{"id":22135,"date":"2026-01-22T12:00:00","date_gmt":"2026-01-22T18:00:00","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=22135"},"modified":"2026-01-22T12:10:44","modified_gmt":"2026-01-22T18:10:44","slug":"evita-estas-cinco-malas-practicas-de-e-commerce","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/vision-360\/evita-estas-cinco-malas-practicas-de-e-commerce\/","title":{"rendered":"Evita estas cinco malas pr\u00e1cticas de e-commerce."},"content":{"rendered":"\n

En la actualidad, el comercio digital crece a pasos agigantados, y seamos honestos son pocas las empresas que adem\u00e1s de tener un\u00a0sitio web hacen e-commerce de una manera correcta aumentando sus ventas<\/strong>. Es por eso que nos hemos dado a la tarea de identificar todos los errores que las tiendas de e-commerce cometen a menudo y que sepas cuales est\u00e1s cometiendo en tu sitio y corrijas de inmediato.<\/p>\n\n\n\n

Lo que no debo hacer si quiero favorecer el e-commerce<\/h2>\n\n\n\n

Introducirte dentro del e-commerce puede ser, hoy, una de tus mejores alternativas si est\u00e1s buscando lograr un incremento en tus ventas. \u00a1Pero cuidado! Porque si lo haces mal puedes estar invirtiendo en algo que no te dar\u00e1 resultados. Los mencionados a continuaci\u00f3n son los errores que debes evitar cometer con tu web si quieres acrecentar tus ventas.<\/p>\n\n\n\n

Tener pocas opciones de pago<\/h3>\n\n\n\n

Muchas veces ocurre que los usuarios se sienten muy atra\u00eddos por una oferta, pero las posibilidades de pago que ofrece la tienda son pocas o muy dif\u00edciles de realizar. Si tu sitio web cuenta con uno o dos m\u00e9todos de pago, es posible que los usuarios que no se sientan en confianza o coincidan con los pocos m\u00e9todos de pago abandonen tu tienda para finalmente hacer la compra en otro lugar o en la tienda f\u00edsica.<\/p>\n\n\n\n

Para evitar esta situaci\u00f3n, no debes olvidar contar con varias alternativas, por supuesto no debes olvidar el pago con tarjeta ya sea de d\u00e9bito o cr\u00e9dito, PayPal, prepago o en efectivo.<\/p>\n\n\n\n

Obviar los comentarios\/reviews o estrellas<\/h3>\n\n\n\n

La mayor\u00eda de las personas revisan cada rinc\u00f3n de la tienda en l\u00ednea y si existen comentarios o estrellas del producto, la calidad del mismo, as\u00ed como el tiempo de env\u00edo y si llego en perfecto estado. Esto le dar\u00e1 seguridad a quien se encuentre buscando tu producto y le dar\u00e1 much\u00edsima confianza. Por esto, no s\u00f3lo es importante tener esta secci\u00f3n,\u00a0sino que adem\u00e1s es fundamental prestarle atenci\u00f3n, para garantizarse de realizar todas las mejoras que los otros usuarios puedan sugerir y mejorar constantemente.<\/p>\n\n\n\n

Solicitar todos los datos del e-commerce.<\/h3>\n\n\n\n

Muchas\u00a0personas se sienten inseguras acerca de colocar muchos datos personales en un sitio web<\/a><\/em>. Por esto, si quieres evitar que los usuarios abandonen tu p\u00e1gina, lo recomendable es que no solicites demasiados datos. Debemos generar el v\u00ednculo adecuado para la compra, pero\u00a0no invadir la privacidad de las personas<\/em>.<\/p>\n\n\n\n

\u00a1No los pierdas por hacerlos desconfiar! Visita Kioongo Marketing Agency<\/a>, para mas contenido. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

En la actualidad, el comercio digital crece a pasos agigantados, y seamos honestos son pocas las empresas que adem\u00e1s de tener un\u00a0sitio web hacen e-commerce de una manera correcta aumentando sus ventas. Es por eso que nos hemos dado a la tarea de identificar todos los errores que las tiendas de e-commerce cometen a menudo […]<\/p>\n","protected":false},"author":1,"featured_media":22137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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