{"id":27514,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=27514"},"modified":"2026-01-22T16:53:08","modified_gmt":"2026-01-22T22:53:08","slug":"tendencias-y-perspectivas-en-el-comportamiento-del-consumidor-2023","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/casos-de-exito-y-aprendizaje-en-publicidad-con-anuncios\/conoce-a-tu-publico-y-acercate-al-mercado-lead-nurturing\/tendencias-y-perspectivas-en-el-comportamiento-del-consumidor-2023\/","title":{"rendered":"TENDENCIAS Y PERSPECTIVAS EN EL COMPORTAMIENTO DEL CONSUMIDOR"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-observa-la-vision-y-enfoque-que-tiene-el-usuario-este-2023\">Observa la visi\u00f3n y enfoque que tiene el usuario<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">El comportamiento del usuario ha tenido un cambio importante en los avances de la tecnolog\u00eda, los cambios sociales y econ\u00f3micos, y las personas en el di\u00e1logo con las marcas. El consumo panor\u00e1mico contin\u00faa evolucionando, y el comportamiento y las perspectivas del consumidor son importantes para adaptarse y tener \u00e9xito en el mercado actual.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/07\/Comportamiento-del-consumidor-2023.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1025\" height=\"577\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/07\/Comportamiento-del-consumidor-2023-edited.png\" alt=\"\" class=\"wp-image-27538\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/07\/Comportamiento-del-consumidor-2023-edited.png 1025w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/07\/Comportamiento-del-consumidor-2023-edited-300x169.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/07\/Comportamiento-del-consumidor-2023-edited-768x432.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2023\/07\/Comportamiento-del-consumidor-2023-edited-600x338.png 600w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-personalizacion-y-experiencia-del-cliente\">1) Personalizaci\u00f3n y experiencia del cliente<\/h3>\n\n\n\n<p class=\"has-text-align-justify\">Las personas esperan con ansias su marca experiencias relacionadas m\u00e1s personalizadas. Esto significa proporcionar productos, servicios y mensajes que satisfacen las necesidades individuales y las preferencias del cliente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-compras-en-linea-y-experiencias\">2) Compras en l\u00ednea y experiencias<\/h3>\n\n\n\n<p class=\"has-text-align-justify\">Los consumidores eligen realizar sus compras en dispositivos m\u00f3viles o computadoras, y esperan una experiencia de compra l\u00edquida y segura. Los consumidores quieren investigar, comprar y recibir productos sin problemas, independientemente de los canales utilizados. La Compa\u00f1\u00eda debe asegurarse de ofrecer una experiencia coherente y de fricci\u00f3n en todos los puntos de contacto del cliente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-sostenibilidad-y-responsabilidad-social\">3) Sostenibilidad y responsabilidad social<\/h3>\n\n\n\n<p class=\"has-text-align-justify\">Esta es una tendencia importante para el comportamiento del consumidor. En 2025, una marca que demuestra el verdadero compromiso con la sostenibilidad y la responsabilidad social tiene una ventaja competitiva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-marketing-de-redes-sociales\">4) Marketing de redes sociales<\/h3>\n\n\n\n<p class=\"has-text-align-justify\">Se espera que las redes sociales sean una excelente plataforma para encontrar productos, encontrar recomendaciones y tomar decisiones de compra. Las empresas necesitan comprender el poder de las redes sociales y trabajar con personas influyentes de manera efectiva para llegar al p\u00fablico objetivo.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">El comportamiento del consumidor se refleja la creciente demanda de adaptaci\u00f3n, experiencias, sostenibilidad y responsabilidad. Consulta otros art\u00edculos similares: <a href=\"https:\/\/kioongo.com\/marketing\/lo-mejor-del-marketing-para-tu-negocio\/mindful-marketing-la-atencion-plena-en-las-estrategias-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MINDFUL MARKETING: LA ATENCI\u00d3N PLENA EN LAS ESTRATEGIAS DE MARKETING<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Observa la visi\u00f3n y enfoque que tiene el usuario El comportamiento del usuario ha tenido un cambio importante en los avances de la tecnolog\u00eda, los cambios sociales y econ\u00f3micos, y las personas en el di\u00e1logo con las marcas. El consumo panor\u00e1mico contin\u00faa evolucionando, y el comportamiento y las perspectivas del consumidor son importantes para adaptarse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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