{"id":4259,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=4259"},"modified":"2026-01-22T16:34:41","modified_gmt":"2026-01-22T22:34:41","slug":"google-tag-manager-que-es-y-como-funciona","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/noticias-de-marketing-y-tendencias\/google-tag-manager-que-es-y-como-funciona\/","title":{"rendered":"Google Tag Manager \u00bfQu\u00e9 es y como funciona?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es?<\/h2>\n\n\n\n<p>Google Tag Manager es una herramienta que simplifica en gran medida la gesti\u00f3n de etiquetas o fragmentos de c\u00f3digo (scripts) para poder hacer el seguimiento y medici\u00f3n de cualquier hito que acontece en nuestro sitio web, este debe ser colocado justo tras la apertura del &lt;body&gt;  y <strong>reemplazar\u00e1 la mayor\u00eda de las etiquetas<\/strong> de seguimiento de campa\u00f1as y herramientas que antes sol\u00edamos instalar una a una.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo funciona?<\/h2>\n\n\n\n<p>Para configurar el contenedor e indicar <strong>qu\u00e9 etiquetas queremos que se activen y en qu\u00e9 p\u00e1ginas<\/strong>. <\/p>\n\n\n\n<p>Hemos de acceder a la <strong>herramienta online <\/strong>Google Tag Manager.\u00a0<\/p>\n\n\n\n<p>Con Google Tag Manager, en lugar de tener que andar modificando c\u00f3digo en diferentes p\u00e1ginas o <em>includes<\/em>, para insertar una nueva tag, o tener que estar revisando una lista interminable de archivos.<\/p>\n\n\n\n<p>Para ver d\u00f3nde est\u00e1n puestas ciertas etiquetas que toca eliminar, bastar\u00e1 con consultar un<strong> panel de administraci\u00f3n<\/strong> y trabajar con<strong> etiquetas, activadores y variables.<\/strong><\/p>\n\n\n\n<p>Existen otras muchas utilidades de<strong> Tag Manager <\/strong>que ayudar\u00e1n a simplificar y automatizar procesos de marketing, es decir que administrar\u00e1 todas las etiquetas que utilices dentro de tu sitio web. <\/p>\n\n\n\n<p>Para hacer m\u00e1s f\u00e1cil el monitoreo y b\u00fasqueda de \u00e9stas y consecuentemente puedas optimizarlas.<\/p>\n\n\n\n<p>No es necesario tener mucho conocimiento de implementaci\u00f3n de c\u00f3digo ni de manejo de la herramienta para comenzar a usarla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Elementos de Google Tag Manager<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Etiquetas: Son los fragmentos de c\u00f3digo que nos permitir\u00e1n realizar la medici\u00f3n y seguimiento de las visitas, contabilizaci\u00f3n de conversiones, etc.<\/li><li>Activadores: Son las reglas que determinan si una etiqueta se activar\u00e1 o no. <br>Por ejemplo, podr\u00edamos crear una conversi\u00f3n de formulario de contacto que s\u00f3lo se activara una vez.<\/li><li> Variables: Son los valores que se usar\u00e1n tanto en activadores como en etiquetas. <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Instalaci\u00f3n<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Crearse una cuenta en <strong>https:\/\/tagmanager.google.com<\/strong>, bien con una cuenta Google.<\/li><li>Crear un contenedor para nuestro sitio web o App. Este contenedor es un fragmento de c\u00f3digo que ser\u00e1 el \u00fanico que debamos instalar directamente.<\/li><li>Instalar el c\u00f3digo o contenedor de Google Tag Manager en nuestra web o App en todas las p\u00e1ginas del sitio y justo despu\u00e9s de la etiqueta &lt;body&gt;.<\/li><li>Una vez completado el paso 3 ya podremos a\u00f1adir y administrar cualquier etiqueta o tag que deseemos directamente desde Tag Manager.<\/li><\/ol>\n\n\n\n<p>Estos son algunos de los consejos que te brindamos para el sector inmobiliario, si deseas conocer m\u00e1s estrategias sobre posicionamiento web visita nuestro&nbsp;<a href=\"https:\/\/kioongo.com\/marketing\/blog\/\">BLOG<\/a><\/p>\n\n\n\n<p>No olvides visitar nuestra p\u00e1gina de Facebook para conocer las tendencias en Marketing:&nbsp;<a href=\"https:\/\/www.facebook.com\/kaabmediadesign\/\">https:\/\/www.facebook.com\/kaabmediadesign\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tag Manager ayudar\u00e1n a simplificar y automatizar procesos de marketing, es decir que administrar\u00e1 todas las etiquetas que utilices dentro de tu sitio web, para hacer m\u00e1s f\u00e1cil el monitoreo y b\u00fasqueda de \u00e9stas y consecuentemente puedas optimizarlas.<\/p>\n","protected":false},"author":1,"featured_media":4262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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