{"id":21317,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=21317"},"modified":"2026-01-22T16:50:55","modified_gmt":"2026-01-22T22:50:55","slug":"uber-le-dice-adios-al-rewards","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/uber-le-dice-adios-al-rewards\/","title":{"rendered":"Uber le dice adi\u00f3s al Rewards."},"content":{"rendered":"\n

Oficialente, le dar\u00e1 la bienvenida a Uber One<\/strong>. Uber One ser\u00e1 lo que antes era Uber Pass, que es una membresia en donde los usuarios, tienen varios beneficios, como entregas gratis ilimitadas o descuentos en viajes, entre otros.<\/strong> Los nuevos niveles consta de cuatro y son: Azul, Oro, Platino y Diamante.<\/em><\/p>\n\n\n\n

\"\"
Plataforma Uber<\/figcaption><\/figure>\n\n\n\n

Uber Rewards<\/h2>\n\n\n\n

Siendo un programa de lealtad gratuita, para aquellos usuarios, que usan la plataforma, de una manera cotidiana, llegando a M\u00e9xico en el a\u00f1o 2019. A diferencia de Uber One, en d\u00f3nde, se tiene que pagar, para obtener beneficios.<\/strong><\/p>\n\n\n\n

El programa Rewards, dejar\u00e1 de funcionar a finales, del mes de agosto y saldr\u00e1 del sistema en el mes de noviembre, del 2022<\/strong>. Anunciando mediante un correo informativo, a sus usuarios, que podr\u00e1n canjear, sus puntos acumulados, hasta la fecha del corte.<\/p>\n\n\n\n

\"\"
Uber Rewards en el primer nivel.<\/figcaption><\/figure>\n\n\n\n

\u00bfA que de debe este cambio?<\/h2>\n\n\n\n

Todo fue, gracias al estudio digital, conocido como Digital Market<\/em>, estando a cargo del an\u00e1lisis, la empresa Statista<\/a>, teniendo como resultado, el porcentaje de compradores online en M\u00e9xico. Representando, un 44.2%<\/strong> en el 2021, y creciendo un poco m\u00e1s, en el 2022.<\/p>\n\n\n\n

\u00bfEso significa? Que los consumidores, demuestran una gran preferencia, de hacer actividades, de manera digital, entre los m\u00e1s populares, es el servicio delivery y el servicio de transporte privado<\/strong>, siendo una gran oportunidad de mejorar sus programas para Uber<\/strong>.<\/p>\n\n\n\n

Actualmente, Uber abarca un 80%, en el mercado, convirti\u00e9ndolo en una, de las plataformas l\u00edderes<\/strong>, en el servicio de entregas y transporte. Para la plataforma, es una manera de estar m\u00e1s cerca de sus usuarios.<\/p>\n\n\n\n

Sobre el tema, Federico Ranero, director general de Uber M\u00e9xico <\/strong>dijo \u201cEso nos coloca, en una posici\u00f3n en donde, ahora queremos reconocerlos y recompensarlos por elegir la plataforma de Uber, para resolver sus necesidades de movilidad y el programa de lealtad Uber Rewards, es el primer paso para lograrlo\u201d.<\/em> \u00bfCrees que estas nuevas membres\u00edas, sea un gran impacto en el mercado?<\/p>\n\n\n\n

Visita Kioongo Marketing Agency<\/a>, para m\u00e1s contenido. <\/p>\n","protected":false},"excerpt":{"rendered":"

Oficialente, le dar\u00e1 la bienvenida a Uber One. Uber One ser\u00e1 lo que antes era Uber Pass, que es una membresia en donde los usuarios, tienen varios beneficios, como entregas gratis ilimitadas o descuentos en viajes, entre otros. Los nuevos niveles consta de cuatro y son: Azul, Oro, Platino y Diamante. Uber Rewards Siendo un programa de lealtad gratuita, […]<\/p>\n","protected":false},"author":1,"featured_media":21349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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