{"id":26838,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=26838"},"modified":"2026-01-22T16:52:44","modified_gmt":"2026-01-22T22:52:44","slug":"borrador-automaticoque-es-el-merchandisin","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/consultoria-y-estartegias-digitales-lo-mejor-del-marketing-para-tu-negocio\/borrador-automaticoque-es-el-merchandisin\/","title":{"rendered":"\u00bfQU\u00c9 ES EL MERCHANDISING?"},"content":{"rendered":"\n<p><br>El merchandising es la promoci\u00f3n de bienes y\/o servicios en un punto de venta determinado.<\/p>\n\n\n\n<p><br>Es una de las muchas estrategias comerciales que engloba el marketing o la publicidad para conseguir m\u00e1s ventas, mejorar la relaci\u00f3n con los clientes o conseguir una mejor imagen de nuestro establecimiento, mediante sus diferentes t\u00e9cnicas se logra un impacto efectivo en la decisi\u00f3n de compra de un segmento<br>clave de clientes de la empresa.<br>Las acciones de Merchandising est\u00e1n orientadas a elevar la rentabilidad de las<br>empresas y incrementar al m\u00e1ximo la satisfacci\u00f3n del cliente. <\/p>\n\n\n\n<p>Por eso, es vital que en toda empresa se tenga en cuenta el valor de este tipo de acciones de cara a cumplir<br>los objetivos que se establecen en un Plan de Marketing estrat\u00e9gicamente elaborado para un periodo de tiempo determinado.<br>Al llevar informaci\u00f3n relevante a tu cliente potencial, puedes influir en su decisi\u00f3n de compra. <\/p>\n\n\n\n<p>As\u00ed, por ejemplo, aspectos como el posicionamiento del producto de forma estrat\u00e9gica en tu espacio de venta, o el uso de elementos publicitarios, como v\u00eddeos o carteler\u00eda, puede promover la venta de un producto en un momento y espacio determinado.<br>El establecimiento de una estrategia de merchandising adecuada puede depender de muchos factores, como el sector, la calidad del producto, el espacio disponible <\/p>\n\n\n\n<p>y si el minorista exhibe en una tienda f\u00edsica o digital.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/Diseno-sin-titulo-5.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/Diseno-sin-titulo-5-1024x576.png\" alt=\"Merchandising\" class=\"wp-image-26840\" width=\"512\" height=\"288\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/kioongo.com\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agencia de Marketing Digital | Kioongo KMD<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El merchandising es la promoci\u00f3n de bienes y\/o servicios en un punto de venta determinado. Es una de las muchas estrategias comerciales que engloba el marketing o la publicidad para conseguir m\u00e1s ventas, mejorar la relaci\u00f3n con los clientes o conseguir una mejor imagen de nuestro establecimiento, mediante sus diferentes t\u00e9cnicas se logra un impacto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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