{"id":4348,"date":"2026-01-21T01:30:17","date_gmt":"2026-01-21T07:30:17","guid":{"rendered":"https:\/\/kioongo.com\/marketing\/?p=4348"},"modified":"2026-01-22T16:34:53","modified_gmt":"2026-01-22T22:34:53","slug":"5-tips-para-elegir-una-keyword","status":"publish","type":"post","link":"https:\/\/kioongo.com\/marketing\/estrategia-y-posicionamiento-digital\/5-tips-para-elegir-una-keyword\/","title":{"rendered":"5 Tips para elegir una Keyword"},"content":{"rendered":"\n

Sugerencias para escoger mejor las Keywords<\/h2>\n\n\n\n

Las keywords<\/strong> son de suma importancia para nuestra p\u00e1gina web<\/strong>, ya que estas ayudan a encontrar a nuestra p\u00e1gina web en los buscadores<\/strong>, es por eso que debemos ser muy cuidadosos al escogerlas y vincularlas a nuestra sitio web<\/strong>.<\/p>\n\n\n\n

\"\"
Las palabras clave o Keywords son de suma importancia para una estrategia de Marketing Digital.<\/figcaption><\/figure>\n\n\n\n

Las palabras clave o Keywords son las palabras por la cual queremos posicionar una web en los buscadores web, la elecci\u00f3n de estos es de suma importancia ya que esto tendr\u00e1 acciones en el posicionamiento SEO.<\/p>\n\n\n\n

Recomendaciones para elegir una Keyword<\/h3>\n\n\n\n

1.- Exprime al m\u00e1ximo el buscador de Google <\/h4>\n\n\n\n

Podemos utilizar el buscador de Google<\/a><\/strong> para poder saber que Keywords se est\u00e1n utilizando al escribir una palabra, ya que esta herramienta autocompleta las palabras, adem\u00e1s si nos movemos al final de la p\u00e1gina podemos encontrar b\u00fasquedas similares, est\u00e1s tambi\u00e9n soy buenas opciones de Keywords.<\/p>\n\n\n\n

2.- Crea combinaciones de palabras<\/h4>\n\n\n\n

Ubersuggest<\/a> web nos brinda muchas herramientas para Keywords, sin embargo una de las m\u00e1s importantes es su herramienta para crear combinaciones de palabras. Te recomiendo la utilices para crear un mayor numero de palabras clave.<\/p>\n\n\n\n

3.- Busca tus palabras en Google Trends <\/h4>\n\n\n\n

Esta herramienta creada por Google te ayuda a buscar las palabras que se est\u00e1n utilizando m\u00e1s referentes a alg\u00fan tema, as\u00ed que te recomiendo busques tus palabras en Google Trends<\/a> y checa cuales son las mejores para utilizar.<\/p>\n\n\n\n

4.- Investiga la relevancia que tienen tus palabras<\/h4>\n\n\n\n

Para realizar esto te recomiendo uses Google Adwords Keyword Planner, esta herramienta de Google Ads<\/a> nos ayuda a conocer la relevancia que tienen las palabras clave para atraer trafico a nuestro sitio web.<\/p>\n\n\n\n

5.- Busca las palabras que m\u00e1s utiliza la competencia<\/h4>\n\n\n\n

Para realizar esto puedes utilizar TagCrowd<\/a> esta herramienta te permite analizar el sitio web de la competencia y te muestra las palabras que m\u00e1s utilizan as\u00ed tu tambi\u00e9n podr\u00e1s usar algunas de esas palabras para posicionarte de mejor manera.<\/p>\n\n\n\n

Te invito a ponerlos en practica y si te gust\u00f3 este contenido, te invito a visitar nuestra p\u00e1gina web: https:\/\/kioongo.com\/marketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Las palabras clave o Keywords son las palabras por la cual queremos posicionar una web en los buscadores web, la elecci\u00f3n de estos es de suma importancia ya que esto tendr\u00e1 acciones en el posicionamiento SEO.<\/p>\n","protected":false},"author":1,"featured_media":4350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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