{"id":26956,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=26956"},"modified":"2026-01-22T16:52:57","modified_gmt":"2026-01-22T22:52:57","slug":"que-son-las-redes-sociales-y-para-que-sirven","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/produccion-de-videos-para-redes-sociales\/que-son-las-redes-sociales-y-para-que-sirven\/","title":{"rendered":"\u00bfQu\u00e9 son las redes sociales y para qu\u00e9 sirven?"},"content":{"rendered":"\n<p><br>Una red social es una p\u00e1gina web o aplicaci\u00f3n que sirve como herramienta de comunicaci\u00f3n entre los usuarios que la utilizan.<\/p>\n\n\n\n<p><br>Principalmente se comparte informaci\u00f3n en formato de texto, im\u00e1genes y v\u00eddeos. Los usuarios activos que cuentan con un perfil en redes sociales pueden ser personas f\u00edsicas. O, por el contrario, marcas empresariales que emplean estas plataformas para crear sus propias comunidades de individuos seguidores de su negocio.<br><\/p>\n\n\n\n<p>Las redes sociales profesionales son la herramienta perfecta para humanizar una marca y acercarla a su p\u00fablico objetivo. No nos olvidemos que estas redes sirven para comunicarte con tus clientes.<br>Es decir, son plataformas digitales para interactuar, de ah\u00ed el concepto de red social y no \u00fanicamente para llenar tu perfil de anuncios u ofertas de tu marca.                                     Dialoga con tus seguidores y otras cuentas en comentarios como mensajes privados, y responde a cualquier duda o pregunta que pueda tener tu posible cliente.<br><\/p>\n\n\n\n<p>En las redes sociales pertenecientes a meta es m\u00e1s f\u00e1cil crear un calendario editorial, desarrollar colaboraciones con influencers. Emplear los hashtags correctos te permitir\u00e1n aumentar tu alcance org\u00e1nico y practicar el social listening son algunas de las etapas para triunfar en estas plataformas.<br>Como sabes, hoy en d\u00eda todo el mundo est\u00e1 pegado a su smartphone, y no solo el p\u00fablico m\u00e1s joven. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/image-14.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/image-14.png\" alt=\"REDES SOCIALES\" class=\"wp-image-26958\" width=\"500\" height=\"250\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/image-14.png 1000w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/image-14-300x150.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/image-14-768x384.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/03\/image-14-600x300.png 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p>Las redes sociales y las apps de mensajer\u00eda instant\u00e1nea ya forman parte de nuestras vidas, y han cambiado por completo nuestra forma de comunicarnos.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/kioongo.com\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agencia de Marketing Digital | Kioongo KMD<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una red social es una p\u00e1gina web o aplicaci\u00f3n que sirve como herramienta de comunicaci\u00f3n entre los usuarios que la utilizan. Principalmente se comparte informaci\u00f3n en formato de texto, im\u00e1genes y v\u00eddeos. Los usuarios activos que cuentan con un perfil en redes sociales pueden ser personas f\u00edsicas. O, por el contrario, marcas empresariales que emplean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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