{"id":26945,"date":"2026-01-21T15:00:31","date_gmt":"2026-01-21T21:00:31","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=26945"},"modified":"2026-01-22T13:38:47","modified_gmt":"2026-01-22T19:38:47","slug":"la-importancia-del-benchmarking","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/la-importancia-del-benchmarking\/","title":{"rendered":"LA IMPORTANCIA DEL BENCHMARKING"},"content":{"rendered":"\n<p>Conocer a la competencia y a los consumidores es vital en el mundo de negocios actual. Internet, las redes sociales y el big data est\u00e1n transformando a las empresas de todo el mundo; y debido a esto, mientras m\u00e1s informaci\u00f3n se tenga de los clientes, las tendencias, los estilos de vida, las innovaciones tecnol\u00f3gicas y los modelos de negocio que est\u00e1n revolucionando a un sector, se podr\u00e1n ofrecer mejores productos y servicios, y se incrementar\u00e1n las ganancias de una empresa.<br><\/p>\n\n\n\n<p>De ah\u00ed la importancia del benchmarking en la actualidad. La importancia del benchmarking radica en la manera en la que apoya a los equipos directivos de los negocios en la definici\u00f3n de metas comparables, cuantificables, analizando cu\u00e1les son los factores de \u00e9xito de un negocio. Sin embargo, como todo tambi\u00e9n tiene sus limitantes. No es una herramienta 100% efectiva para la toma de decisiones.<\/p>\n\n\n\n<p><br>Otro punto a considerar dentro de la importancia del benchmarking para los negocios est\u00e1 en la posibilidad de mantener comunicaci\u00f3n constante con nuestro<br>mercado para escuchar sus propuestas.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/MERCHANDISING-8-1.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1025\" height=\"576\" data-id=\"26948\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/MERCHANDISING-8-1.png\" alt=\"\" class=\"wp-image-26948\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/MERCHANDISING-8-1.png 1025w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/MERCHANDISING-8-1-300x169.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/MERCHANDISING-8-1-768x432.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/MERCHANDISING-8-1-600x337.png 600w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p> En el entorno medi\u00e1tico que vivimos, el \u00e9xito de un negocio depender\u00e1 en gran medida de la empat\u00eda con los consumidores<br>y en c\u00f3mo ofrecer productos o servicios sorprendentes, que se traduzcan en experiencias memorables, que sean compartidas y recomendadas a trav\u00e9s de las<br>redes sociales. Como ver\u00e1s, ahora que conoces la importancia del benchmarking para hacer crecer un negocio, debes cuidar en todo momento su ejecuci\u00f3n, acompa\u00f1ando las fases de planeaci\u00f3n, investigaci\u00f3n, medici\u00f3n, prototipado, implementaci\u00f3n de mejoras y evaluaci\u00f3n.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/kioongo.com\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agencia de Marketing Digital | Kioongo KMD<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conocer a la competencia y a los consumidores es vital en el mundo de negocios actual. Internet, las redes sociales y el big data est\u00e1n transformando a las empresas de todo el mundo; y debido a esto, mientras m\u00e1s informaci\u00f3n se tenga de los clientes, las tendencias, los estilos de vida, las innovaciones tecnol\u00f3gicas y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[673,826,631,167],"tags":[1099,208,207],"class_list":["post-26945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buenas-practicas-en-publicidad-digital","category-casos-de-exito-y-aprendizaje-en-publicidad-con-anuncios","category-consultoria-y-estartegias-digitales-lo-mejor-del-marketing-para-tu-negocio","category-estrategia-y-posicionamiento-digital","tag-benchmarking","tag-estrategias","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA IMPORTANCIA DEL BENCHMARKING \u26a0\ufe0f \ud83d\udcbb\ufe0f<\/title>\n<meta name=\"description\" content=\"El Benchmarking permite 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