{"id":22158,"date":"2026-01-22T14:00:00","date_gmt":"2026-01-22T20:00:00","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=22158"},"modified":"2026-01-22T14:43:06","modified_gmt":"2026-01-22T20:43:06","slug":"growth-hacking-el-futuro-del-mkt","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/el-mundo-del-marketing-digital\/growth-hacking-el-futuro-del-mkt\/","title":{"rendered":"GROWTH HACKING EL FUTURO DEL MARKETING"},"content":{"rendered":"\n

Ya sea que se trate de una empresa nueva o una que est\u00e9 en auge, los expertos en marketing deben pensar r\u00e1pidamente en c\u00f3mo aumentar las ventas del producto y mantener a los usuarios o clientes. Sigue leyendo para conocer que es el Growth Hacking y como formara parte del futuro del marketing.<\/p>\n\n\n\n

El marketing los hace venir, pero una disciplina o un conjunto de procedimientos o pr\u00e1cticas los hace quedarse y volver cada vez. Se trata del \u201cGrowth Hacking\u201d, y aunque originalmente se pens\u00f3 que era la \u00abmagia\u00bb de las empresas en crecimiento, ahora varias personas han documentado y desarrollado profesionales que se especializan en el arte de hacer crecer las empresas.<\/p>\n\n\n\n

Origen del GROWTH HACKING<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Growth Hacking es un t\u00e9rmino acu\u00f1ado por Sean Ellis<\/a> con Morgan Brown y desarrollado en su libro de 2010 titulado Growth Hacking<\/a>. Este libro es la base para aprender c\u00f3mo convertirse en un profesional en este campo, lo que necesita saber y la importancia de las m\u00e9tricas; y como la creatividad, el trabajo en equipo y las habilidades interdisciplinarias lo convierten en una receta perfecta para el \u00e9xito.<\/p>\n\n\n\n

La regla principal de Growth Hacking es que funciona si el startup ya est\u00e1 en la etapa de \u201cProduct-Market-Fit\u201d o la etapa donde se ha creado un negocio, producto o servicio que a la gente realmente le gusta.<\/p>\n\n\n\n

Luego, en 2010, Ellis se hizo famoso por su blog Finding Growth Hacks for Your Startup, por lo que \u201cdespu\u00e9s de un ajuste del producto al mercado y un proceso de conversi\u00f3n efectivo, el siguiente paso cr\u00edtico es encontrar formas de escalar, repetir y hacer crecer el negocio de manera sostenible. Si no puedes hacer eso, entonces nada m\u00e1s importa. En lugar de contratar a un vicepresidente de marketing que tenga todo lo anterior, recomiendo contratar o nombrar a un Growth Hacker.<\/p>\n\n\n\n

El futuro del marketing<\/h2>\n\n\n\n

El futuro del marketing ya est\u00e1 comenzando y los \u00bb Growth Hackers\u00bb han sido responsables o parcialmente responsables de las estrategias de crecimiento exponencial de DropBox, Airbnb, Facebook, Uber y otros.<\/p>\n\n\n\n

Sin embargo, cada vez m\u00e1s se ha pasado de Growth Hacking a Growth Marketing que ambos tienen la funci\u00f3n de hacer crecer empresas, y a optimizar de esta forma el funnel de conversi\u00f3n y crear estrategias a corto y largo plazo que sean sostenibles para la empresa.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para cada \u00e1rea o cada m\u00e9trica del funnel dada por las conocidas M\u00e9tricas Pirata \u201cAAARRR\u201d por sus siglas en ingl\u00e9s (Awareness, Acquisition, Activation, Revenue, Retention y Referral), se podr\u00e1n realizar un conjunto de diversas t\u00e9cnicas o estrategias que van desde la experimentaci\u00f3n e iteraci\u00f3n constante hasta el email marketing, por ejemplo.<\/p>\n\n\n\n

Recientemente, otro de los grandes profesionales de esta \u00e1rea, Andrew Chen, realiz\u00f3 el libro The Cold Start Problem en el que cuenta de una manera muy did\u00e1ctica todos los procesos necesarios vinculados al Growth, pero sin dudas, su an\u00e1lisis sobre los llamados efectos de red, es lo que ha dado el sello distintivo de cu\u00e1n necesario son para crecer un producto.<\/p>\n\n\n\n

Sean Ellis creo la academia GrowthHackers, as\u00ed como tambi\u00e9n pueden escuchar el audiolibro Growth 101 donde Casey Winters, fue l\u00edder del equipo de growth en Pinterest y conversa sobre c\u00f3mo hacer crecer un negocio<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Aunque el growth hacking empieza a ser tendencia, cada vez m\u00e1s el growth marketing es una forma de incorporar todos los m\u00e9todos y procedimientos relacionados con el crecimiento empresarial. <\/p>\n\n\n\n

El futuro del marketing sigue en discusi\u00f3n, pero es evidente la necesidad de fortalecerlo como esta disciplina acad\u00e9mica y pr\u00e1ctica, respaldada por metodolog\u00edas, estudios de caso, an\u00e1lisis estructurados y contenidos program\u00e1ticos.<\/p>\n\n\n\n

Si tienes un negocio y quieres que crezca deber\u00edas visitarnos en Kioogo Marketing Agency<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ya sea que se trate de una empresa nueva o una que est\u00e9 en auge, los expertos en marketing deben pensar r\u00e1pidamente en c\u00f3mo aumentar las ventas del producto y mantener a los usuarios o clientes. Sigue leyendo para conocer que es el Growth Hacking y como formara parte del futuro del marketing. El marketing […]<\/p>\n","protected":false},"author":1,"featured_media":22165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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