{"id":19025,"date":"2026-01-22T10:00:00","date_gmt":"2026-01-22T16:00:00","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=19025"},"modified":"2026-01-22T11:00:57","modified_gmt":"2026-01-22T17:00:57","slug":"cuatro-temas-claves-del-marketing-actual","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/el-mundo-del-marketing-digital\/cuatro-temas-claves-del-marketing-actual\/","title":{"rendered":"Cuatro temas clave del marketing actual"},"content":{"rendered":"\n<p>Hoy en d\u00eda los mercados cambian constantemente  y con ello tambi\u00e9n el comportamiento de los clientes que buscan informaci\u00f3n y compran de una forma distinta a c\u00f3mo lo hac\u00edan apenas algunos a\u00f1os.<\/p>\n\n\n\n<p>Asimismo te mencionaremos <strong>cuatro temas claves del marketing <\/strong>actual para comprender las necesidades del nuevo consumidor y las mejores formas de conectarse a el.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conectar-la-marca-con-los-millennials\"><strong>Conectar la marca con los&nbsp;<em>Millennials<\/em><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"367\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/20527E8D-22D5-40CB-A203-58F3ED67C9D7.jpeg\" alt=\"\" class=\"wp-image-19036\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/20527E8D-22D5-40CB-A203-58F3ED67C9D7.jpeg 612w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/20527E8D-22D5-40CB-A203-58F3ED67C9D7-300x180.jpeg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/20527E8D-22D5-40CB-A203-58F3ED67C9D7-600x360.jpeg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/20527E8D-22D5-40CB-A203-58F3ED67C9D7-150x90.jpeg 150w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<p>La generaci\u00f3n Millennials conformada por los jovenes del  a\u00f1o de 1985- 2000 incluyendo a los primeras personas digitales. <\/p>\n\n\n\n<p><br>Los Millennials son personas m\u00e1s enfocadas en medios digitales y compran mucho en interntet, pero tambi\u00e9n son m\u00e1s exigentes  y no todo les vale de acuerdo a su compra y necesidades. <br><br>Por lo qu\u00e9 hay que implementar estrategias eficientes para tratar de conectar con ellos.&nbsp;<br><br>Sin embarg\u00f3 sabemos la gran importancia que tienes que saber para conectar con los Millennials ninguna marca puede atreverse a olvidar este tema ya que estos son los que cambiaron las estrategias de marketing y ventas de las empresas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dominio-del-marketing-digital\"><strong>Dominio del marketing digital<\/strong><\/h2>\n\n\n\n<p>Es uno de los <strong>cuatro temas claves del marketing actual<\/strong> utilizado para describir un producto, servicio, marca o compa\u00f1\u00eda que tiene una ventaja competitiva sostenible.<\/p>\n\n\n\n<p>Otro punto clave es optar por  un nombre de dominio corto, como por ejemplo mrkt.com en lugar de marketing.com, es la mejor soluci\u00f3n.<\/p>\n\n\n\n<p>Porque los clientes podr\u00e1n recordar f\u00e1cilmente este dominio y pueden escribirlo en el buscador de la URL sin tener que recurrir al motor de b\u00fasqueda. <\/p>\n\n\n\n<p>Los medios electr\u00f3nicos del marketing digital aumentaron su alcance e influencia en sitios web en los pr\u00f3ximos a\u00f1os captar\u00e1n la mayor porci\u00f3n de inversi\u00f3n publicitaria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creacion-de-experiencias-con-los-clientes\"><strong>Creaci\u00f3n de experiencias con los clientes<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"308\" height=\"163\" data-id=\"19044\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/985723FD-AE41-41F7-BEF9-27A6B1823D0A.jpeg\" alt=\"\" class=\"wp-image-19044\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/985723FD-AE41-41F7-BEF9-27A6B1823D0A.jpeg 308w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/985723FD-AE41-41F7-BEF9-27A6B1823D0A-300x159.jpeg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/985723FD-AE41-41F7-BEF9-27A6B1823D0A-150x79.jpeg 150w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Hoy en d\u00eda los clientes se basan en las experiencias que han adquirido de sus compras como la calidad de su producto, log\u00edstica y el tiempo de entrega.<\/p>\n\n\n\n<p>Los clientes de ahora est\u00e1n comprando mas experiencias m\u00e1s que productos. <br>Las marcas deben de comprender cu\u00e1les son las expectativas de los clientes y desarrollar estrategias para crear esas experiencias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-automatizacion-del-marketing\"><strong>Automatizaci\u00f3n del marketing<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/DA30C2C9-4008-4F76-8678-374FB27E3325.jpeg\" alt=\"\" class=\"wp-image-19055\" width=\"402\" height=\"268\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/DA30C2C9-4008-4F76-8678-374FB27E3325.jpeg 275w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/DA30C2C9-4008-4F76-8678-374FB27E3325-150x100.jpeg 150w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/figure>\n\n\n\n<p>Automatizaci\u00f3n es uno de los cuatros temas claves del marketing actual es el conjunto de t\u00e9cnicas que nos permite mecanizar todas las acciones del marketing que una empresa realiza en los leads.<\/p>\n\n\n\n<p>Los canales que podemos utilizar en el marketing automatizado es el <strong><a href=\"https:\/\/www.salesforce.com\/mx\/blog\/2021\/05\/emailing-que-es.html\">email<\/a><\/strong>, <strong><a href=\"http:\/\/www.mercadeo.com\/blog\/2010\/01\/el-poder-del-catalogo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Catalogs<\/a><\/strong>, <strong><a href=\"https:\/\/www.tiendanube.com\/blog\/seo-y-sem\/\">SEO<\/a><\/strong>, <strong><a href=\"https:\/\/es.m.wikipedia.org\/wiki\/Mobile\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile<\/a><\/strong>, <strong><a href=\"https:\/\/rockcontent.com\/es\/blog\/keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Ads<\/a><\/strong>, <strong><a href=\"https:\/\/advertising.amazon.com\/es-mx\/library\/guides\/banner-advertising\">Banner Ads<\/a><\/strong>.<\/p>\n\n\n\n<p>\u00bfC\u00f3mo ayuda la automatizaci\u00f3n de marketing a las empresas?<\/p>\n\n\n\n<p>La automatizaci\u00f3n permite muchas oportunidades de mejora y realizar una correcta ejecuci\u00f3n como aumenta la productividad, agiliza los tiempos, tiene una f\u00e1cil implementaci\u00f3n de forma masiva, genera segmentaci\u00f3n personalizada&nbsp;y incrementa la tasa de \u00e9xito del equipo de ventas.<\/p>\n\n\n\n<p>Te pareci\u00f3 interesante este articulo visita nuestro sitio web para conocer mas temas de tu inter\u00e9s y crear las mejores estrategias del marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda los mercados cambian constantemente y con ello tambi\u00e9n el comportamiento de los clientes que buscan informaci\u00f3n y compran de una forma distinta a c\u00f3mo lo hac\u00edan apenas algunos a\u00f1os. Asimismo te mencionaremos cuatro temas claves del marketing actual para comprender las necesidades del nuevo consumidor y las mejores formas de conectarse a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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