{"id":25909,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=25909"},"modified":"2026-01-22T16:52:32","modified_gmt":"2026-01-22T22:52:32","slug":"6-estrategias-de-marketing-post-pandemia","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/conoce-nuevas-ideas-y-comienza-a-emprender-tu-marca\/auditoria-web-para-conversion\/6-estrategias-de-marketing-post-pandemia\/","title":{"rendered":"6 Estrategias de marketing post-pandemia"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

De la adversidad nace la innovaci\u00f3n, y el marketing es el que mas cambios tuvo. Son tiempos dif\u00edciles los que el mundo est\u00e1 pasando, pero tambi\u00e9n son el catalizador de una nueva y necesaria creatividad para salir adelante, creando un nuevo panorama para la mercadotecnia.\u00a0Estas son las 6 estrategias para el marketing post-pandemia m\u00e1s relevantes.<\/p>\n\n\n\n

Digitalizaci\u00f3n acelerada<\/h2>\n\n\n\n

La pandemia aceler\u00f3 el proceso de\u00a0la digitalizaci\u00f3n en compras de retail pero sobretodo en el marketing. Implicando que\u00a0cuando esto termine\u00a0el mercado digital ganar\u00e1 una gran parte de consumidores\u00a0que antes prefer\u00edan ir a tiendas f\u00edsicas, y logrando que los sitios en internet como anuncios, blog, contenido y dem\u00e1s ahora sean los nuevos estantes.<\/p>\n\n\n\n

1.-Productos DIY<\/h2>\n\n\n\n

El COVID-19 ha obligado a mantener a miles de personas dentro de sus casas, logrando que incursionen en nuevas actividades y obtengan\u00a0nuevos conocimientos\u00a0como aprender a cocinar su propia masa para pasta o te\u00f1irse el cabello. La facilidad de encontrar\u00a0productos o kits\u00a0para la autosuficiencia les est\u00e1 haciendo ganar terreno en el mercado, habilidades que seguir\u00e1n despu\u00e9s de este confinamiento.\u00a0<\/p>\n\n\n\n

2.-Pruebas gratis<\/h2>\n\n\n\n

Ante la situaci\u00f3n, muchas empresas digitales han optado por ayudar a las personas\u00a0afectando abriendo opciones premium y brindando\u00a0pruebas gratuitas\u00a0con mayor duraci\u00f3n\u00a0logrando que el tr\u00e1fico en sus webs y RRSS aumenten, convirtiendo as\u00ed a m\u00e1s clientes. Las personas est\u00e1n buscando nuevos productos y servicios digitales y probando en diferentes lugares. Poder explorar la versi\u00f3n de paga permite que aumente el porcentaje de compra. Siendo una de las mejores estrategias de marketing que mas positiva a resultado.<\/p>\n\n\n\n

3.-Menos storytelling, m\u00e1s doing<\/strong><\/h2>\n\n\n\n

La pregunta ya no es es c\u00f3mo puedo vender, sino\u00a0c\u00f3mo puedo ayudar. Las empresas ya no podr\u00e1n esperar a una siguientes crisis para mostrar su lado solidario. Es hora de tener\u00a0planes de contribuci\u00f3n continua a la sociedad.\u00a0<\/p>\n\n\n\n

4.-Estrategia Du Soleil<\/strong><\/h2>\n\n\n\n

Pocos saben que el\u00a0Cirque du Soleil\u00a0se construy\u00f3 a base de artistas callejeros. Esta idea, m\u00e1s que ahorrar dinero, se convirti\u00f3 en su ventaja de marketing mas competitiva y la m\u00e1s importante. Las marcas deber\u00e1n estar listas para hacer\u00a0hunting, pues habr\u00e1n muchos creativos en b\u00fasqueda de oportunidades y las marcas con visi\u00f3n estar\u00e1n listos para reclutarlos.<\/p>\n\n\n\n

5.-Clientes infieles<\/h2>\n\n\n\n

Ahora los clientes estar\u00e1n dispuestos a traicionar a sus marcas favoritas si la competencia\u00a0ofrece\u00a0m\u00e1s valor. El valor lo pueden percibir a trav\u00e9s de calidad, precios y funcionalidad. Es\u00a0hora de crear nuevas ventajas competitivas que te permitan ser diferente y la mejor opci\u00f3n. Para ello implementa estrategias de marketing mas eficaces. El porcentaje de emprendedores que ya est\u00e1n realizando cambios en su modelo de\u00a0negocio asciende a 88%. Solo 12% de los encuestados no est\u00e1 haciendo ninguna modificaci\u00f3n. La ventaja de ser emprendedor y no una empresa grande el tener la flexibilidad con la que un corporativo no cuenta.<\/p>\n\n\n\n

6.-Humanizaci\u00f3n de la marca<\/h2>\n\n\n\n

En esta cuarentena est\u00e1n surgiendo muchas\u00a0caras nuevas\u00a0y esto ayudar\u00e1 a empujar las\u00a0marcas que representan. Las empresas que no hagan\u00a0branding social\u00a0quedar\u00e1n atr\u00e1s.\u00a0Es hora de dar a conocer a los fundadores, a los creativos y a todo el equipo de trabajo.\u00a0Se debe humanizar porque las personas conectan con personas, no con un producto. Por lo pronto parece que los influencers se han propuesto afrontar de la mejor forma posible la situaci\u00f3n.\u00a0<\/p>\n\n\n\n

Visita nuestra pagina<\/a> web recuerda que somos la mejor agencia de marketing digital dispuesta a que la digitalizaci\u00f3n llegue hasta tu negocio.<\/p>\n\n\n\n

Para conocer mas estrategias de marketing visita nuestra pagina<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

De la adversidad nace la innovaci\u00f3n, y el marketing es el que mas cambios tuvo. Son tiempos dif\u00edciles los que el mundo est\u00e1 pasando, pero tambi\u00e9n son el catalizador de una nueva y necesaria creatividad para salir adelante, creando un nuevo panorama para la mercadotecnia.\u00a0Estas son las 6 estrategias para el marketing post-pandemia m\u00e1s relevantes. […]<\/p>\n","protected":false},"author":1,"featured_media":25912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1046],"tags":[325,567,207],"class_list":["post-25909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auditoria-web-para-conversion","tag-agencia-de-marketing-digital","tag-estrategias-de-marketing","tag-marketing-digital"],"yoast_head":"\n6 Estrategias de marketing post-pandemia<\/title>\n<meta name=\"description\" content=\"De la adversidad nace la innovaci\u00f3n, y el marketing es el que mas cambios tuvo. 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