{"id":20266,"date":"2026-01-22T13:22:33","date_gmt":"2026-01-22T19:22:33","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=20266"},"modified":"2026-01-22T13:42:23","modified_gmt":"2026-01-22T19:42:23","slug":"que-es-el-sms-de-marketing","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/el-mundo-del-marketing-digital\/que-es-el-sms-de-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el SMS de Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"678\" height=\"452\" data-id=\"20269\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/749CE580-B790-4487-9E95-F274230DD634.jpeg\" alt=\"\" class=\"wp-image-20269\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/749CE580-B790-4487-9E95-F274230DD634.jpeg 678w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/749CE580-B790-4487-9E95-F274230DD634-300x200.jpeg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/749CE580-B790-4487-9E95-F274230DD634-600x400.jpeg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/749CE580-B790-4487-9E95-F274230DD634-150x100.jpeg 150w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><figcaption class=\"wp-element-caption\">#image_title<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>El <strong>SMS Marketing<\/strong> es una estrategia de env\u00edo de mensajes de texto o SMS, ya sea como campa\u00f1as o mensajes transaccionales, con el fin de lograr un objetivo de marketing.<\/p>\n\n\n\n<p>Sin embargo los mensajes deber\u00e1n ser cortos, destinados principalmente, destinados a comunicar oportunidades, ofertas, actualizaciones y alertas relevantes para los consumidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tipos-de-sms-marketing\">Tipos de SMS Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/29209CFA-B6F6-44A6-B0C3-CC7167675DBB-1024x884.webp\" alt=\"\" class=\"wp-image-20344\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/29209CFA-B6F6-44A6-B0C3-CC7167675DBB-1024x884.webp 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/29209CFA-B6F6-44A6-B0C3-CC7167675DBB-300x259.webp 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/29209CFA-B6F6-44A6-B0C3-CC7167675DBB-768x663.webp 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/29209CFA-B6F6-44A6-B0C3-CC7167675DBB-600x518.webp 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/29209CFA-B6F6-44A6-B0C3-CC7167675DBB-150x129.webp 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/29209CFA-B6F6-44A6-B0C3-CC7167675DBB.webp 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Asimismo existe una variedad de tipos de SMS que te mencionaremos: <\/p>\n\n\n\n<p><strong>Recordatorio<\/strong>: Tiene como finalidad enviar notificaciones relacionadas con una cita o reserva y suele indicar la fecha, hora y lugar del evento.<\/p>\n\n\n\n<p><strong>Confirmaci\u00f3n<\/strong>: Este sirve para indicar que se ha realizado un registro de una compra o servicio de forma correcta.<\/p>\n\n\n\n<p><strong>Estado del pedido<\/strong>: Sirve para informar al cliente del seguimiento del pedido sin necesidad de consultar la p\u00e1gina web.<\/p>\n\n\n\n<p><strong>Fechas especiales<\/strong>: Se utiliza para informar a los consumidores fechas importantes y se\u00f1aladas como San Valent\u00edn, Black Friday o Buen fin para informar de descuentos, promociones, ofertas qu\u00e9 les podr\u00e1n interesar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-importancia-del-sms-marketing\">Importancia del SMS marketing<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"678\" height=\"452\" data-id=\"20345\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B004082F-2432-4F00-A267-A66F3EADB21C.jpeg\" alt=\"\" class=\"wp-image-20345\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B004082F-2432-4F00-A267-A66F3EADB21C.jpeg 678w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B004082F-2432-4F00-A267-A66F3EADB21C-300x200.jpeg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B004082F-2432-4F00-A267-A66F3EADB21C-600x400.jpeg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B004082F-2432-4F00-A267-A66F3EADB21C-150x100.jpeg 150w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><br>El SMS es uno de los canales m\u00e1s importantes de comercializaci\u00f3n entre consumidores y empresas.<\/p>\n\n\n\n<p>El env\u00edo de SMS  a nuestros clientes son una excelente forma de llegar directamente a ellos con nuestros productos o servicios para conocer mas sobre promociones a ofrecer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ventajas-del-sms-marketing\">Ventajas del SMS marketing <\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"455\" data-id=\"20346\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/DA8F88C1-FF3C-45A4-81E7-D627743C74D4.jpeg\" alt=\"\" class=\"wp-image-20346\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/DA8F88C1-FF3C-45A4-81E7-D627743C74D4.jpeg 674w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/DA8F88C1-FF3C-45A4-81E7-D627743C74D4-300x203.jpeg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/DA8F88C1-FF3C-45A4-81E7-D627743C74D4-600x405.jpeg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/DA8F88C1-FF3C-45A4-81E7-D627743C74D4-150x101.jpeg 150w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Son altamente personalizables<\/li>\n\n\n\n<li>Se puede realizar sin conexi\u00f3n a Internet <\/li>\n\n\n\n<li>Costos menores que los canales tradicionales <\/li>\n\n\n\n<li>Alcance m\u00e1s enfocado y asertivo que los dem\u00e1s canales<\/li>\n\n\n\n<li>Es uno de los canales preferidos por los consumidores<\/li>\n<\/ul>\n\n\n\n<p><br>Estas son algunas de las ventajas que debes de considerar para utilizar SMS de marketing en tu empresa. Los SMS no son instructivos sino informativos es por ello que los consumidores los aman por este motivo.<\/p>\n\n\n\n<p>\u00bfTe pareci\u00f3 interesante este art\u00edculo?<\/p>\n\n\n\n<p>Visita nuestra p\u00e1gina web para conocer m\u00e1s temas de tu inter\u00e9s para mejorar en las estrategias de tu empresa o negocio entre otros temas que te ayudar\u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El SMS Marketing es una estrategia de env\u00edo de mensajes de texto o SMS, ya sea como campa\u00f1as o mensajes transaccionales, con el fin de lograr un objetivo de marketing. Sin embargo los mensajes deber\u00e1n ser cortos, destinados principalmente, destinados a comunicar oportunidades, ofertas, actualizaciones y alertas relevantes para los consumidores. Tipos de SMS Marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[634,167,830,689],"tags":[208,207,752],"class_list":["post-20266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca","category-estrategia-y-posicionamiento-digital","category-optimizacion-seo-on-page-y-off-page","category-el-mundo-del-marketing-digital","tag-estrategias","tag-marketing-digital","tag-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el SMS de marketing?<\/title>\n<meta name=\"description\" content=\"El SMS Marketing es una estrategia de env\u00edo de mensajes de texto con el fin de lograr un objetivo de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el SMS de Marketing\" \/>\n<meta property=\"og:description\" content=\"El SMS Marketing es una estrategia de env\u00edo de mensajes de texto con el fin de lograr un objetivo de marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-22T19:22:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T19:42:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"783\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb\"},\"headline\":\"\u00bfQu\u00e9 es el SMS de Marketing\",\"datePublished\":\"2026-01-22T19:22:33+00:00\",\"dateModified\":\"2026-01-22T19:42:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/\"},\"wordCount\":337,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg\",\"keywords\":[\"Estrategias\",\"marketing digital\",\"SMS\"],\"articleSection\":[\"Creatividad y Experiencia de Marca\",\"Estrategia y Posicionamiento Digital\",\"Optimizaci\u00f3n SEO On-Page y Off-Page\",\"Tendencias de mercado y oportunidades\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/\",\"url\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/\",\"name\":\"\u00bfQu\u00e9 es el SMS de marketing?\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg\",\"datePublished\":\"2026-01-22T19:22:33+00:00\",\"dateModified\":\"2026-01-22T19:42:23+00:00\",\"description\":\"El SMS Marketing es una estrategia de env\u00edo de mensajes de texto con el fin de lograr un objetivo de marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#primaryimage\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg\",\"width\":783,\"height\":391,\"caption\":\"#image_title\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/kioongo.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el SMS de Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"description\":\"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.\",\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"alternateName\":\"Agencia Marketing Digital \u25b7 KMD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kioongo.com\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"alternateName\":\"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"logo\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/kioongo.com\/marketing\/author\/admin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#local-main-organization-logo\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"width\":700,\"height\":200,\"caption\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el SMS de marketing?","description":"El SMS Marketing es una estrategia de env\u00edo de mensajes de texto con el fin de lograr un objetivo de marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el SMS de Marketing","og_description":"El SMS Marketing es una estrategia de env\u00edo de mensajes de texto con el fin de lograr un objetivo de marketing.","og_url":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/","og_site_name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","article_published_time":"2026-01-22T19:22:33+00:00","article_modified_time":"2026-01-22T19:42:23+00:00","og_image":[{"width":783,"height":391,"url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#article","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/"},"author":{"name":"admin","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb"},"headline":"\u00bfQu\u00e9 es el SMS de Marketing","datePublished":"2026-01-22T19:22:33+00:00","dateModified":"2026-01-22T19:42:23+00:00","mainEntityOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/"},"wordCount":337,"commentCount":0,"publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg","keywords":["Estrategias","marketing digital","SMS"],"articleSection":["Creatividad y Experiencia de Marca","Estrategia y Posicionamiento Digital","Optimizaci\u00f3n SEO On-Page y Off-Page","Tendencias de mercado y oportunidades"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/","url":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/","name":"\u00bfQu\u00e9 es el SMS de marketing?","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#primaryimage"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg","datePublished":"2026-01-22T19:22:33+00:00","dateModified":"2026-01-22T19:42:23+00:00","description":"El SMS Marketing es una estrategia de env\u00edo de mensajes de texto con el fin de lograr un objetivo de marketing.","breadcrumb":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#primaryimage","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/11\/B6C23111-17EA-4648-A6EA-89A8ADCCD2F7.jpeg","width":783,"height":391,"caption":"#image_title"},{"@type":"BreadcrumbList","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/kioongo.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el SMS de Marketing"}]},{"@type":"WebSite","@id":"https:\/\/kioongo.com\/marketing\/#website","url":"https:\/\/kioongo.com\/marketing\/","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","description":"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.","publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"alternateName":"Agencia Marketing Digital \u25b7 KMD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kioongo.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place"],"@id":"https:\/\/kioongo.com\/marketing\/#organization","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","alternateName":"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD","url":"https:\/\/kioongo.com\/marketing\/","logo":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#local-main-organization-logo"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/kioongo.com\/marketing\/author\/admin\/"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-sms-de-marketing\/#local-main-organization-logo","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","width":700,"height":200,"caption":"KMD: \u25b7Agencia de Marketing Digital by Kioongo"}]}},"_links":{"self":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/20266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/comments?post=20266"}],"version-history":[{"count":1,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/20266\/revisions"}],"predecessor-version":[{"id":34217,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/20266\/revisions\/34217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media\/20268"}],"wp:attachment":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media?parent=20266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/categories?post=20266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/tags?post=20266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}