{"id":22050,"date":"2026-01-22T10:00:00","date_gmt":"2026-01-22T16:00:00","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=22050"},"modified":"2026-01-22T14:45:00","modified_gmt":"2026-01-22T20:45:00","slug":"para-que-sirve-el-email-marketing","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/para-que-sirve-el-email-marketing\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve el email marketing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/email-marketing-mailing-agencia-de-publicidad-marketing-cdmx-reforma-fmb-2021-1024x536.webp\" alt=\"\" class=\"wp-image-22053\" width=\"482\" height=\"252\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/email-marketing-mailing-agencia-de-publicidad-marketing-cdmx-reforma-fmb-2021-1024x536.webp 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/email-marketing-mailing-agencia-de-publicidad-marketing-cdmx-reforma-fmb-2021-300x157.webp 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/email-marketing-mailing-agencia-de-publicidad-marketing-cdmx-reforma-fmb-2021-768x402.webp 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/email-marketing-mailing-agencia-de-publicidad-marketing-cdmx-reforma-fmb-2021-1536x804.webp 1536w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/email-marketing-mailing-agencia-de-publicidad-marketing-cdmx-reforma-fmb-2021-600x314.webp 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/12\/email-marketing-mailing-agencia-de-publicidad-marketing-cdmx-reforma-fmb-2021.webp 1800w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/figure>\n\n\n\n<p>hay estad\u00edsticas que afirman que es el medio predilecto para el B2B y B2C, por lo que sigue siendo una opci\u00f3n para campa\u00f1as de marketing digital. Sin embargo, vayamos por partes:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-marketing-por-correo\">\u00bfQu\u00e9 es marketing por correo?&nbsp;<\/h2>\n\n\n\n<p>Es el marketing basado en el canal m\u00e1s antiguo de la comunicaci\u00f3n digital: El email.&nbsp;<\/p>\n\n\n\n<p>Su uso sigue extendido a un gran n\u00famero de empresas y usuarios. Estos lo utilizan como una forma de mantener a sus clientes o prospectos informados de nuevos productos, promociones, ofertas limitadas, entre otras cosas.<\/p>\n\n\n\n<p>Existen softwares que ayudan con esta tarea: tal es el caso de mailchimp, la herramienta m\u00e1s popular de <a href=\"https:\/\/escala.com\/landing-email-marketring-escala-indicadores-19s22?utm_source=google&amp;utm_medium=cpc&amp;esc_cam=18486993800&amp;esc_grp=143656263244&amp;esc_ad=625502524792&amp;esc_kw=email%20marketing&amp;esc_net=g&amp;esc_tgt=kwd-10201851&amp;esc_mt=p&amp;gclid=Cj0KCQiAkMGcBhCSARIsAIW6d0DETamjj7PhAm3eNDo4VoKtfbhgWyDAUXNTZSm2SSHfUmf1AskTNqwaAo9IEALw_wcB\">email marketing<\/a>. Este tipo de softwares se basan en gestionar una lista de correos previamente adquirida por varios medios estrat\u00e9gicos. Tambi\u00e9n se encargan de automatizar las campa\u00f1as publicitarias conforme a la base de datos proporcionada.\u00a0<\/p>\n\n\n\n<p>Una estrategia basada en email es un complemento a otras de marketing digital, ya que el email es una forma directa de llegar al consumidor. De igual forma, uno de sus grandes fuertes es que puede automatizarse, reduciendo mucho costos y esfuerzos extra.&nbsp;<\/p>\n\n\n\n<p>Por otro lado, el email marketing debe aportar algo de valor al cliente potencial, para no ser relegado al apartado de spam por siempre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-para-que-sirve-una-estrategia-de-email-marketing\">\u00bfPara qu\u00e9 sirve una estrategia de email marketing?<\/h2>\n\n\n\n<p>Hay varios objetivos que puede perseguir una campa\u00f1a de email marketing. Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conseguir consciencia de marca a trav\u00e9s de correos recordatorios,<\/li>\n\n\n\n<li>Aumentar el tr\u00e1fico de tus redes sociales o sitio web,<\/li>\n\n\n\n<li>Motivar a la compra de productos por medio de campa\u00f1as publicitarias, etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Para utilizar este tipo de estrategia se necesita previamente de una lista de correos de leads captados por otros medios como las&nbsp;<strong>landing pages<\/strong>. Una vez que se tiene esta lista purgada, se puede empezar a gestionar la implementaci\u00f3n de estrategias de marketing digital.&nbsp;<\/p>\n\n\n\n<p>No se recomienda el uso de listas generales de correos, tampoco comprarlas. Aparte de no ser un uso correcto de la informaci\u00f3n de los usuarios, no ayudar\u00e1 a conseguir los objetivos planteados. Se necesita obtener esta lista por medios estrat\u00e9gicos.&nbsp;<\/p>\n\n\n\n<p>Muchas empresas optan por utilizar un<strong>&nbsp;intercambio de valores<\/strong>, es decir, se le da al cliente potencial algo de valor para obtener su informaci\u00f3n de contacto.<\/p>\n\n\n\n<p>Por ejemplo, un ebook o herramienta gratuita a cambio de registrarse en un newsletter o landing page. De esta forma se obtiene una&nbsp;<strong>lista de leads<\/strong>, personas realmente interesadas en algo relacionado al producto o servicio que se ofrece, y no s\u00f3lo direcciones de correo al azar.&nbsp;<\/p>\n\n\n\n<p>Hay muchas aplicaciones de las estrategias basadas en email dentro del marketing digital. Sobre todo cuando se trata de reducir costes y optimizar procesos de venta. El email sigue siendo muy utilizado como medio de comunicaci\u00f3n, por lo que hay que aprovechar su potencial como medio publicitario.<\/p>\n\n\n\n<p>Por lo tanto, te invitamos a seguir aprendiendo con nosotros acerca de marketing digital en\u00a0<a href=\"https:\/\/kioongo.com\/marketing\/\">Kioongo Marketing Agency<\/a>,\u00a0de aprendizaje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>hay estad\u00edsticas que afirman que es el medio predilecto para el B2B y B2C, por lo que sigue siendo una opci\u00f3n para campa\u00f1as de marketing digital. Sin embargo, vayamos por partes: \u00bfQu\u00e9 es marketing por correo?&nbsp; Es el marketing basado en el canal m\u00e1s antiguo de la comunicaci\u00f3n digital: El email.&nbsp; Su uso sigue extendido [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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