{"id":31713,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=31713"},"modified":"2026-01-22T16:54:25","modified_gmt":"2026-01-22T22:54:25","slug":"sabias-que-las-grandes-industrias-usan-el-benchmarking-como-herramienta-de-exelencia","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/noticias-de-marketing-y-publicidad-herramientas-y-plataformas\/sabias-que-las-grandes-industrias-usan-el-benchmarking-como-herramienta-de-exelencia\/","title":{"rendered":"\u00bfSabias qu\u00e9? Las grandes industrias usan el benchmarking como herramienta de excelencia."},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/kioongo.com\/marketing\/\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2024\/06\/1000000620-1024x562.jpg\" alt=\"\" class=\"wp-image-31738\" style=\"width:737px;height:405px\" width=\"737\" height=\"405\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-es-bueno-tener-una-competencia-valida-te-empuja-a-ser-mejor-gianni-vessce\">\u00abEs bueno tener una competencia v\u00e1lida. Te empuja a ser mejor\u00bb (Gianni Vessce)<\/h2>\n\n\n\n<p>El benchmarking consiste en analizar la competencia para mejorar tu propia <strong>estrategia de marketing<\/strong> y tener una mayor diferencia dentro del mercado, viene de la palabra de origen ingl\u00e9s \u00abbenchmark\u00bb, que significa \u00abreferencia\u00bb, y es una <strong>herramienta de gesti\u00f3n<\/strong> esencial para los procesos, productos y servicios.<\/p>\n\n\n\n<p>Asi mismo tambien es un <strong>proceso de medici\u00f3n<\/strong> continuo y sistem\u00e1tico, que mide y compara continuamente los procesos empresariales de una organizaci\u00f3n contra los procesos de los l\u00edderes para obtener informaci\u00f3n que ayude a la organizaci\u00f3n a llevar acabo acciones que mejoren su presentaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-objetivos-persigue\">\u00bfQu\u00e9 objetivos persigue?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajustar la <strong>organizaci\u00f3n empresarial<\/strong> con las mejores pr\u00e1cticas del sector.<\/li>\n\n\n\n<li>Definir nuevos puntos de an\u00e1lisis.<\/li>\n\n\n\n<li>Ampliar el conocimiento de la propia empresa e <strong>identificar<\/strong> qu\u00e9 <strong>mejoras<\/strong> son necesarias.<\/li>\n\n\n\n<li>Permitir un conocimiento mayor de la competencia y del <strong>nivel competitivo<\/strong> del mercado.<\/li>\n\n\n\n<li>Plantear nuevas estrategias de actividad que destaquen entre la competencia.<\/li>\n\n\n\n<li>Mejorar la <strong>comunicaci\u00f3n empresarial<\/strong> para reducir, en la medida de lo posible, el n\u00famero de errores.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tipos-de-benchmarking\">Tipos de benchmarking<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benchmarking-interno\">Benchmarking interno<\/h3>\n\n\n\n<p>Su enfoque se centra en <strong>analizar y comparar las \u00e1reas<\/strong> que forman una misma empresa, entendiendo c\u00f3mo se desenvuelven a partir de niveles de producci\u00f3n y resultados alcanzados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benchmarking-funcional\"><strong>Benchmarking funcional<\/strong><\/h3>\n\n\n\n<p>Permite hacer estudios de empresas que no son de tu segmento. El objetivo es analizar negocios de otros mercados, pero que de alguna manera puedan traer <strong><a href=\"https:\/\/asana.com\/es\/resources\/insights\">insights<\/a><\/strong> para tu empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benchmarking-competitivo\">Benchmarking competitivo<\/h3>\n\n\n\n<p>Consiste en una <strong>comparaci\u00f3n directa<\/strong> entre competidores de un producto, servicio, proceso o m\u00e9todo. Esta forma de evaluaci\u00f3n comparativa brinda la oportunidad de conocerse mejor a s\u00ed mismo y a su competencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benchmarking-integral\">Benchmarking integral<\/h3>\n\n\n\n<p>Este tipo de <strong>benchmark<\/strong> lo que realiza es una combinaci\u00f3n de los 3 tipos mencionados anteriormente, una posible soluci\u00f3n perfecta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-usarlo\">\u00bfPor qu\u00e9 usarlo?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-permite-obtener-una-vision-objetiva\"><strong>1.Permite obtener una visi\u00f3n objetiva<\/strong><\/h3>\n\n\n\n<p>Todas las empresas tienen una idea de cu\u00e1l es su <strong>posicionamiento en el mercado<\/strong>, pero si no est\u00e1 respaldada en medidas y an\u00e1lisis, es posible que esta idea no se ajuste a la realidad o haya quedado fuera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-fomenta-una-cultura-del-cambio\">2. Fomenta una cultura del cambio<\/h3>\n\n\n\n<p>Las empresas est\u00e1n estancadas en sus procesos y maneras de hacer las cosas y esto les impide avanzar. El <strong>benchmarking<\/strong> permite preguntar sobre todos los aspectos internos e externos de la empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-mejora-de-la-estrategia-de-posicion\">3. Mejora de la estrategia de posici\u00f3n <\/h3>\n\n\n\n<p>Al conocer a la competencia, podemos ver c\u00f3mo se posicionan el resto de marcas e identificar huecos que hayan quedado sin cubrir. De esta manera, podemos ver si nuestra marca encaja en estos huecos y generar <strong><a href=\"https:\/\/www.zendesk.com.mx\/blog\/estrategia-de-branding\/\">t\u00e1cticas de branding<\/a><\/strong> y comunicaci\u00f3n para llegar a esa cuota de mercado<\/p>\n\n\n\n<p>En resumen, el <strong>benchmarking<\/strong> bien trabajado puede ser un instrumento de excelencia para la organizaci\u00f3n as\u00ed como, darles una ventaja al adoptar las mejores pr\u00e1cticas y entrar de manera inteligente a sus propias necesidades y circunstancias.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abEs bueno tener una competencia v\u00e1lida. Te empuja a ser mejor\u00bb (Gianni Vessce) El benchmarking consiste en analizar la competencia para mejorar tu propia estrategia de marketing y tener una mayor diferencia dentro del mercado, viene de la palabra de origen ingl\u00e9s \u00abbenchmark\u00bb, que significa \u00abreferencia\u00bb, y es una herramienta de gesti\u00f3n esencial para los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[173,746],"tags":[1099,567,23,207,297],"class_list":["post-31713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-y-publicidad-herramientas-y-plataformas","category-storytelling-y-contenido","tag-benchmarking","tag-estrategias-de-marketing","tag-marketing","tag-marketing-digital","tag-posicionamiento-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Herramientas y plataformas KMD: \u25b7Agencia de Marketing Digital by Kioongo<\/title>\n<meta name=\"description\" content=\"El Benchmarking es una an\u00e1lisis estrat\u00e9gico para el estudio profundo de la competencia que utilizan las empresas m\u00e1s grandes de M\u00e9xico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/noticias-de-marketing-y-publicidad-herramientas-y-plataformas\/sabias-que-las-grandes-industrias-usan-el-benchmarking-como-herramienta-de-exelencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabias qu\u00e9? 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