{"id":4085,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=4085"},"modified":"2026-01-22T16:34:18","modified_gmt":"2026-01-22T22:34:18","slug":"progresiones-basadas-en-keyword","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/progresiones-basadas-en-keyword\/","title":{"rendered":"Progresiones Basadas en Keyword"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00bfQue es una Keyword?<\/h2>\n\n\n\n<p>Empecemos desde el principio, una Keyword es un conjunto de palabras que utilizan los usuarios para realizar una b\u00fasqueda en los buscadores web.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/02\/Keyword-min-1024x1024.png\" alt=\"\" class=\"wp-image-4087\" srcset=\"https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/02\/Keyword-min-1024x1024.png 1024w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/02\/Keyword-min-300x300.png 300w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/02\/Keyword-min-100x100.png 100w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/02\/Keyword-min-600x600.png 600w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/02\/Keyword-min-150x150.png 150w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/02\/Keyword-min-768x768.png 768w, https:\/\/kioongo.com\/marketing\/wp-content\/uploads\/2020\/02\/Keyword-min.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Las palabras clave o Keyword son un importante lazo entre los usuarios y el sitio web, es la forma en que estos te buscan.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tipos de Keywords<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">De interacci\u00f3n:<\/h4>\n\n\n\n<p>-Informativos:En estos se busca informaci\u00f3n concreta para informarse de alg\u00fan tema por ejemplo Clima en Ciudad de M\u00e9xico.<\/p>\n\n\n\n<p>-Transaccionales: Completa una transacci\u00f3n, la finalidad de estoy keywords es realizar una compra o una transacci\u00f3n.<\/p>\n\n\n\n<p>-Navegaciones Espec\u00edficas: Estos realizan b\u00fasquedas concretas de alg\u00fan sitio web en especifico, por ejemplo cuando ponemos en el buscador \u00abFacebook\u00bb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Seg\u00fan el Volumen de B\u00fasqueda<\/h4>\n\n\n\n<p>-Head: Est\u00e1s son b\u00fasquedas demasiado amplias y generales,existe mucha competencia, por ejemplo la palabra Perros<\/p>\n\n\n\n<p>-Middle Tail: Est\u00e1s son b\u00fasquedas un poco m\u00e1s espec\u00edficas pero siguen generalizando por ejemplo Perros peque\u00f1os.<\/p>\n\n\n\n<p>-Long Tail: Est\u00e1s son las m\u00e1s importantes ya que son b\u00fasquedas concretas, en est\u00e1s existe poca competencia e implican una transacci\u00f3n por ejemplo Venta de perros peque\u00f1os en Ciudad de M\u00e9xico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQue necesitas conocer para escoger un Keyword? <\/h3>\n\n\n\n<p>Para elegir una correcta keyword es muy importante contestarte las siguientes preguntas:<\/p>\n\n\n\n<p>\u00bfQu\u00e9 ofreces?<\/p>\n\n\n\n<p>\u00bfA quien lo ofreces?<\/p>\n\n\n\n<p>\u00bfD\u00f3nde lo ofreces?<\/p>\n\n\n\n<p>\u00bfQu\u00e9 te diferencia de la competencia?<\/p>\n\n\n\n<p>Adem\u00e1s tambi\u00e9n podemos utilizar herramientas que nos pueden ayudar a escoger correctamente una Keyword, a continuaci\u00f3n te mostrare algunas que puedes implementar en tu estrategia.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Herramientas para elegir una Keyword<\/h3>\n\n\n\n<p>Buscador de Google: En la barra de\nb\u00fasqueda de Google podemos encontrar opciones de keywords ya que esta tiene la funci\u00f3n\nde autocompletar las frases, adem\u00e1s podemos encontrar Keywords al final de cada\np\u00e1gina (footer).<\/p>\n\n\n\n<p>Ubbersuggest:\nEs una herramienta de combinaci\u00f3n de Keywords que nos brinda combinaciones\nde palabras.<\/p>\n\n\n\n<p>MergeWords:\nEsta es una herramienta para buscar el mayor n\u00famero de combinaciones posibles\nde palabras clave.<\/p>\n\n\n\n<p>Google Adwords Keyword Planner: Est\u00e1\nherramienta nos permite conocer la relevancia de las palabras para atraer\ntr\u00e1fico a tu sitio web.<\/p>\n\n\n\n<p>Keyword difficulty tool: Es una herramienta que permitir\u00e1 saber el nivel de competencia que tiene cada palabra para posicionarlas en Google.<\/p>\n\n\n\n<p>Google Trends: Una herramienta muy \u00fatil de Google que ayuda a poder ver con facilidad las tendencias en las b\u00fasquedas a lo largo del a\u00f1o.<\/p>\n\n\n\n<p>Por ultimo una progresi\u00f3n es la acci\u00f3n de avanzar o ir hacia adelante, por lo tanto una Progresi\u00f3n Basada es Keywords es la escalada de posiciones de tu sitio web gracias a los correctos Keywords que escogiste en tu estrategia.<\/p>\n\n\n\n<p>Para m\u00e1s contenido como este te invito a visitar mi sitio web: <a href=\"https:\/\/kioongo.com\/marketing\/\">https:\/\/kioongo.com\/marketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQue es una Keyword? Empecemos desde el principio, una Keyword es un conjunto de palabras que utilizan los usuarios para realizar una b\u00fasqueda en los buscadores web. Tipos de Keywords De interacci\u00f3n: -Informativos:En estos se busca informaci\u00f3n concreta para informarse de alg\u00fan tema por ejemplo Clima en Ciudad de M\u00e9xico. -Transaccionales: Completa una transacci\u00f3n, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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