{"id":25803,"date":"2026-01-20T17:16:58","date_gmt":"2026-01-20T23:16:58","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-marcas\/las-mejores-campanas-de-publicidad-y-marketing\/como-ser-mas-competitivo\/"},"modified":"2026-01-21T11:53:00","modified_gmt":"2026-01-21T17:53:00","slug":"como-ser-mas-competitivo","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/","title":{"rendered":"\u00bfComo ser mas competitivo?"},"content":{"rendered":"\n<p><strong>Ser m\u00e1s competitivo es una obligaci\u00f3n&nbsp;<\/strong>para cualquier negocio sea grande o peque\u00f1o. Cada vez el mercado es m\u00e1s duro, ya sea por los cambios en los gustos o por el aumento de la competencia. <\/p>\n\n\n\n<p>Por eso\u00a0toda estrategia tiene que basarse en tus fortalezas\u00a0\u00fanicas. Y para ello hay que hacer an\u00e1lisis y una estrategia aunque sea muy b\u00e1sica. Al igual que un equipo de f\u00fatbol se entrena todos los d\u00edas y prepara la estrategia m\u00e1s adecuada para vencer a su contrincante, los que quieren ser m\u00e1s competitivo siguendo una estrategia. Pero en la pr\u00e1ctica ser m\u00e1s competitivos supone superar a la competencia en aspectos como:<\/p>\n\n\n\n<figure class=\\\"wp-block-image size-full is-resized\\\"><img src=\\\"https:\/\/masteracademy.kioongo.com\/wp-content\/uploads\/2022\/12\/pexels-kampus-production-5940838.jpg\\\" alt=\\\"\\\" class=\\\"wp-image-25813\\\" width=\\\"834\\\" height=\\\"556\\\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tener un personal m\u00e1s productivo<\/strong>&nbsp;al estar mejor organizado y m\u00e1s formado.<\/li><li><strong>Dise\u00f1ar un modelo de negocio<\/strong>&nbsp;con&nbsp;menores costes y menor inversi\u00f3n.<\/li><li><strong>Mejorar productos y servicios<\/strong>, tanto en calidad como en precio.<\/li><li><strong>Aplicar la innovaci\u00f3n<\/strong>&nbsp;a todos los procesos y productos.<\/li><li><strong>Usar t\u00e9cnicas de venta y de marketing<\/strong>&nbsp;m\u00e1s eficaces.<\/li><\/ul>\n\n\n\n<p>Y para mejorar en aspectos para ser m\u00e1s competitivo puedes que seguir estos consejos<strong>\u00a0<\/strong>que te propongo en base a mi experiencia como consultor y emprendedor:<\/p>\n\n\n\n<figure class=\\\"wp-block-image size-full\\\"><img src=\\\"https:\/\/masteracademy.kioongo.com\/wp-content\/uploads\/2022\/11\/startup-gf964d1574_640.jpg\\\" alt=\\\"\\\" class=\\\"wp-image-25668\\\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Ajusta tus precios para que sean m\u00e1s asequibles<\/strong>\u00a0para una mayor parte del mercado. De ello depender\u00e1 mucho tu estructura de costes.<\/li><li><strong>Mejora tu sistema de producci\u00f3n<\/strong>\u00a0eliminando todo aquello que no aporta valor al cliente y que simplemente genera costes. A la hora de cambiar tus procesos y sistemas recuerda mis\u00a0consejos para ser m\u00e1s productivo.<\/li><li><strong>Pasa m\u00e1s tiempo con tu cliente,<\/strong>\u00a0as\u00ed podr\u00e1s escuchar qu\u00e9 necesita y por lo tanto c\u00f3mo puedes satisfacerle mejor que la competencia.<\/li><li><strong>Establece alianzas y acuerdos a largo plazo<\/strong>\u00a0que te permitan crear barreras de entrada a nuevos competidores. Si distribuyes en exclusiva un producto o servicio tendr\u00e1s una fortaleza para ser m\u00e1s competitivos.<\/li><li><strong>Desarrolla y aplica la innovaci\u00f3n<\/strong>\u00a0en todos los procesos de tu negocio pero sobre todo en los que tienen que ver con el dise\u00f1o de tu producto o servicio. Para ello te recomiendo que apliques el marketing lateral para reinventar tu oferta.<\/li><li><strong>Analiza de formar peri\u00f3dica tus debilidades y fortalezas\u00a0<\/strong>como empresa, as\u00ed podr\u00e1s transformar las debilidades en puntos fuertes para superar a la competencia. Algunas de las debilidades m\u00e1s t\u00edpicas son: falta de recursos humanos capacitados, financiaci\u00f3n limitada, altos costes fijos, ausencia de un posicionamiento de marca, etc.<\/li><li><strong>Capacita a tu personal<\/strong>\u00a0no s\u00f3lo con conocimientos sino sobre todo con habilidades claves. Ten en cuenta que para ser m\u00e1s competitivos debes tener un personal m\u00e1s productivo y m\u00e1s capaz, que adem\u00e1s est\u00e9 implicado y motivado para luchar en equipo por los objetivos de la empresa.<\/li><\/ol>\n\n\n\n<figure class=\\\"wp-block-image size-full\\\"><img src=\\\"https:\/\/masteracademy.kioongo.com\/wp-content\/uploads\/2022\/12\/pexels-fauxels-3184405.jpg\\\" alt=\\\"\\\" class=\\\"wp-image-25745\\\" \/><\/figure>\n\n\n\n<p>En tu mano est\u00e1 seguir o no los consejos anteriores, pero ten en cuenta que\u00a0<strong>no hacer nada y seguir haciendo lo mismo no s\u00f3lo te traer\u00e1 el mismo resultado<\/strong>\u00a0sino que a veces te obligar\u00e1 a echar el cierre a tu negocio.<\/p>\n\n\n\n<p>Para mas contenido visita nuestra <a href=\\\"https:\/\/masteracademy.kioongo.com\/\\\">pagina web<\/a><\/p>\n\n\n\n<p>o si buscas servicios de marketing visita<a href=\\\"https:\/\/kioongomarketingagency.com\/\\\"> KMD<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser m\u00e1s competitivo es una obligaci\u00f3n&nbsp;para cualquier negocio sea grande o peque\u00f1o. Cada vez el mercado es m\u00e1s duro, ya sea por los cambios en los gustos o por el aumento de la competencia. Por eso\u00a0toda estrategia tiene que basarse en tus fortalezas\u00a0\u00fanicas. Y para ello hay que hacer an\u00e1lisis y una estrategia aunque sea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[673,826,631,167],"tags":[1311,208,1312],"class_list":["post-25803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buenas-practicas-en-publicidad-digital","category-casos-de-exito-y-aprendizaje-en-publicidad-con-anuncios","category-consultoria-y-estartegias-digitales-lo-mejor-del-marketing-para-tu-negocio","category-estrategia-y-posicionamiento-digital","tag-competencia","tag-estrategias","tag-mercados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfComo ser mas competitivo?<\/title>\n<meta name=\"description\" content=\"Ser m\u00e1s competitivo es una obligaci\u00f3n para cualquier negocio sea grande o peque\u00f1o. Cada vez el mercado es m\u00e1s duro, ya sea por los cambios...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfComo ser mas competitivo?\" \/>\n<meta property=\"og:description\" content=\"Ser m\u00e1s competitivo es una obligaci\u00f3n para cualquier negocio sea grande o peque\u00f1o. Cada vez el mercado es m\u00e1s duro, ya sea por los cambios...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/\" \/>\n<meta property=\"og:site_name\" content=\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T23:16:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T17:53:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/08\/Diseno-sin-titulo-86.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb\"},\"headline\":\"\u00bfComo ser mas competitivo?\",\"datePublished\":\"2026-01-20T23:16:58+00:00\",\"dateModified\":\"2026-01-21T17:53:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/\"},\"wordCount\":540,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"competencia\",\"Estrategias\",\"mercados\"],\"articleSection\":[\"Buenas pr\u00e1cticas\",\"Casos de \u00c9xito y Aprendizaje en Publicidad con anuncios\",\"Consultor\u00eda y Estrategias\",\"Estrategia y Posicionamiento Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/\",\"url\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/\",\"name\":\"\u00bfComo ser mas competitivo?\",\"isPartOf\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2026-01-20T23:16:58+00:00\",\"dateModified\":\"2026-01-21T17:53:00+00:00\",\"description\":\"Ser m\u00e1s competitivo es una obligaci\u00f3n para cualquier negocio sea grande o peque\u00f1o. Cada vez el mercado es m\u00e1s duro, ya sea por los cambios...\",\"breadcrumb\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/kioongo.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfComo ser mas competitivo?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#website\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"description\":\"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.\",\"publisher\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\"},\"alternateName\":\"Agencia Marketing Digital \u25b7 KMD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kioongo.com\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/kioongo.com\/marketing\/#organization\",\"name\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\",\"alternateName\":\"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD\",\"url\":\"https:\/\/kioongo.com\/marketing\/\",\"logo\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/kioongo.com\/marketing\/author\/admin\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#local-main-organization-logo\",\"url\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"contentUrl\":\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png\",\"width\":700,\"height\":200,\"caption\":\"KMD: \u25b7Agencia de Marketing Digital by Kioongo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfComo ser mas competitivo?","description":"Ser m\u00e1s competitivo es una obligaci\u00f3n para cualquier negocio sea grande o peque\u00f1o. Cada vez el mercado es m\u00e1s duro, ya sea por los cambios...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfComo ser mas competitivo?","og_description":"Ser m\u00e1s competitivo es una obligaci\u00f3n para cualquier negocio sea grande o peque\u00f1o. Cada vez el mercado es m\u00e1s duro, ya sea por los cambios...","og_url":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/","og_site_name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","article_published_time":"2026-01-20T23:16:58+00:00","article_modified_time":"2026-01-21T17:53:00+00:00","og_image":[{"width":1025,"height":576,"url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/08\/Diseno-sin-titulo-86.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#article","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/"},"author":{"name":"admin","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb"},"headline":"\u00bfComo ser mas competitivo?","datePublished":"2026-01-20T23:16:58+00:00","dateModified":"2026-01-21T17:53:00+00:00","mainEntityOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/"},"wordCount":540,"commentCount":0,"publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#primaryimage"},"thumbnailUrl":"","keywords":["competencia","Estrategias","mercados"],"articleSection":["Buenas pr\u00e1cticas","Casos de \u00c9xito y Aprendizaje en Publicidad con anuncios","Consultor\u00eda y Estrategias","Estrategia y Posicionamiento Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/","url":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/","name":"\u00bfComo ser mas competitivo?","isPartOf":{"@id":"https:\/\/kioongo.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#primaryimage"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#primaryimage"},"thumbnailUrl":"","datePublished":"2026-01-20T23:16:58+00:00","dateModified":"2026-01-21T17:53:00+00:00","description":"Ser m\u00e1s competitivo es una obligaci\u00f3n para cualquier negocio sea grande o peque\u00f1o. Cada vez el mercado es m\u00e1s duro, ya sea por los cambios...","breadcrumb":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/kioongo.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"\u00bfComo ser mas competitivo?"}]},{"@type":"WebSite","@id":"https:\/\/kioongo.com\/marketing\/#website","url":"https:\/\/kioongo.com\/marketing\/","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","description":"La Agencia de Marketing Digital en M\u00e9xico, que posiciona NEGOCIOS en internet con estrategias creativas para VENDER m\u00e1s con| BRAND | SEM | SEO | CRO | FUNNELS | WEB.","publisher":{"@id":"https:\/\/kioongo.com\/marketing\/#organization"},"alternateName":"Agencia Marketing Digital \u25b7 KMD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kioongo.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place"],"@id":"https:\/\/kioongo.com\/marketing\/#organization","name":"KMD: \u25b7Agencia de Marketing Digital by Kioongo","alternateName":"Agencia y Academia de Marketing Digital \u25b7 Kioongo KMD","url":"https:\/\/kioongo.com\/marketing\/","logo":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#local-main-organization-logo"},"image":{"@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/89b486e62b191f9ae0e2a50dc19913bb","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b56fefb69b5579b6a6c782343a3c60c15649d8ccfb3c5a58207db827fa8fcca3?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/kioongo.com\/marketing\/author\/admin\/"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/como-ser-mas-competitivo\/#local-main-organization-logo","url":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","contentUrl":"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2022\/10\/kmd-kioongo-LOG-WEB.png","width":700,"height":200,"caption":"KMD: \u25b7Agencia de Marketing Digital by Kioongo"}]}},"_links":{"self":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/25803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/comments?post=25803"}],"version-history":[{"count":1,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/25803\/revisions"}],"predecessor-version":[{"id":34252,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/posts\/25803\/revisions\/34252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/media?parent=25803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/categories?post=25803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kioongo.com\/marketing\/wp-json\/wp\/v2\/tags?post=25803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}