{"id":16925,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=16925"},"modified":"2026-01-22T16:49:05","modified_gmt":"2026-01-22T22:49:05","slug":"la-mecanica-del-marketplace","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/la-mecanica-del-marketplace\/","title":{"rendered":"La mec\u00e1nica del Marketplace"},"content":{"rendered":"\n<p>Si deseas hacer negocios en un Marketplace el proceso es simple, pero requiere atenci\u00f3n. B\u00e1sicamente, debes&nbsp;<strong>registrar&nbsp;<\/strong>tu empresa y tus productos.<\/p>\n\n\n\n<p>A partir de ah\u00ed tus productos comienzan a ser divulgados, aparecen en encuestas y les son sugeridos a los usuarios de acuerdo con su\u00a0<strong>historial de b\u00fasquedas y compras<\/strong>.<\/p>\n\n\n\n<p>La variaci\u00f3n de una comisi\u00f3n corresponde al\u00a0<strong>nivel de divulgaci\u00f3n<\/strong>\u00a0que solicites durante el registro: cuanto mayor sea la visibilidad de tus productos, mayor ser\u00e1 la comisi\u00f3n.<\/p>\n\n\n\n<p>Sabiendo esto, necesitas evaluar la&nbsp;<strong>viabilidad&nbsp;<\/strong>de entrar en un Marketplace.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfEl&nbsp;<strong>margen de ganancia&nbsp;<\/strong>supera el costo del producto sumado al costo de la comisi\u00f3n?<\/li><li>\u00bfEl aumento esperado en el&nbsp;<strong>volumen de ventas<\/strong>&nbsp;compensar\u00e1 la reducci\u00f3n en el margen de beneficio?<\/li><li>\u00bfO ser\u00e1 que el Marketplace va a impulsar tus ventas, pero&nbsp;<strong>aniquilar tu rentabilidad<\/strong>?<\/li><\/ul>\n\n\n\n<p>Adem\u00e1s de la comisi\u00f3n, el Marketplace tambi\u00e9n tiene un&nbsp;<strong>plazo para transferir<\/strong>&nbsp;los valores de las ventas.<\/p>\n\n\n\n<p>Este plazo var\u00eda de 2 a 45 d\u00edas contados a partir de la publicaci\u00f3n o entrega del pedido. Es una manera de garantizar la atenci\u00f3n adecuada a los clientes.<\/p>\n\n\n\n<p>Considera estos factores y haz un&nbsp;<strong>an\u00e1lisis de viabilidad financiera<\/strong>&nbsp;detallada antes de decidir si vale la pena invertir en el Marketplace.<\/p>\n\n\n\n<p>Otro punto que necesita atenci\u00f3n es la&nbsp;<strong>elecci\u00f3n del Marketplace<\/strong>&nbsp;al que vas a asociar tu empresa. El p\u00fablico que visita cada uno de ellos puede tener&nbsp;<strong>perfiles&nbsp;<\/strong>sutilmente distintos, tanto en relaci\u00f3n a sus intereses como a factores demogr\u00e1ficos.<\/p>\n\n\n\n<p>Por eso, es importante que te registres en el Marketplace que tiene usuarios m\u00e1s alineados con el\u00a0perfil de tus clientes.<\/p>\n\n\n\n<p>Finalmente, lee tambi\u00e9n las\u00a0<strong>pol\u00edticas y t\u00e9rminos<\/strong>\u00a0de la plataforma elegida. Tienes la obligaci\u00f3n de adaptarte a estas condiciones. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cual-es-la-importancia-de-un-marketplace\">\u00bfCu\u00e1l es la importancia de un Marketplace?<\/h2>\n\n\n\n<p>Como ya dijimos, el Marketplace tiene un&nbsp;<strong>impacto positivo<\/strong>&nbsp;sobre la visibilidad y credibilidad con los clientes. Pero estos no son los \u00fanicos factores que llevan al aumento de las ventas.<\/p>\n\n\n\n<p>El Marketplace tambi\u00e9n es eficiente en la\u00a0fidelizaci\u00f3n de los clientes, ofreciendo las herramientas necesarias para que crees acciones que le agreguen valor a la experiencia del usuario con tu marca.<\/p>\n\n\n\n<p>Piense en el Black Friday: en los Marketplaces, miles de comerciantes ofrecieron productos con precios especiales. Al participar en este evento, creas una oportunidad para que el cliente tenga una&nbsp;<strong>experiencia positiva<\/strong>&nbsp;garantizando, de esa forma, que compre de nuevo contigo.<\/p>\n\n\n\n<p>Es mucho m\u00e1s simple promover un evento de ese estilo online que en una tienda f\u00edsica.<\/p>\n\n\n\n<p>Adem\u00e1s, comparado a un ecommerce el Marketplace no requiere tanta\u00a0<strong>inversi\u00f3n en\u00a0marketing<\/strong>.\u00a0<\/p>\n\n\n\n<p><strong>Tampoco existen altos costos de TI<\/strong>\u00a0(tecnolog\u00eda de la informaci\u00f3n), con desarrollo y hospedaje. La empresa que administra el Marketplace cuida de eso por ti.<\/p>\n\n\n\n<p>En otras palabras, el Marketplace aumenta las ventas mientras&nbsp;<strong>reduce los costos<\/strong>, potenciando, de esa forma, la rentabilidad.<\/p>\n\n\n\n<p>Otra ventaja del mercado es la\u00a0escalabilidad\u00a0de este modelo. Mientras va aumentando tu portafolio de productos, es mucho m\u00e1s f\u00e1cil exhibirlos para tus clientes. B\u00e1sicamente, no hay l\u00edmites.<\/p>\n\n\n\n<p>Para completar, el Marketplace es una alternativa de&nbsp;<strong>f\u00e1cil mantenimiento<\/strong>. El proceso de registrar productos puede ser realizado por pocas personas. De esa forma, tu equipo puede enfocarse en actividades m\u00e1s estrat\u00e9gicas, como por ejemplo analizar el mercado, definir precios y elegir nuevos productos para la cartera de clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si deseas hacer negocios en un Marketplace el proceso es simple, pero requiere atenci\u00f3n. B\u00e1sicamente, debes&nbsp;registrar&nbsp;tu empresa y tus productos. A partir de ah\u00ed tus productos comienzan a ser divulgados, aparecen en encuestas y les son sugeridos a los usuarios de acuerdo con su\u00a0historial de b\u00fasquedas y compras. La variaci\u00f3n de una comisi\u00f3n corresponde al\u00a0nivel [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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