{"id":26903,"date":"2026-01-22T10:45:28","date_gmt":"2026-01-22T16:45:28","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=26903"},"modified":"2026-01-22T14:55:31","modified_gmt":"2026-01-22T20:55:31","slug":"tipos-de-merchandising","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/modelos-de-negocio-rentables\/tipos-de-merchandising\/","title":{"rendered":"TIPOS DE MERCHANDISING"},"content":{"rendered":"\n<p>Existen diferentes tipos de merchandising seg\u00fan cu\u00e1les sean sus objetivos espec\u00edficos. Las empresas pueden necesitar de uno o m\u00e1s de estos tipos y estrategias de merchandising para poder ser efectivas en sus estrategias de marketing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Merchandising promocional<\/strong><\/h5>\n\n\n\n<p>Las estrategias de merchandising promocional son aquellas que tratan de influir directamente en los clientes a trav\u00e9s de un producto en espec\u00edfico.<br>Un claro ejemplo es el uso de publicidad en productos sencillos de oficina, como bol\u00edgrafos o llaveros, que puedan contener datos de contacto para que el cliente<br>pueda dirigirse a la empresa cuando la necesite.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Merchandising de rotaci\u00f3n<\/strong><\/h5>\n\n\n\n<p>Esta estrategia consiste en el uso del merchandising para rotar y renovar el stock de la empresa. Para ello, se ubica de forma estrat\u00e9gica el producto en los lugares que<br>va a tener una mayor visibilidad dentro del espacio de venta. Si se trata de un espacio f\u00edsico, \u00e9ste puede ser en la parte frontal del pasillo, o si hablamos de una<br>tienda online, en la homepage o de forma destacada en la p\u00e1gina de categor\u00eda.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Merchandising de proximidad<\/strong><\/h5>\n\n\n\n<p>Se trata de crear espacios que permitan entablar relaci\u00f3n con los clientes. Por ejemplo, la asistencia a ferias o eventos, en los que se disponga de un stand o se haga una demostraci\u00f3n de producto.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong> Merchandising de seducci\u00f3n<\/strong><\/h5>\n\n\n\n<p>Consiste en la creaci\u00f3n de un ambiente determinado en el punto de venta para generar un estado positivo en el cliente e influir en la compra del producto. Para ello,<br>se tienen en cuenta factores est\u00e9ticos, como la decoraci\u00f3n o la iluminaci\u00f3n, pero tambi\u00e9n factores humanos, como las t\u00e9cnicas de venta de los dependientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/MERCHANDISING-7.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/MERCHANDISING-7-1024x576.png\" alt=\"tipos de merchandising ejemplos\" class=\"wp-image-26905\" width=\"512\" height=\"288\" \/><\/a><\/figure>\n\n\n\n<p>En general, el merchandising es una herramienta importante para cualquier negocio que quiera mejorar su presencia en el mercado y aumentar las ventas. <\/p>\n\n\n\n<p>Al utilizar diferentes t\u00e9cnicas de merchandising, las empresas pueden atraer a nuevos clientes y fidelizar a los existentes, creando una experiencia de compra satisfactoria que fomente la lealtad y el crecimiento de la marca. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/kioongo.com\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agencia de Marketing Digital | Kioongo KMD<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen diferentes tipos de merchandising seg\u00fan cu\u00e1les sean sus objetivos espec\u00edficos. Las empresas pueden necesitar de uno o m\u00e1s de estos tipos y estrategias de merchandising para poder ser efectivas en sus estrategias de marketing. Merchandising promocional Las estrategias de merchandising promocional son aquellas que tratan de influir directamente en los clientes a trav\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1037,826,631,168,681,830],"tags":[567,1195,165],"class_list":["post-26903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-estudio","category-casos-de-exito-y-aprendizaje-en-publicidad-con-anuncios","category-consultoria-y-estartegias-digitales-lo-mejor-del-marketing-para-tu-negocio","category-modelos-de-negocio-rentables","category-nuevos-mercados-creativos","category-optimizacion-seo-on-page-y-off-page","tag-estrategias-de-marketing","tag-merchandising","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TIPOS DE MERCHANDISING \ud83d\uded2 \ud83d\udcbb\ufe0f<\/title>\n<meta name=\"description\" content=\"Existen diferentes tipos de Merchandising seg\u00fan cu\u00e1les sean sus objetivos espec\u00edficos. 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