{"id":21191,"date":"2026-01-21T10:00:00","date_gmt":"2026-01-21T16:00:00","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=21191"},"modified":"2026-01-21T11:32:29","modified_gmt":"2026-01-21T17:32:29","slug":"lineamientos-para-crear-una-marca","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/","title":{"rendered":"Lineamientos para crear una marca."},"content":{"rendered":"\n<p>Tener una marca, es una manera<strong>&nbsp;de darte a conocer, ante tu consumidor meta<\/strong>. Tambi\u00e9n te sirve, para ser reconocido entre la competencia, es por eso que no es nada sencilla de crear,se requiere de todo un proceso.<\/p>\n\n\n\n<p>Es por eso que te traemos, esto<strong>s lineamientos para crear una marca<\/strong>. \u00bfPara que me sirven los lineamientos? Es una gu\u00eda, que te servir\u00e1 para inspirarte en tu emprendimiento. Y es que para&nbsp;<strong>darle, un prop\u00f3sito de existencia a tu marca<\/strong>, debes saber lo que la gente, est\u00e1 dispuesto a obtener (en cuanto a un servicio o producto).<\/p>\n\n\n\n<p>Contar con una marca, es una estr\u00e1tegia de marketing, en d\u00f3nde puedes, determinar un valor a tu empresa y dar una primera impresi\u00f3n.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1-1024x683.jpg\" alt=\"\" class=\"wp-image-21200\" width=\"691\" height=\"461\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1-1024x683.jpg 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1-300x200.jpg 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1-768x512.jpg 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1-1536x1024.jpg 1536w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1-2048x1365.jpg 2048w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1-600x400.jpg 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1-150x100.jpg 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/marvin-meyer-SYTO3xs06fU-unsplash-1.jpg 1025w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-personaliza-tu-marca\">Personaliza tu marca<\/h2>\n\n\n\n<p>Una vez, que ya tengas tu marca idealizada,&nbsp;<strong>toma en cuenta, si lo puedes visualizar como una persona<\/strong>, esta estrategia, sirve para dar el sentimiento de pertenencia, entre tu mercado meta. Igual, podr\u00e1s demostrar el diferencial que tiene tu marca, con la competencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dale-credibilidad-a-tu-marca\">Dale credibilidad a tu marca<\/h2>\n\n\n\n<p>En este paso, debes&nbsp;<strong>tomar en cuenta que dependiendo del dise\u00f1o de tu logo, es que se le pueda dar, una posici\u00f3n en el mercado<\/strong>, es decir, una marca bien realizada, se le puede asociar con otras marcas que se consideran lujos, en cambio si es una marca poco planeada, los consumidores no tendr\u00e1n la suficiente confianza, como para generar ventas. Tu objetivo en este paso, es poder<strong>&nbsp;tener una <a href=\"https:\/\/rockcontent.com\/es\/blog\/identidad-corporativa\/\">identidad corporativa<\/a><\/strong>, cumpliendo con el sentimiento de confianza. Recuerda que es una manera, de enamorar al cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crea-un-logotipo\">Crea un logotipo<\/h2>\n\n\n\n<p>El logotipo,&nbsp;<strong>ser\u00e1 el canal de comunicaci\u00f3n que tendr\u00e1s con tus consumidores<\/strong>, por lo tanto, tiene que ser algo creativo y atractivo. Al momento de crearlo, toma en consideraci\u00f3n el tama\u00f1o, la paleta de colores, probar con diferentes escalas de tama\u00f1o y escalas de tonos grises.<\/p>\n\n\n\n<p>Una buena realizaci\u00f3n de logo, debe cumplir con estos requisitos,&nbsp;<strong>asegurando el \u00e9xito de popularidad e introducci\u00f3n.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-define-tu-publico\">Define tu p\u00fablico<\/h2>\n\n\n\n<p>Ser\u00e1 uno de los motivos, por el cu\u00e1l tienes una marca, a este grupo de personas,&nbsp;<strong>ser\u00e1n las que est\u00e1n dispuestas a obtener tu servicio o producto<\/strong>. En este paso, es una buena idea, segmentar y an\u00e1lisar lo que se necesita, para tener un cliente meta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-genera-experiencias\">Genera experiencias<\/h2>\n\n\n\n<p>Crea ese sentimiento, de tranquilidad y bienestar en tu cliente, generando fidelidad con ellos.&nbsp;<strong>Recuerda que la opini\u00f3n de un cliente, te ayuda a visualizar errores desde otra perspectiva y puedes generar oportunidades de crecimiento.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-se-unico\">Se \u00fanico<\/h2>\n\n\n\n<p>y por \u00faltimo, se el primero en experimentar cosas fuera, de la zona de confort, generar\u00e1s impacto. Traer nuevos producto y servicios al mercado, es un arma de doble filo, en d\u00f3nde puedes generar inter\u00e9s o lo contrario (cosa que no queremos). <\/p>\n\n\n\n<p><strong>Con estos 6 pasos, podr\u00e1s determinar algunas bases, y saber a d\u00f3nde quieres llevar tu marca<\/strong>. Hacer estrategias, te ayudar\u00e1n a llevar al \u00e9xito tu emprendimiento y la posibilidad de conocer a tus consumidores. Visita <a href=\"https:\/\/kioongo.com\/marketing\/\">Kioongo Marketing Agency<\/a>, para mas contenido. \u00bftienes alguna marca que cumpla con estos pasos?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tener una marca, es una manera&nbsp;de darte a conocer, ante tu consumidor meta. Tambi\u00e9n te sirve, para ser reconocido entre la competencia, es por eso que no es nada sencilla de crear,se requiere de todo un proceso. Es por eso que te traemos, estos lineamientos para crear una marca. \u00bfPara que me sirven los lineamientos? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[632,673,826,167,1],"tags":[792,702,40,1082],"class_list":["post-21191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-marketing-digital-para-tu-negocio","category-buenas-practicas-en-publicidad-digital","category-casos-de-exito-y-aprendizaje-en-publicidad-con-anuncios","category-estrategia-y-posicionamiento-digital","category-vision-360","tag-consejos","tag-estrategia-digital","tag-marca","tag-negocio-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lineamientos para crear una marca. -<\/title>\n<meta name=\"description\" content=\"Tener una marca, es una manera de darte a conocer, ante tu consumidor meta. Tambi\u00e9n te sirve, para ser reconocido entre la competencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lineamientos para crear una marca.\" \/>\n<meta property=\"og:description\" content=\"Tener una marca, es una manera de darte a conocer, ante tu consumidor meta. Tambi\u00e9n te sirve, para ser reconocido entre la competencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T17:32:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb\"},\"headline\":\"Lineamientos para crear una marca.\",\"datePublished\":\"2026-01-21T16:00:00+00:00\",\"dateModified\":\"2026-01-21T17:32:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1.jpg\",\"keywords\":[\"consejos\",\"Estrategia digital\",\"Marca\",\"negoci\u00f3\"],\"articleSection\":[\"Branding Digital\",\"Buenas pr\u00e1cticas\",\"Casos de \u00c9xito y Aprendizaje en Publicidad con anuncios\",\"Estrategia y Posicionamiento Digital\",\"Visi\u00f3n 360\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/\",\"url\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/\",\"name\":\"Lineamientos para crear una marca. -\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1.jpg\",\"datePublished\":\"2026-01-21T16:00:00+00:00\",\"dateModified\":\"2026-01-21T17:32:29+00:00\",\"description\":\"Tener una marca, es una manera de darte a conocer, ante tu consumidor meta. Tambi\u00e9n te sirve, para ser reconocido entre la competencia.\",\"breadcrumb\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#primaryimage\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1.jpg\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1.jpg\",\"width\":1025,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/kioongo.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lineamientos para crear una marca.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"description\":\"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.\",\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"alternateName\":\"Agencia Marketing Digital \u25b7 KMD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kioongo.com\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"alternateName\":\"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"logo\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/kioongo.com\/marketing\/author\/admin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#local-main-organization-logo\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"width\":700,\"height\":200,\"caption\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lineamientos para crear una marca. -","description":"Tener una marca, es una manera de darte a conocer, ante tu consumidor meta. Tambi\u00e9n te sirve, para ser reconocido entre la competencia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/","og_locale":"es_ES","og_type":"article","og_title":"Lineamientos para crear una marca.","og_description":"Tener una marca, es una manera de darte a conocer, ante tu consumidor meta. Tambi\u00e9n te sirve, para ser reconocido entre la competencia.","og_url":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/","og_site_name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","article_published_time":"2026-01-21T16:00:00+00:00","article_modified_time":"2026-01-21T17:32:29+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1-1024x683.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#article","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/"},"author":{"name":"admin","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb"},"headline":"Lineamientos para crear una marca.","datePublished":"2026-01-21T16:00:00+00:00","dateModified":"2026-01-21T17:32:29+00:00","mainEntityOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/"},"wordCount":545,"commentCount":0,"publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1.jpg","keywords":["consejos","Estrategia digital","Marca","negoci\u00f3"],"articleSection":["Branding Digital","Buenas pr\u00e1cticas","Casos de \u00c9xito y Aprendizaje en Publicidad con anuncios","Estrategia y Posicionamiento Digital","Visi\u00f3n 360"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/","url":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/","name":"Lineamientos para crear una marca. -","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#primaryimage"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1.jpg","datePublished":"2026-01-21T16:00:00+00:00","dateModified":"2026-01-21T17:32:29+00:00","description":"Tener una marca, es una manera de darte a conocer, ante tu consumidor meta. Tambi\u00e9n te sirve, para ser reconocido entre la competencia.","breadcrumb":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#primaryimage","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1.jpg","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/kobu-agency-7okkFhxrxNw-unsplash-1.jpg","width":1025,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/kioongo.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"Lineamientos para crear una marca."}]},{"@type":"WebSite","@id":"https:\/\/kioongo.com\/marketing\/#website","url":"https:\/\/kioongo.com\/marketing\/","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","description":"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.","publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"alternateName":"Agencia Marketing Digital \u25b7 KMD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kioongo.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place"],"@id":"https:\/\/kioongo.com\/marketing\/#organization","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","alternateName":"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD","url":"https:\/\/kioongo.com\/marketing\/","logo":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#local-main-organization-logo"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/kioongo.com\/marketing\/author\/admin\/"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/lineamientos-para-crear-una-marca\/#local-main-organization-logo","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","width":700,"height":200,"caption":"KMD: \u25b7Agencia de Marketing Digital by Kioongo"}]}},"_links":{"self":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/21191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/comments?post=21191"}],"version-history":[{"count":1,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/21191\/revisions"}],"predecessor-version":[{"id":34234,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/21191\/revisions\/34234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media\/21199"}],"wp:attachment":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media?parent=21191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/categories?post=21191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/tags?post=21191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}