{"id":4100,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=4100"},"modified":"2026-01-22T16:34:18","modified_gmt":"2026-01-22T22:34:18","slug":"que-es-el-link-building","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/que-es-el-link-building\/","title":{"rendered":"\u00bfQu\u00e9 es el Link Building?"},"content":{"rendered":"\n

El link Building es la forma de conseguir enlaces en otras webs, blogs o enlaces para buscar visitas a nuestra p\u00e1gina web. <\/p>\n\n\n\n

Son un conjunto de t\u00e9cnicas para conseguir enlaces de otras p\u00e1ginas webs hacia nuestra o nuestras p\u00e1ginas, estos enlaces pueden ir hacia la home, alguna p\u00e1gina interna,un post,un PDF, o im\u00e1genes dentro de nuestra p\u00e1gina web.<\/p>\n\n\n\n

\"El
El Link Building es una excelente herramienta del SEO, ya que ayuda a mejorar el trafico en el sitio web generando mejor posicionamiento web.<\/figcaption><\/figure>\n\n\n\n

\u00bfDonde empieza el Link Building?<\/h2>\n\n\n\n

Este empieza desde nuestros propios enlaces, los m\u00e1s importantes son los que aparecen en el nivel superior de nuestra p\u00e1gina.<\/p>\n\n\n\n

Debemos escoger muy bien estos enlaces y usar los menos posibles para no dispersar la autoridad en nuestra p\u00e1gina.<\/p>\n\n\n\n

Al igual cada p\u00e1gina tambi\u00e9n tiene una autoridad para Google, por lo que es muy importante ganar esa autoridad, adem\u00e1s es muy importante escoger correctamente a quien le confiamos nuestros links. Debemos escoger correctamente que paginas mostraran nuestros links, debemos siempre escoger los de mayor autoridad.<\/p>\n\n\n\n

La autoridad que tiene un dominio, es un valor que Google da dependiendo gracias a diferentes factores, entre los cuales se encuentran los enlaces que se consiguen y de la calidad de los mismos.<\/p>\n\n\n\n

Existen herramientas para medir la autoridad como lo es Domain Authority, est\u00e1 es una p\u00e1gina en la cual te dice el nivel de autoridad de tu p\u00e1gina,el n\u00famero de dominios, el n\u00famero de links ligados, entre otras cosas.<\/p>\n\n\n\n

T\u00e9cnicas para crear Link Building<\/h2>\n\n\n\n

White Hat<\/h3>\n\n\n\n

*Corregir enlaces Rotos: Existen aplicaciones como Auditoria de Ahrefs en la cu\u00e1l te muestra los enlaces que est\u00e1n rotos en tu p\u00e1gina web, adem\u00e1s de brindarte posibles soluciones.<\/p>\n\n\n\n

*Crear contenido de calidad: Es muy importante este, ya que este ayuda a que los usuarios interactuen de mejor manera en nuestra p\u00e1gina web y generar par\u00e1metros de calidad para Google.<\/p>\n\n\n\n

*Crear infograf\u00edas, estudios con datos y porcentajes adem\u00e1s de v\u00eddeos o tutoriales, estos hacen que Google posicione de mejor manera tu marca o empresa.<\/p>\n\n\n\n

Existen herramientas como Piktochart, la cual brinda plantillas para crear inforgraf\u00edas.<\/p>\n\n\n\n

*Notas de prensa: Estos son uno de los mecanismos de generaci\u00f3n de backlinks con m\u00e1s fuerza. Aportan reputaci\u00f3n y notoriedad de marca. <\/p>\n\n\n\n

Existen p\u00e1ginas como comunicae.es que ofrece paquetes de env\u00edos de notas de prensa a buenos precios.<\/p>\n\n\n\n

*Link Juice: Consiste en hacer link building de art\u00edculos que hablen bien de nosotros y nos enlazan. Estos deben ser webs con alta reputaci\u00f3n que no est\u00e9n penalizadas que recomienden a la p\u00e1gina web.<\/p>\n\n\n\n

Para m\u00e1s contenido como este visita nuestra p\u00e1gina: https:\/\/kioongo.com\/marketing\/<\/a><\/p>\n\n\n\n


<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

El Link Building es un conjunto de t\u00e9cnicas para conseguir enlaces de otras p\u00e1ginas webs hacia la nuestra, con el fin de mejorar el posicionamiento 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