Inversi\u00f3n publicitaria de influencers <\/strong><\/h3>\n\n\n\nEl estudio realizado por la IAB Spain indic\u00f3 que la inversi\u00f3n publicitaria de influencers obtuvo un gran crecimiento del 59% durante el 2024, esto haci\u00e9ndose destacar como la categor\u00eda que obtuvo un gran incremento de inversi\u00f3n debido a que actualmente el invertir en publicidad con influencers es de gran utilidad para poder llegar a los consumidores.<\/p>\n\n\n\n
En este 2025 los influencers se destac\u00e1n con un crecimiento entre el 25% y el 45% lo que en euros quiere decir alcanzar entre los 157 y 173 millones de euros tomando como base que en el 2024 la inversi\u00f3n dirigida hacia los influencers fue de 125,9 millones de euros.<\/p>\n\n\n\n
Otros datos relevantes<\/h3>\n\n\n\n
Al finalizar el estudio se presenta que el marketing de afiliaci\u00f3n<\/strong> tuvo un crecimiento pasando de 84 millones de euros de inversi\u00f3n en 2020 a 205,6 millones de euros en 2024.<\/p>\n\n\n\nSearch lidera la inversi\u00f3n publicitaria con el 13.6%, consolid\u00e1ndose como la opci\u00f3n preferida en performance, al impulsar estrategias de bidding y modelos din\u00e1micos para optimizar resultados.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
La inversi\u00f3n digital est\u00e1 en aumento con cifras r\u00e9cord llegando a superar los 5.584 millones de euros donde destaca la categor\u00eda de inversi\u00f3n publicitaria en influencers. El 18 de febrero fue publicado en estudio de inversi\u00f3n publicidad en medios digitales 2025 por parte de la IAB Spain. La asociaci\u00f3n de publicidad,\u00a0 marketing y comunicaci\u00f3n digital […]<\/p>\n","protected":false},"author":1,"featured_media":33386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[632,631,167,173,166,690,168,747,687,670,689,1],"tags":[1159,1158,297,165],"class_list":["post-33369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-marketing-digital-para-tu-negocio","category-consultoria-y-estartegias-digitales-lo-mejor-del-marketing-para-tu-negocio","category-estrategia-y-posicionamiento-digital","category-noticias-de-marketing-y-publicidad-herramientas-y-plataformas","category-noticias-de-marketing-y-tendencias","category-tips-de-marketing-inteligencia-artificial-aplicada","category-modelos-de-negocio-rentables","category-optimizacion-de-posicionamiento","category-produccion-de-videos-para-redes-sociales","category-tendencias-de-marketing-digital","category-el-mundo-del-marketing-digital","category-vision-360","tag-cifras-record","tag-inversion-digital","tag-posicionamiento-web","tag-publicidad"],"yoast_head":"\n
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