{"id":17939,"date":"2026-01-22T13:00:07","date_gmt":"2026-01-22T19:00:07","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=17939"},"modified":"2026-01-22T14:41:45","modified_gmt":"2026-01-22T20:41:45","slug":"la-cadena-de-valor","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/la-cadena-de-valor\/","title":{"rendered":"La cadena de valor"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-que-es-la-cadena-de-valor\"><strong>\u00bfQu\u00e9 es la cadena de valor?<\/strong><\/h2>\n\n\n\n<p>Una cadena de valor es un modelo de negocios que describe el rango completo de actividades necesarias para crear un producto o servicio. Para las empresas que producen bienes, esta cadena comprende los pasos que llevan un producto desde la etapa de concepci\u00f3n hasta la de distribuci\u00f3n.<\/p>\n\n\n\n<p>Las empresas pueden realizar un an\u00e1lisis de cadena de valor al evaluar los procedimientos relacionados a cada paso que deben seguir. Su prop\u00f3sito es incrementar la eficiencia en la producci\u00f3n a fin de entregar el m\u00e1ximo valor con el menor gasto posible.<\/p>\n\n\n\n<p>Fue <a href=\"https:\/\/es.wikipedia.org\/wiki\/Michael_Porter\" target=\"_blank\" rel=\"noreferrer noopener\">Michael E. Porter<\/a>, de la Escuela de Negocios de Harvard, quien introdujo el concepto en su libro\u00a0<strong>Ventaja Competitiva: Creaci\u00f3n y sostenimiento de un desempe\u00f1o superior<\/strong>, publicado en 1985. En \u00e9l sosten\u00eda que la ventaja competitiva se desprende de las actividades que una empresa lleva a cabo al dise\u00f1ar, producir y entregar su producto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-importancia-de-las-cadenas-de-valores\"><strong>Importancia de las cadenas de valores<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.certus.edu.pe\/blog\/wp-content\/uploads\/2020\/04\/cadena-valor-1.png\" alt=\"cadena valor 1\" class=\"wp-image-22556\"\/><\/figure>\n\n\n\n<p>La competencia por los establecer precios m\u00e1s bajos, lanzar mejores productos y fidelizar a la clientela est\u00e1 siempre presente. Es por eso que las empresas deben examinar continuamente el valor que ofrecen a fin de mantener una ventaja competitiva.<\/p>\n\n\n\n<p>Asimismo, para asegurarse de que la mec\u00e1nica de producci\u00f3n resulte eficiente y fluida, es fundamental que las empresas se enfoquen en hacer que sus clientes se sientan seguros de lo que adquieren. Es en ese punto que la cadena de valores resulta muy \u00fatil.\u00a0<\/p>\n\n\n\n<p>Para mas art\u00edculos como este visita: <a href=\"https:\/\/kioongo.com\/marketing\/blog\/\">kioongomarketingagency.com\/blog\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es la cadena de valor? Una cadena de valor es un modelo de negocios que describe el rango completo de actividades necesarias para crear un producto o servicio. Para las empresas que producen bienes, esta cadena comprende los pasos que llevan un producto desde la etapa de concepci\u00f3n hasta la de distribuci\u00f3n. Las empresas [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":17941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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