{"id":17119,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=17119"},"modified":"2026-01-22T16:49:29","modified_gmt":"2026-01-22T22:49:29","slug":"el-avance-del-marketing","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/el-avance-del-marketing\/","title":{"rendered":"El avance del marketing"},"content":{"rendered":"\n

En algunos casos, se tiene la percepci\u00f3n, en diferentes sectores de la industria, que la mercadotecnia simplemente se dedica a las ventas y no tiene relevancia en su vida diaria. \u00bfConoces cu\u00e1l ha sido la evoluci\u00f3n del marketing<\/strong>? Comencemos con que Su raz\u00f3n de ser va m\u00e1s all\u00e1, debido a que es la encargada de crear deseos y detectar necesidades en el ser humano para satisfacerlas por medio de un producto y\/o servicio.<\/p>\n\n\n\n

De acuerdo con Alberto Sangri Coral autor del libro Introducci\u00f3n a la mercadotecnia nos dice que \u201cA partir de 1935 se introdujo el marketing en M\u00e9xico\u201d. Desde entonces se ha ido reinventando d\u00eda con d\u00eda para llegar a las 3 fases del marketing que existen hoy, y que se fueron desglosadas en lo que conocemos como marketing 1.0, 2.0 y 3.0.<\/p>\n\n\n\n

3 fases de la evoluci\u00f3n del marketing<\/h2>\n\n\n\n

El\u00a0marketing 1.0\u00a0es aquel que est\u00e1 centrado en el producto y, por lo tanto, las estrategias de mercadotecnia van dirigidas al mismo, el cual busca satisfacer las necesidades f\u00edsicas y funcionales. Para esto, las marcas difunden su publicidad por medios ATL (Above The Line),\u00a0aquellos que conocemos hoy d\u00eda como tradicionales, enti\u00e9ndase Radio, Televisi\u00f3n e impresos. Esto con el objetivo de incrementar las ventas para las empresas, creando as\u00ed un\u00a0marketing unidireccional.<\/p>\n\n\n\n

Marketing 2.0,\u00a0<\/h2>\n\n\n\n

Este se enfoca principalmente en el consumidor y sus necesidades intr\u00ednsecas, el objetivo aqu\u00ed es que las marcas satisfagan las necesidades de un individuo y que se produzca el\u00a0engagement\u00a0con las mismas, no s\u00f3lo se deben preocupar por vender, sino ir m\u00e1s all\u00e1, se deben preocupar por el valor emocional que pueden llegar a generar en el consumidor, le otorgan valor a la persona e interact\u00faan con ella tanto en modos tradicionales como digitales para generar un\u00a0marketing bidireccional.<\/p>\n\n\n\n

\u00a0Y por \u00faltimo, la evoluci\u00f3n del marketing nos llev\u00f3 al\u00a0<\/p>\n\n\n\n

Marketing 3.0,\u00a0\u00a0<\/strong><\/h2>\n\n\n\n

Aquel que debe estar centrado en los valores de las personas, en su forma de interactuar,\u00a0y en su forma de pensar, para que las marcas puedan innovar en nuevos productos y lanzarlos hacia un segmento o nicho de mercado accionable, bas\u00e1ndose en atributos m\u00e1s personalizados.<\/p>\n\n\n\n

El marketing actual debe ser m\u00e1s humano y sensible al cambio, ya sea pol\u00edtico, econ\u00f3mico o social y emocional, integral y espiritual. La marca deber\u00e1 innovar en las estrategias de mercadotecnia para persuadir a los consumidores. <\/p>\n\n\n\n

Entre otros aspectos que lo caracterizan es la relevancia que le van otorgando al medio ambiente, retomando nuevos patrones del Green marketing, para darle forma a un\u00a0marketing hol\u00edstico.<\/p>\n\n\n\n

Lo anterior, lleva a comprender la importancia de la evoluci\u00f3n del marketing en la vida. Por ejemplo, d\u00eda a d\u00eda nos vemos bombardeados por anuncios publicitarios por todos lados lleva a tener diferentes motivadores de compra.<\/p>\n\n\n\n

Por otra parte cuando compramos algo vemos, c\u00f3mo est\u00e1 exhibido, c\u00f3mo lo compras, qu\u00e9 precio tiene, c\u00f3mo es su empaque o donde est\u00e1, tambi\u00e9n es\u00a0marketing.<\/p>\n\n\n\n

Evoluci\u00f3n<\/h2>\n\n\n\n

Esta evoluci\u00f3n no implica que una versi\u00f3n u otra sea m\u00e1s importante. Por el contrario, depender\u00e1 de la marca y sus valores la implementaci\u00f3n de estrategias, as\u00ed como del conocimiento que se tenga del target. <\/p>\n\n\n\n

De ah\u00ed la relevancia y apoyo que da la\u00a0investigaci\u00f3n de mercados,\u00a0<\/strong>que nos permite dar voz al consumidor y escuchar. Para identificar y generar estrategias ad-hoc que logren el tan anhelado link emocional.<\/p>\n\n\n\n

El concepto de marketing implica:<\/p>\n\n\n\n

  • Acci\u00f3n para conquistar los mercados.<\/li>
  • An\u00e1lisis para comprenderlos.<\/li>
  • Una ideolog\u00eda para la construcci\u00f3n de la sociedad de consumo<\/li>
  • Un conocimiento hol\u00edstico que permita entablar un ciclo org\u00e1nico entre las marcas, productos, servicios, segmentos.<\/li>
  • Comunicaci\u00f3n contextualizada para una toma de decisiones m\u00e1s asertiva.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

    En algunos casos, se tiene la percepci\u00f3n, en diferentes sectores de la industria, que la mercadotecnia simplemente se dedica a las ventas y no tiene relevancia en su vida diaria. \u00bfConoces cu\u00e1l ha sido la evoluci\u00f3n del marketing? Comencemos con que Su raz\u00f3n de ser va m\u00e1s all\u00e1, debido a que es la encargada de crear […]<\/p>\n","protected":false},"author":21,"featured_media":17121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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