cReels\u201d en la parte inferior de la c\u00e1mara de Instagram. Ver\u00e1s distintas herramientas de edici\u00f3n creativas en el lado izquierdo de la pantalla, que te permitir\u00e1n crear tu reel. Por ejemplo:<\/p>\n\n\n\n

Audio:<\/strong> Busca una canci\u00f3n en la biblioteca de m\u00fasica de Instagram. Tambi\u00e9n puedes grabar un reel con tu propio audio original. Cuando compartes un reel con audio original, este audio se te atribuir\u00e1 y, si tienes una cuenta p\u00fablica, las personas podr\u00e1n crear reels con \u00e9l.<\/p>\n\n\n\n

Efectos de AR:<\/strong> Para grabar varios clips con diferentes efectos, selecciona un efecto de nuestra galer\u00eda, desarrollados por Instagram y creadores de todas partes del mundo.<\/p>\n\n\n\n

Temporizador y cuenta regresiva:<\/strong> Pon un temporizador para grabar clips con manos libres. Una vez que presiones para grabar, ver\u00e1s una cuenta regresiva de \u201c3-2-1\u201d antes de que comience la grabaci\u00f3n por el tiempo que selecciones.<\/p>\n\n\n\n

Alineaci\u00f3n:<\/strong> Alinea los objetos de tus clips anteriores antes de grabar el siguiente. De esta forma, podr\u00e1s crear transiciones m\u00e1s fluidas de distintos momentos, como al cambiar de ropa o agregar nuevos amigos al reel.<\/p>\n\n\n\n

Velocidad:<\/strong> Puedes acelerar o ralentizar parte del video o del audio que selecciones para que puedas seguir el ritmo o crear videos en c\u00e1mara lenta.<\/p>\n\n\n\n

Los reels se pueden grabar en una serie de clips (uno a la vez), todos juntos o con videos de tu galer\u00eda. Mant\u00e9n presionado el bot\u00f3n de captura para grabar el primer clip. Ver\u00e1s un indicador de progreso en la parte superior de la pantalla a medida que grabes. Deja de grabar para terminar cada clip.<\/p>\n\n\n\n

\u00bfPOR QU\u00c9 DEBES INCLUIRLOS A TU ESTRATEGIA DIGITAL?<\/strong><\/h3>\n\n\n\n

Instagram est\u00e1 apostando por esta nueva funcionalidad d\u00e1ndole un lugar privilegiado y creando una secci\u00f3n especial con su nombre. Sin embargo, no es el \u00fanico motivo por el que debes incluirlos.<\/p>\n\n\n\n

Las razones son:<\/p>\n\n\n\n

  • Para llegar a una nueva audiencia. Instagram no ha recortado a\u00fan su alcance, as\u00ed que aprov\u00e9chalo para que te conozcan m\u00e1s usuarios<\/li><\/ul>\n\n\n\n
    • Generar m\u00e1s engagement. Al tener m\u00e1s alcance tienes m\u00e1s posibilidades de aumentar las interacciones<\/li><\/ul>\n\n\n\n
      • Conectar con la comunidad. Tus seguidores te conocer\u00e1n mejor y podr\u00e1s conectar con ellos creando v\u00eddeos entretenidos y divertidos<\/li><\/ul>\n\n\n\n
        • Apalanca la difusi\u00f3n de contenidos, informaci\u00f3n relevante y cualquier otro tema que quieras darle prioridad en tu perfil.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

          Desde hace un tiempo, Instagram tiene disponible para todos los usuarios de la aplicaci\u00f3n un nuevo formato de publicaci\u00f3n llamado, Reels;  el cual funciona de manera aut\u00f3noma dentro de la aplicaci\u00f3n, o sea, como una funci\u00f3n,  algo parecido a c\u00f3mo se incluy\u00f3 el modo de historias. En otras palabras,\u00a0reels de instagram\u00a0es una funci\u00f3n que permite grabar v\u00eddeos cortos […]<\/p>\n","protected":false},"author":21,"featured_media":16862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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